Lesson 11.

Sampling Criteria and

Strategies
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Sample
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Strategies in Determining Sample Sizes

Using a census for small populations

If a population is small enough and the researchers have the
appropriate resources, it is possible to use the entire
population as a sample. A small population of around 200
elements or less provides data on all individuals to achieve the
desired level of precision. This strategy best fits when the
researcher’s main objective is to have a good level of precision.
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Strategies in Determining Sample Sizes

Using a sample size of a similar study

The sample size of a past similar study can be used as a guide
for the new study. However, it is recommended to review the
procedures done in the previous studies to avoid repeating
errors.
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Strategies in Determining Sample Sizes

Using published tables for fixed and predetermined

criteria
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Slovin’s Formula
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Slovin’s Formula
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Probability Sampling

This is a sampling procedure where every element of a

population is given an equal chance of being selected.
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Probability Sampling
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Probability Sampling

Example:
Stratified random sampling involves selecting a simple
random sample from each of a given number of
subpopulations proportionally. Each subpopulation is called a
stratum (plural: strata). The grouping may be done in different
ways such as income grouping, gender, educational
attainment, race, age, and others.
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Probability Sampling

Example:
Cluster sampling involves performing a sampling method to a
smaller area if the population is too big. The population may
be divided by regions, divisions, or districts.
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Nonprobability Sampling

This is a sampling procedure where not every element of the

population is given an equal chance of being selected as
sample.
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Nonprobability Sampling

Examples:
In convenience sampling, the researchers’ convenience is the
primary concern in using this method.
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Nonprobability Sampling

Examples:
Judgment sampling allows the sampler to decide who will or
will not be included in a sample.
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Nonprobability Sampling

Examples:
In quota sampling, the sample composition must reflect the
makeup of the population on some preselected
characteristics, and it often has a nonrandom component.