)Assignment(

The Benetton Group

: Done By
Bader Saleh 1910041
Ahmed Al Alawi 1910052
Khalid Salim 1910246
Ali hamed 1920005

Course Title :Retail &Service logistics

Course Code: GSCL 403
Section : 01
Academic Year: 2023-2024
:Content
Introduction*
Success and Growth Factors*
strategy that Benetton Group adopts at their distribution level *
Benetton Group adopted to reduce the time*
Time Reduction Strategies*
Conclusion*
Introduction
.a powerful global fashion company with a retail presence in 120 countries
Benetton is known for pioneering operational innovation, and its success depends on
complex network relationships, including suppliers and distributors. With about
.3,800 stores
The Benetton Group follows a strategy of continuous investment in products, stores,
.logistics, digital services, communications and sustainability
This research delves into Benetton's transformational journey, exploring its evolving
.operations, distribution dynamics, and brand strategies
Success and Growth Factors
.Essence of success in adaptive strategies and operational prowess
.Introduction of the "deferral principle" and fostering strong relationships
Evolution from sportswear to a focus on casual fashion with brands like
.United Colors of Benetton
Strategic Distribution
.Overview of Benetton's dealer-based distribution system *

.Unique structure enhancing contractual relationships for effective selling *

.Emphasis on vertical integration and consolidated textile supplies *

 Global Expansion
.Establishing production pillars globally for cost-effective manufacturing *

Expansion from Spain to China and ensuring 85% control over textile*
.supplies

.Competitive edge through a unique approach to distribution and global presence *

Time Reduction Strategies
.Supply chain management for efficient logistics and reduced time to market *

.Integration of technology for automation in manufacturing processes*

.Quick response marketing strategy to stay relevant in real-time *

 Conclusion
Recap of Benetton's evolution and resilience in the fashion industry Emphasis on *
.strategic shifts, streamlined operations, and global adaptability
.Continued success and relevance through forward-thinking strategies*