Media and Various Way of Delivery

Module 10
LEARNING COMPETENCY
This module will help you achieve this Media and Information
Literacy (MIL) learning competency:
 Understand media and its various way of delivery (Audio)
LESSON TWO
Visual Information and Media
Visual Media- This is when you use symbols, pictures, icons and
signs to communicate your information/message using the sense of
sight.
Visual Cortex is a part of the brain that
allows vision or processes visual information
Types Visual Media
Typography
This is from a two Greek word
“typos” meaning form and “graphein”
meaning to write.
The art and technique of choosing ,
setting and arranging type. From the
selection of typefaces, size, length of
line and space between letters
Types Visual Media
Graphic Design
This is an integration between
art and technology that
communicates or relays an
idea/concept.
Types Visual Media
Informational Graphics
This is the visual representation
of information that conveys
intricate source of data or
information.
Example of these are graphs,
charts, maps and other
informative forms.
Types Visual Media
Cartoons
Sketch or drawing, usually
humorous, as in a newspapers
or periodical, symbolizing,
satirizing or caricaturing some
action, subject, or person of
popular interest. .
Types Visual Media
Photograph
A picture made using a camera,
in which an image is focused
onto film or other light-sensitive
material and then made visible
and permanent by chemical
treatment, or stored digitally.
Types Visual Media
Motion Pictures
A sequence of consecutive pictures of
objects photographed in motion by a
specially designed camera (motion
picture camera) and thrown on a
screen by a projector (motion picture
projector) in such rapid succession as
to give the illusion of natural movement.
Types Visual Media
Television and video (images)
 The broadcasting of a still or moving image
via radio waves to receivers that project a
view of the image on a picture tube
 A program, movie, or the like, that is
available commercially on videocassette.
 Digitally, it can also be available on
compact discs, or stored as files in the
computer or internet.
Types Visual Media
Computers (images)
Images derived from an electronic
device designed to accept data,
perform prescribed mathematical and
logical operations at high speed, and
display the results of these
operations.
Types Visual Information
Facial Expression
These can read between the
facial and eye expression.
The face usually corresponds
to the emotion of the person
Types Visual Information
Body Language
The posture of the person and
it’s gestures can be predicted
even there are no words
spoken
Types Visual Information
Color
Colors represents meaning based
on preference, culture and behavior.
This also symbolizes many things
such as events (Red for
wealth/lucky).. (Read more about
Color Psychology
Types Visual Information
Environment
We observe the environment
we see and give interpretations
of the situation of the people in
the environment
Types Visual Information
Symbols
Hand gestures, icon, brand
logos, landmarks, emoji are
some of the symbols that we
interpret every day.
PERFORMANCE TASK
Audio Information and Media