Practical

Research 1

Qualitative
Research
GROUP 4 REPORTER
Objectives
After the lesson, the students are
expected to:
a.Determine and characterize the key
features of qualitative research.
b.Understands the applications, types,
strengths, and weaknesses of qualitative
research.
c.Express appreciation for the
importance of qualitative research in
getting in-depth insights and
understanding in a variety of areas.
 Definition of Terms

●Exploratory nature ●In-depth data collection

●Subjective interpretation ●Inductive reasoning
●Small sample size
 Activity 1
 Analyze and discuss examples of qualitative research
studies below:
• “Creating a new product or concept based on
customer feedback”
• “Observing and recording the behavior and
interactions of a cultural group”
• “Interviewing individuals or groups about their
opinions, attitudes, or motivations”
• “Conducting a case study of a specific person,
organization, or event”
• “Analyzing how individuals make meaning of their
experiences using social networking sites”
 Identify the key characteristics present in each study.
 Common Uses and kinds of qualitative research, such as:

Phenomology Grounded Case Narrative

Ethnography
Theory Studies Analysis
Short Presentation

 Conduct research and prepare a

short presentation on the type of
qualitative study highlighting its
strenghts and weaknesses.
Reflective Exercise
Jot down one topic or subject where
qualitative research could be useful
in acquiring in-depth insights by pair.
 Practical
Research 1

THANK
F O R YO U R AT T E N T I O N
YOU