LECTURER : LAM THI THUY
PHUONG
ORGANIZATIO
NAL MODEL
OF
A Travel Agency
MEMBERS OF THE SUSI GROUP
01 DANG KIM HUYEN TRANG
02 LE NHUT ANH 06 NGUYEN THI MY
DUYEN
03 NGUYEN LE ANH 07 LE LAM BAO NGOC
KHOA
04 MAI VINH TRA 08 NGUYEN HOANG THUY
VY
05 LE HA THAO UYEN
CONCEPT
What Is Organizational basis of a Travel Company ?
Organizational basis of a Travel Company
Each travel company has the best base organization determined to suit the scale,
conditions, business functions... of each company. In Vietnam, the basic
organizational model of a cruise travel company can achieve medium scale
shown by the following diagram:
Manager
Synthetic Tourism Support
parts Department Department
Accouting Labor General Hotel Transportation Other
Financial Orrganization Administration Market Operating Insstruct Business Business
Business
Diagram 1. Organizational Model of a Travel Agency
MANAGER
Is the person who directly runs the
work and is responsible for managing
all activities of the whole company
company, manages employees, is the
decision maker on important issues, is
the person who ultimately decides on
the entire company strategy in the short
and long term...
The Director is also directly responsible for the
company's human resources issues, ensuring the
company's well-being always have a human
resources team that meets the business's goals, along
with the support of the staff other departments,
especially the guidance and administration
departmen
Operating room
• The function of building, organizing and coordinating the
implementation of tourism programs
• Customer service is good or bad is determined by this
department and therefore the structure
• This department accounts for 50% of the total workforce
• Be the focal point for all work implementation and
administration programs, providing tourism services based
on plans announced by the marketing department school
sent
Instruction room
• Organized according to language groups, the
workforce is instructors
• Company representatives directly work with guests
to carry out travel programs.
Marketing Department
• The function of prospecting, searching and
attracting customers to the Company, and
setting up marketing campaigns travel programs
and directly contact guests to sell travel
programs to groups or individual customers
• Director of General, Department tourism
operations department, Development support
department, Finance and accounting, Labor
organization,...
CONTENT
1. It is not necessary that travel
businesses have the same organizational Level of activity and scale
structure. The reason is because • Large businesses need more complex organizational structures to
manage many employees, branches and activities.
• Small businesses can operate effectively with a simpler organizational
structure.
Type of service
• Businesses providing package travel services need a different
organizational structure than businesses providing self-sufficient travel
services....
Business strategy
• Businesses that focus on the domestic market need a different
organizational structure than businesses that focus on international
markets
Corporate culture
• Each business has its own culture, which affects the way it is organized
and operates
Basic functional departments that most travel businesses have
Management department: Director, Deputy Director, in charge of other
01 departments
02 Business department: Sales, marketing, market development
03 Product department: Tour design, service booking, tour guide
Finance department: Accounting, revenue and expenditure, payment
04
Administrative department: Human resources, office, general affairs
05
Conclude
Travel businesses need to build an organizational structure suitable to
their own needs and characteristics. Applying a common model to all
businesses is not appropriate
CONTACT
FOR TOURISTS
When purchasing package tour programs, tourists save both time and money in searching
for information and organizing arrangements for their travel
Tourists will inherit the knowledge and experience of tourism organization experts at
travel companies, the programs are both rich and attractive and create conditions for
tourists to enjoy scientifically best
Another advantage is the low price of the tour programs. Travel businesses have the
ability to reduce prices much lower than the published prices of travel service providers,
this ensures that travel programs always have attractive prices for customer
An equally important benefit is that travel businesses help tourists feel the product before
they decide to buy and actually consume it
FOR TOURISM PRODUCT SUPPLIERS
• Travel businesses provide large, sufficient and planned sources of visitors. On
the other hand, based on the contract signed between the two parties, the
suppliers have transferred part of the risks that may occur to travel businesses.
• Suppliers gain many benefits from promotional advertising activities of travel
businesses. Especially for developing countries like Vietnam, when financial
capacity is limited, relationships with travel businesses around the world are an
effective method of advertising the international tourism market
FOR THE TOURISM INDUSTRY
A travel business is a cell, a unit that makes up the tourism industry. It plays a role in promoting
or limiting the development of the tourism industry. If each travel business operates effectively,
it will create good conditions for the entire tourism industry in particular and the entire
economy in general
FOR OTHER BUSINESSES
Every business enterprise is in an overall relationship with other businesses in the market. And
travel businesses are no exception to that rule. Travel businesses promote the development of
other businesses and industries, which is reflected in the fact that travel businesses use the
output of other production industries to serve their production and business activities
FOR LOCAL RESIDENTS
When tourism develops, many tourist routes will open, especially local destinations. This will
help local people expand their knowledge, help them have business opportunities and, more
importantly, create jobs for people here
