Status Report:

A STUDY ON THE EFFECTIVENESS OF E-COMMERCE APPLICATION IN

SMALL AND MEDIUM SIZED ENTERPRISES (SMEs) IN UTTARAKHAND.

Syed Rehan Ali • Bachelor of Business Administration (3nd

year).
 Recent progress
Overview ● Objectives and Literature review has
been completed.
● Soft copy of report has been
completed.
Progress -Chapter 1 Introduction
● This paper will investigate the impact of e-commerce on small companies in Uttarakhand by
identifying the perceived barriers and benefits for e-commerce adoption. The study is
important, because it throws lights on the unique and ever changing factors influencing the
companies. Additionally, in Uttarakhand most of the enterprises are small and medium sized
(SMEs), corresponding to 99.8% of all enterprises.
● Due to the dynamism of the market and ever developing technology, e-commerce implementation
from the small companies is becoming necessary. The natural process of transition toward
collaboration exchange and customer-centred business which large companies firstly understood can
now be seen as a tendency in the small companie s.
● E-commerce creates possibilities of better connections with customers and partners, extensive
information exchange and unique customer’s solutions.
● An attempt to describe the impact of e-commerce and to capture the unique problems
and benefits faced from the small companies in Uttarakhand will be made in this thesis.
Progress - Aim & Objectives
Important objectives of the present study are the
following:

❏ To investigate the level of e-commerce acceptability in SMEs.

❏ To investigate the important factors affecting on the level of acceptability of the e-commerce in SMEs.
❏ To study the kind of e-commerce applications.
❏ To study the role of e-commerce in marketing functions.
❏ To analyze the effectiveness of E-Commerce on performance.
❏ To investigate the customer's behavior while using e-commerce in SMEs.
❏ To investigate the role of e-commerce in SMEs using e-marketing.
Progress - Significance and Reasons of this Topic
The significance of the topic “A study on the effectiveness of e-
commerce application in small and medium sized enterprises
(SME’s) in Uttarakhand” and reasons why I decided to explore
this field are given shortly below:

❏ I decided to focus my thesis on Uttarakhand companies, firstly because UK is a state among highly developed
in agriculture and tourism and secondly, the trends accessed here can be faced in the future by companies from
less developed states.
❏ I decided to concentrate on small companies, firstly because they are relatively in the middle of the process of
e-commerce implementation and experience all the problems and benefits which largest companies have already
faced and solved. But due to the differences between the small and the large companies, the motives, barriers
and benefits are expected to be different. Secondly, the influence of the small companies in India is increasing
and they are considered as very important for the economy.
Progress - Chapter 2 Literature Review
This chapter introduces the concept and gives theoretical background necessary
for the next parts. Explanation of the concept and the influence of e-commerce
over the traditional marketing strategy are given. Barriers and benefits from e-
commerce adoption are thoroughly examined. Summary of the literature findings
is given

● E-Commerce.
● Marketing Strategies.
● The four Ps – product, place, price and promotion.
● Benefits and barriers of e- commerce participation in the small companies.