Motion Information and Media

Unit 15
 Motion Media

in essence is visual media that gives the

appearance of movement
can be a collection of graphics, footage, videos
is combined with audio, text and/or interactive
content to create multimedia
 Motion Media

 A form of media that has the appearance of moving text and graphics on
a display.
 Each picture is a frame and that motion is created by rendering or showing
consecutively several frames per second.
 24 frames (pictures) or more per second makes for a smooth animation;
videos, film, slides also make use of frames
 The series of graphics or images follow a sequence to create a story.
 This sequence is often called a storyboard which shows a set of components
(audio, visual, videos, etc) changing in time to create a story or a message.
 General Characteristics of Motion Media

It communicates message to large,

heterogeneous, and anonymous audiences
It communicates the same message to mass
audiences simultaneously (in public or in private)
It embodies messages that are usually impersonal
and transitory
 General Characteristics of Motion Media

It is multisensory such that the audience’s sight and

hearing are stimulated in the execution.
 Such a combination of sensory stimuli forms a
complex synergism that can significantly
enhance communication.
 This powerful double-barreled combination of
dual-sense stimulation contributes in large
measure to the compelling influence of motion
media
 General Characteristics of Motion Media

It is a formal, authoritative channel of communication.

It is instrumental in behavior and attitude modification –
that is, attitude formation, change, conservation, and
canalization (directing a performed attitude to a new
direction)
It confers status upon issues, persons, organizations, or
social movements.
 Different Motion Media Formats

Film - also called a movie or motion picture, is

a series of still or moving images
 Short Film
 Documentary Film
 Animation
 Different Motion Media Formats

Motion Pictures in Television - Television (TV) is a

telecommunication medium for transmitting and
receiving moving images

Commercial Game Shows

Advertisements on TV Talk Shows
Philippine Drama Television News
Reality Shows
 Different Motion Media Formats

 Interactive Video - usually refers to a technique used to blend

interaction and linear film or video. Some Online Interactive Videos:
 Customizable - allows the user to adjust some variables and then play
a video customized to the user's particular preferences.
 Conversational - allows the user to interact with a video in a turn-
based manner
 Videoconferencing or Videophone
 Exploratory - allows the user to move through a space or look at an
object such as an artwork from multiple angles, almost as though the
user was looking at the object in real life.
 Different Motion Media Formats

Others (i.e. phone gaming, computer games,

cinema)
 Livestream is a live streaming video platform that
allows users to view and broadcast video content
using a camera and a computer through the
internet.
 YouTube is a video-sharing website, on which
users can upload, view and share videos
 ADVANTAGES OF MOTION MEDIA

 Motion
 Better mastery of procedures, as opposed to stagnant images
 Processes
 Operations where sequential movement is needed can be
shown.
 Safe Observation
 Observing phenomena that might be dangerous to view directly
 ADVANTAGES OF MOTION MEDIA

 Skill Learning
 Videos can be viewed over and over, so repeated observation of
skills is possible
 Dramatization
 Recreations of history and personalities; observing and analyzing
human relations problems
 ADVANTAGES OF MOTION MEDIA

Affective Learning
 Films for shaping personal and social attitudes;
documentaries and propaganda films to affect attitudes
Problem Solving
 Open-ended dramatizations can leave viewers to solve
problems themselves
 ADVANTAGES OF MOTION MEDIA

Cultural Understanding
 Appreciation for other cultures by seeing video depictions
of them
Establishing Commonality
 People with different backgrounds can discuss topics after
watching a video
 LIMITATIONS OF MOTION MEDIA

Fixed Pace
 cannot be interrupted
Still Phenomena
 Motion media is sometimes unsuitable to other
topics such as those involving a map, a wiring
diagram, etc.
 LIMITATIONS OF MOTION MEDIA

Misinterpretation
 In documentaries and dramatizations especially,
intended messages are quite deep and complex.
Because of that, young viewers who lack maturity tend
to misinterpret the message.
Cost
 Equipment and materials for motion media are
expensive. (e.g. DVD player, television, computer, etc.)
 Design Principles of Motion Media and
Information

 Speed can be constant or variable.

 A fast movement gives vigor and vitality, intensifying
emotions.
 A slow movement connotes lethargy, solemnity or
sadness.
 Direction can indicate a movement from one direction to
another.
 It can also refer to the growing or shrinking of an object.
 As objects move, the background must remain in scale
with the object.
 Design Principles of Motion Media and
Information

Motion refers to the route that the object will take.

 It shows the change in direction of a movement.
 It is important to note the triggers to the change in
direction of an object.
 These triggers are often key objects or events in a story.
 Design Principles of Motion Media and
Information

 Timing can be objective or subjective.

 Objective timing can be measured in minutes, seconds,
days, etc.
 Subjective timing is psychological or felt.
 Objective timing is used to produce subjective timing.
 Timing can be used to clarify or intensify the message or the
event.
 Using a pause can help time the events.
 Design Principles in Creating Movement

 Speed, direction and timing should depict natural laws of physics.

This included trajectories, impact on objects and reactions of the
environment.
Timing affects recall
 Fast movement sends much information
 Slow movement provides emphasis and lasting recall.
 Transitions are used to switch between scenes.
 It is important to know which type of transition to use as this sets
the tone for the next event and should provide a smooth
connection from one event to another.
 Design Principles in creating movement

 Sound and color adds depth and meaning to movement.

 Cartooning your graphic and text provides dynamic
movement. This can be done by using the following
movements: stretching, rotating, squashing
 Blurring can be used in different ways.
 In animation, blurring can provide the illusion of fast
movement. In videos, it is often used to censor information
for security or decency.
 Storyboard

a sketch of how to organize a story and a list of its

contents.
A storyboard helps:
 Define the parameters of a story within available resources
and time
 Organize and focus a story
 Figure out what medium to use for each part of the story