21MBA047

Mamatha NU
MBA 1ST YEAR ‘A’sec
COMPANY PROFILE
Flipkart
 Year of establishment 2007.
 Founder-Sachin bansal AND Binny bansal.
 Its an online retail industry.
 30000+employees.
 parent-Walmart.
 Inittialy 66 warehouse.
 Flipkart valuation crosses $37.6bn after raising $3.6bn in
funding.

Products and Services Offered: ▪

Books, movies, music, games, consoles, televisions,
mobiles, digital cameras, computers, network components,
software,apparel, shoes, and kitchen appliances.
Market stratergies of flipkart
TARGETING
• Youth generation
• Educational institution
• Internet friendly people
• Current buyers
• Socially connected people
Founders
Sachin bansal  CEO and co-founder of flipkart
 Net worth is 130crores
 In 2006 he joined amazon.com in India which
he left to set up flipkart
 As CEO, sachin oversees all the customer
facing activities of the company ranging from
technology to marketing

Binny bensal
 Binny Bansal is an Indian billionaire Internet
entrepreneur.
 In 2007 he co-founded the e-commerce
platform Flipkart with Sachin Bansal
 He had a brief stint at Amazon before taking
the entrepreneurial plunge with flipkart.
Brand savvy;
Television advertisement;
1. Nike: Just Do It. 2. What’s App Ad. 3. INDIA GATE BASUMATI RICE.

4. AMAZON PAY. 5. BATA.

Print media advertisement;
1.STUDENT RESULTS AD 2. Film advertisement. 3.JOB VACANCY ADVERTISEMENT

4. TIDE ADD. 5.FLIPKART BIG BILLION DAY.

Dream brand

PLANT A TREE AND

SAVE YOUR NEXT GENERATIONS LIFE.

SAVE TREE NOW, THEY WILL

SAVE YOU IN THE FUTURE
Turning points

 INDIAN RESTARENT BUSINESS

 MIDSIZE BUSINESS
 DIGITAL MARKETING
 E-EDUCATIONAL BUSINESS
 FOREIGN INVESTMENT BUSINESS EVENT
 HOSPITALITY AND MEDICAL INSTRUMENT BUSINESS
IF I WERE THE CEO

 About ebay.in
 About ebay growth
 Reasons for ebay failure
 If I were thw CEO of ebay