Filled with air. Possibly filled with air.

Which would you choose?

It seems obvious, right? With something so important,
you need to know what you are getting. Surprisingly,
many of your customers could be settling for “possibly”
when it comes to their software licensing.

Get Genuine Windows Agreement for Large Organizations

(GGWA-LO): A legalization solution for your customers existing
installed base of PCs.
 Which would
you choose?
Get Genuine Kit
GGWA-LO

Introduction
Our goal is to help you assist your customers who may have
purchased a PC without genuine Microsoft ® Windows ® operating
system software or discover they may have unlicensed Windows
software.
The purpose of this presentation is to provide you information on the
Get Genuine Windows Agreement for Large Organizations
(GGWA-LO) so that you can understand the offering, effectively
market it to your customers, and participate in the legalization
business opportunity.

Note: Each subsidiary should update with specific region or country

information as required.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO

Table of Contents
Background 4
Customer Mis-licensing Scenarios 5
GGWA-LO Highlights 6
GGWA Offering Overview 7
Ordering Process 8
Purchasing Requirements & Installation 9
Resources 10
Frequently Asked Questions 11

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Background: Unlicensed and Mis-licensed Opportunity

Economic Impact
 Pirated software continues to be among the largest revenue competitors facing
the industry, with an estimated opportunity cost of more than $40B annually*.
 Piracy affects legitimate businesses that have to compete with those selling counterfeit
software and Microsoft and its partners can help work together to stop it.
Market Opportunity
 PCs with unlicensed Windows software continues to be an enormous revenue
opportunity for Microsoft and our partners.
 The base of customers with existing PCs in need of legalization due to counterfeit or
unlicensed scenarios is growing.
 Customers want a solution that will allow them to easily legalize multiple PCs.
 Customers want to acquire a solution in a way that is familiar to them using their
established channel provider.

*Source: Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures,
Business Software Alliance

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Typical Customer Legalization Scenarios

These and other scenarios are all too common, and can result in unlicensed
or counterfeit Windows software on customers’ PCs.

The need for legalization occurs when the customer:

 Installed Windows software using leaked or stolen Volume License Keys (VLK).
 Downloaded software online or from unknown or counterfeit sources.
 Purchased PCs without an Operating System (OS) preinstalled and then used a
Volume License agreement to install the full Windows desktop operating system.
 Purchased PCs with Windows Vista® Home Premium, Home Basic, or Starter editions,
and then used a Volume License agreement to upgrade to Windows Vista Business or
Windows Vista Ultimate.
 Attempted to save costs by doing in-place motherboard upgrades without acquiring
new Windows licenses on those PCs.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
GGWA Highlights
GGWA-LO is available worldwide for LARs or direct from Microsoft to
offer customers who generally need large quantities of PCs legalized
with genuine Windows software.

GGWA-LO:
 Is tailored to meet the needs of businesses that usually purchase and deploy
Microsoft software through Volume Licensing.
 Is available for Windows Vista Business, beginning November 1, 2008, with
downgrade rights to Windows XP Professional.
 Is a Volume License offering that is off the price list and requires the
customer to sign a legalization agreement.
 Offers customers the option of purchasing Software Assurance (SA) within
90 days of buying GGWA-LO.
 Is for use on fully assembled PCs with a previously installed counterfeit,
pirated, or otherwise unlicensed copy of Windows.
 Cannot be used on a new PC.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
GGWA-LO Offering Overview
The table below provides a summary of GGWA-LO offering.

Target Customer  Mid-market or Enterprise customers with a large installed base of

PCs needing Windows legalization.
Product and Availability  Worldwide
 Off Volume License price list
 Windows Vista Business, available Nov. 1, 2008
 Windows Vista Business GGWA-LO SKU# 66J-07132
Channel  LARs or direct MS
Terms and Conditions  Pre-signed agreement that includes an audit clause.
 Commitment that future Windows software acquisitions will contain
legal software.
 Placement of a one-time only order.
 Non-transferability of GGWA licenses.
 A Master Business Services Agreement (MBSA) must be in place or
one must be set-up.
Software Assurance  Can be purchased within 90 days.

