Business Research Methods-

Term Project
Group 12
Anushka Saxena (413/2023)
Mansi Sharma (460/2023)
Rishab Roy Choudhry(421/2023)
Parth Mishra(448/2023)
Aman Raza(408/2023)
 Research Problem
• Celebrity endorsers-increase awareness of the brand-creating
image of the brand in customer’s mind

• Increasing influence of social media-social media influencers-

increasing awareness of the brand-influencing purchasing
decision of consumers

20XX presentation title 2

 Research Question
This study aims to assess the relative importance of the
celebrity endorsement and social media influencers on the
purchase decision of the consumer and brand equity.

20XX presentation title 3

 Objectives
 Evaluate the factors that influence brand value for cosmetic products

 Impact of social media influencers on brand value and customer purchase decisions
for cosmetics
 Measure the relationship between social media influencers, brand value and
purchase decisions
 Evaluate the relative importance of social media influencers versus celebrity
endorsement on brand value and customer preferences

20XX presentation title 4

Thank You