BUSINESS PLAN REPORT

Title of the Business:

"iMart: Transforming
Campus Shopping with
a Smart Supermarket"

Done By:

Isehaq Qasim 1910174

Hamad Khalifa 1910535

Osama Ismail 1910332

 EXECUTIVE
SUMMARY
 Our smart supermarket serves
exclusively to the fast-paced lifestyle
of students and university
employees, providing a seamless
combination of innovative
technology, environmentally
friendly practices, and an
extensive product selection.
COMPANY DESCRIPTION

Name of the Company: iMart

Our Logo:
Vision of the Company: To become the leading smart supermarket by
seamlessly integrating technology, sustainability, and personalized
service to transform the retail experience in universities.

Mission of the Company: At iMart, our mission is to deliver a cutting-

edge shopping experience for students that combines convenience,
technology, and sustainability.

Goals and Objectives: Main

objective of smart supermarket is to
Become a Smart Retail Leader. Also launch an iMart Mobile
App

Description of Product: iMart is a cutting-edge retail experience that effortlessly

integrates technology, sustainability, and customer-centric services. Our
product line includes a wide variety of groceries, fruits and vegetables, home
necessities, and specialized goods.
MARKETING PLAN
Marketing Segmentations Target Market

My proposed business: Geographic: - University of Buraimi students and staff.

Smart Supermarket -Location: University of Buraimi, Al Buraimi Governorate, Oman.

-Catering to the needs of students, faculty, and staff - Students with limited disposable income.

Demographic:

-Age: university students (18-25 years) and faculty/staff (25-55 years). - Employees with stable income.

-Gender: Both males and females.

-Income level: Low to high. - Environmental conscious individuals.

Psychographic:

-Busy university students and employees. - Tech-savvy people.

-People healthy and quick lifestyle.

-People who love technology and smart options. - Individuals who value convenience and innovation.

Behavioral:

- People who appreciate technology-driven solutions - Health-Conscious Consumers.

- People who prioritize convenience and quick purchases

-Environmental Conscious People. - Female students that reside in the university hostel.
 OPERATIONAL PLAN
 Location : iMart is conveniently placed on the campus of the University of Buraimi, making it easily
accessible to students, instructors, and staff. The central position intends to make iMart a handy and
central focus for the university community's everyday requirements.

 Size: of the Shop: The iMart is 3,500 square feet in size, which is optimized for the university
location, offering a small yet well-organized area. The shop is meant to provide a wide variety of
items while retaining an easy-to-navigate interface. The square footage is suited to the
demographics of the institution as well as the special demands of a smart supermarket.

 Layout: Customers are greeted at the entry by smart shopping carts equipped with RFID
technology, which guide them through vivid departments such as fresh fruit, groceries, and a
 Financial Plan
A. Sales Forecast: B. Startup Budget:
SALES REVENUE = Sales in Unit X Selling Price per Unit of your
product/service Start Up financing
Sales Plan for starting year. (OMR)
14,000 OMR
Sales Plan for starting year. (OMR)
Sales Revenue Month 1 Month Month Month Month Month Month Month Month Month Month Month Total Nature of funds (Own/Loan) Amount (OMR)
2 3 4 5 6 7 8 9 10 11 12 Sales
(Product/Service)

Groceries 11100 SANAD Loan 5000 OMR

900 1000 800 850 950 700 1100 1020 980 1000 920 880 OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR

Snacks 9290
750 800 700 850 780 820 700 800 880 790 800
620 OMR OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR
Beverages 8210
650 720 680 710 730 790 710 660 620 610 630 OMR
700 OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR

Ready-to-Eat 11170 Bank Loan 5000 OMR

Meals OMR
840 900 930 920 940 950 990 1010 980 950 960
800 OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR

Tech Accesories 5020

340 410 440 490 390 380 410 400 450 420 490
400 OMR OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR
Household 9360
Essentials 720 730 790 810 830 850 820 770 760 780 800 OMR
700 OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR Own Money 4000 OMR
Speciality items 6920
510 560 580 600 610 570 550 580 620 630 610 OMR
500 OMR
OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR OMR

Total Sales of The Year= 61070 OMR

LEGAL AND RISK MANAGEMENT PLAN
Type Risk Solution
Cybersecurity Threats Exposure to cyberattacks, data breaches, and consumer information theft. Implement strong cybersecurity safeguards, encryption methods, frequent security
audits, and cybersecurity best practices training for employees. Observe data
protection rules and regulations.

Supply Chain Supply chain disruptions caused by external variables such as supplier troubles, natural Diversify sources, have emergency goods on hand, and create alternate supply
Disruptions catastrophes, or global crises. routes. Create formal contracts with your providers that include terms for
unanticipated events.

Compliance and Noncompliance with local rules, licensing concerns, or contractual disagreements are Conduct extensive legal research to ensure that all applicable laws are followed.
Legal Issues all risks. Engage legal counsel to analyze contracts, leasing agreements, and licenses. Update
policies on a regular basis to ensure compliance with new legislation.

Competition and Intense competition or unexpected market shifts that influence sales and market share. Conduct frequent market analysis to be fluid and adaptable. Differentiate and
Market Changes innovate your offerings. To reduce legal risks associated with competition, ensure
compliance with antitrust laws and regulations.

Financial Risks Maintain a solid financial strategy that includes budgeting, emergency money, and
contingency planning. Follow financial reporting and taxation regulations.
Risks include cash flow issues, financial instability, and unanticipated costs.

Employee and Concerns about client and personnel safety on the shop grounds. Follow health and safety requirements, provide a safe atmosphere, provide frequent
Customer Safety safety training to employees, and have emergency or accident processes in place.

Intellectual Property Possible violation or misappropriation of intellectual property rights. Where relevant, secure trademarks, patents, and copyrights. To prevent
(IP) Protection infringement, monitor and enforce intellectual property rights.
 FUNDING
SOURCES
 A substantial part, totaling 5,000 OMR, will come from
SANAD, a program aimed at empowering entrepreneurs
and creating job opportunities in Oman through targeted
financing. An extra 4,000 OMR will be given from our
own finances, confirming our commitment to the project
and initial investment. Recognizing the need for
financial assistance for small enterprises, we have
secured a 5,000 OMR loan from a local bank. This
strategy is consistent with Omani banks' common
practice of enabling financial aid to small businesses,
making it a great resource for our beginning and
possible expansion efforts.
Thank You for Listening
Thank You for Listening