A COMPARATIVE STUDY OF CUSTOMER SATISFACTION OF LG

Company introduction

Back ground of the problem

Research objectives
Hypothesis
Research design
How will we do it?
Sampling technique
Sample size
Respondents profile
Instrument
Resources required
Time period

Background and academic text:

LG Electronics.Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 .LG manufactures Colour Televisions, Washing Machines, Air-Conditioners and
Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida
manufacturing unit.

The Greater Noida manufacturing unit line has been designed with the latest technologies. Various studies have shown that the consumer is well informed on the health awareness front. LG was one of
the first companies who recognized the emerging change in consumer needs and decided to differentiate their products on the basis of technology which appealed to the consumer on the basis of health
benefits.

The CTV range offered by LG has 'Golden Eye' technology, which senses the light levels in the room and adjusts the picture to make it more comfortable for the eyes. Similarly, microwave ovens have the
'Health Wave System', refrigerators have the 'PN System', which preserve the nutrition in food and washing machines have 'Fabricare System', which takes the health factor down to ones clothes. All the
products offered by the company have unique technologies, developed by its R&D departments that give consumers a healthier environment to live-in.

The year 2001 witnessed LG becoming the fastest growing company in the consumer electronics, home appliances and computer peripherals industry.
LG Electronics is the fastest growing company in the consumer electronics, home appliances and computer peripherals industry today. LG Electronics is continually providing superior technology
products & value for money.

Research objectives:
The objective of the study is to know the comparative measurement of customer perception regarding the services of LG.
The research will provide an invaluable opportunity to conduct a research and practicing the theoretical knowledge and examining them against the ground realities.
The overall purpose of this work is to analyse the level of satisfaction of consumer of LG .
To develop insight about the factors involved in consumer satisfaction of LG
Determining the factors affecting the consumer satisfaction.
What is the magnitude of those factors regarding the consumer satisfaction.
Comparative measurement of customer satisfaction level for various products
Research method:
The type of research adopted for study is descriptive. Descriptive studies are undertaken in many circumstances when the researches is interested to know the characteristic of certain group such as age,
sex, education level, occupation or income. We also analysed the customer perception, choice and preference regarding various electronic products. The respondents were contacted mainly at their home
and the questionnaire was administered by me in person and the doubts regarding questions were cleared.We will try to find out features of electronic products which attracts a customer most.

Sampling method:
Single stage Non-random convenience sampling was undertaken to obtain information promptly and inexpensively. The sample size of 100 was taken.

Sample size:
The sample will be selected medium size, of 100 respondents. The sample has selected non randomly. A sample size of 100 consumers for LG
Sample size: 100 customers are to be questioned.
Instrument: Questionnaire and sample question

Research ethics:

People conduct business research for a number of reasons dependent on the intentioned recipient of the research. For example, if the audience is the business' marketers, the research might include
customer surveys or focus groups. Research for product development might have a scientific basis, and research for shareholders may include financial projections. No matter why it's conducted, ethical
research must refrain from harming anyone during the process and it must be presented honestly.Ethical research benchmarks are the standards that business researchers check their work against as
they progress through a research project. "Do no harm" is the most basic standard for everyone, not just business researchers, although researchers should be sure that both the process and the
ramifications of their research do no harm. Building trust in business is a specific goal of ethical business researchers, the honesty of their work and integrity of their method help contribute to this ideal.
Other research ethics benchmarks include business moral norms applied to research to create common research values.
Responsibility is a core value of ethical business researchers; their primary responsibilities focus on adherence to other common research ethics. Aside from refraining from harm, ethical business
researchers' top responsibility is honesty. A number of people rely on the research as a market guide or even for product safety reasons. Researchers can boost honesty with another research value,
transparency. Transparency in research comes from documenting, and possibly publishing, every step of the research process.Research deviations are considered unacceptable ethically but are within
the law. Breaching the confidence of a business or individual involved in the research is a deviation. Failing to cite another's work when used for the research is a lapse in honesty. Other deviations may
include poor record-keeping, failing to conduct research for an accepted amount of time and making unauthorized copies of company data. Failing to disclose financial interest in the company contracting
the research is business specific research deviation; generally, it's considered unfair if the researcher owns more that $10,000 in stock in the company that contracts their research.Research misconduct
is both illegal and unethical. The government defines research miscount as "fabrication, falsification, or plagiarism." Unlike deviations from research methods, misconduct is always deliberate. A
researcher doesn't accidentally commit research misconduct. Researchers also are obligated to report any witnessed acts of research misconduct.

Timescale and Resources:

SRN No. Assignment

1. Research proposal

2. Research report
Resources:
Internet
Magazines
Books
Vehicle

References:

http://www.ehow.com/info_7759040_ethics-business-research-process.html

http://kninn.blogspot.ae/2011/07/lg-research-methodology.html

http://www.scribd.com/doc/73738050/LG-Project-Report

http://www.slideshare.net/hemanthcrpatna/a-comparative-study-on-customer-satisfaction