PERCEPTION

Learning objectives
 Understand the meaning of perception
 Explain the perceptual process
 Understand the concept of figure and ground
perception
 Understand the errors of perception
 What is perception?
 Perception is our sensory experience of the
world around us and involves both the
recognition of environmental stimuli and
actions in response to these stimuli.
 The Steps in the Perceptual Process
 The Environmental Stimulus
 The Attended Stimulus
 Perception
 Recognition
 Action
 Errors of perception
 Halo effect
 Stereotypying
 Projection
 Fundamental attribution error
 ATTRIBUTION THEORY
 OBSERVATION
 INTERPRETATION
 ATTRIBUTION OF CAUSE
 DISTINCTIVENESS-
HIGH-EXTERNAL
LOW-INTERNAL
 CONSENSUS-
HIGH- EXTERNAL
LOW-INTERNAL
 CONSISTENCY
HIGH- INTERNAL
LOW- EXTERNAL
5. IMPRESSION FORMATION

 STIMULUS

 Perceiver’s hypothesis that a group of

traits are attributed to the actor
 OUTPUT

 The formation of a general judgment,

often likability. Organization of
stimuli.