Support  Support is available for purchase from either Microsoft of Microsoft

LARs.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Ordering Process
The diagram provides an overview of the ordering and fulfillment process for this
program. Purchase minimums vary by region.

LAR / Microsoft presents GGWA-LO Agreement, confirms Agreement is available

pricing and presents to Customer. on Explore.ms

Customer reviews, signs and returns the signed

agreement and PO to the LAR or Microsoft if a direct
deal.

LAR submits to Regional Operations Center (ROC).

ROC activates the agreement and processes the order. CC LAR

Customer receives a copy of their agreement and email CC LAR

confirmation that their order has been processed.

Order Confirmation + Copy of Get Genuine Agreement +

Proof of Payment = License Confirmation.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Purchasing Requirements & Installation
GGWA-LO: Purchasing Requirements
 GGWA-LO can be sold only by LARs or direct from Microsoft.
 The minimum order requirement is 5 licenses. Price empowerment quantities begin
at 100+ for Emerging countries and 750+ for Developed and BRIC countries.
 The local AP lead should be contacted for empowerment framework details.

GGWA-LO: Installation
1. If the customer is running non-genuine software, the customer can install the
genuine version with media. Media is available through a separate purchase.
To activate the software the customer uses the Volume License Key (VLK) that was
assigned to the media acquired. They can also call the Product Activation call
center to acquire a VLK. For further information about VLKs and a list of Product
Activation Centers, go to ‘Volume License Product Key’ section of
https://www.microsoft.com/licensing.

2. No installation or activation is required if customer already has genuine software.

This scenario typically applies when there is a mis-licensing situation (e.g., used
commercial Volume License agreement to install Windows without underlying
operating system).

Note: There is no COA distributed as part of GGWA.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO

Make sure you understand GGWA-LO so your customers can take

advantage of this Volume License legalization solution for Windows!

 Take time to learn more about GGWA-LO

 Drive awareness and the legalization of your customers installed base of PCs.
 Educate your customers on why it is important to only use genuine Windows
software.

For more GGWA-LO resources, visit: https://partner.microsoft.com/40032275

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Frequently Asked Questions

Q How is GGWA-LO ordered?

A The LAR downloads the legalization agreement from explore.ms, confirms
pricing with their Microsoft Account Manager, and presents it to their
customer. The customer reviews, signs, and returns the legalization
agreement to the LAR, which includes the quantity of licenses to be
purchased. The LAR submits the legalization agreement to the appropriate
Microsoft Regional Operation Center (ROC) where it is processed. The ROC
activates the agreement and processes the order. The customer will receive
a copy of their agreement and an email confirmation that the order has
been processed. These, along with proof of payment, and the GGWA are the
license confirmation, which constitutse proof-of-license.

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Frequently Asked Questions

Q Does GGWA-LO come with media? If not, how do my customers

acquire media?
A No, just like other Volume License Agreements, media is not included, but
can be ordered separately.

Q Are installation and activation required?

A 1. If the customer is running non-genuine software (i.e., counterfeit), they

need to install the genuine copy. To activate the software, the customer
uses their VLK found on MVLS. They can also call the Product Activation
Center to acquire a VLK. For further information about VLKs and a list of
Product Activation Centers, go to ‘Volume License Product Key’ section of
https://www.microsoft.com/licensing.
2. No installation or activation is required if the customer already has genuine
software. This scenario typically applies when there is a mis- licensing
situation (e.g., customer used a Volume License agreement to install
Windows without an underlying operating system).

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 Which would
you choose?
Get Genuine Kit
GGWA-LO
Frequently Asked Questions

Q What if my customer does not meet the GGWA-LO purchase

minimums? Are there other Volume Licensing options available?
A Yes. There is a GGWA for Small and Medium Organizations solution
(GGWA-SMO) which has a 5-license minimum which can be sold to your
customer. GGWA-SMO does not require a signed agreement. Contact your
Microsoft representative for more details.

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