The Value of

Qualitative Research
Its Characteristics,
Strengths, Weaknesses
and Kinds
 Definition of
Qualitative Research
 WHAT IS QUALITATIVE
RESEARCH?

•Qualitative Research is
a scientific method of
observation to gather
non-numerical data.
 Purpose of
Qualitative Research
Purpose of Qualitative
Research
• Qualitative Research
promotes a deep, holistic
understanding of a
particular phenomenon.
 Characteristics of
Qualitative Research
 Characteristics of
Qualitative Research
1.Human understanding and
interpretation in data analysis
2.Active, powerful and forceful
in data gathering and
rephrasing interview questions
 Characteristics of
Qualitative Research
3.Multiple research approaches and
methods that allows you to plan your
study and being multi-method
research
4.Specificity to generalization on specific
ideas will lead to generalizations or
conclusions.
 Characteristics of
Qualitative Research
5.Contextualization - context or
situation of individual’s life
6.Diversified data in real-life
situations on collecting data in
a natural setting
 Characteristics of
Qualitative Research
7.Abounds with words and visuals
that presents people’s view in a
picture, video, drawing or graphs.
8.Internal analysis on examining the
data yielded by the internal traits
of the subject persons.
 Strengths of
Qualitative Research
Strengths of Qualitative
Research
1.It adopts a naturalistic approach
to its subject matter.
2.Promotes a full understanding of
human behavior/personality
traits in their natural setting.
Strengths of Qualitative
Research
3. It is instrumental for
positive societal changes.
4. It engenders respect for
people’s individuality.
Strengths of Qualitative
Research
5. it’s a way of understanding
& interpreting social
interactions.
6.Increases researcher’s
interests in the study.
Strengths of Qualitative
Research
7. Offers multiple ways of
acquiring and
examining knowledge
about something.
 Weaknesses of
Qualitative Research
 Weaknesses of
Qualitative Research
1. It involves a lot of researcher’s
subjectivity in data analysis.
2.It is hard to know the
validity/reliability of the data.
3.It is open-ended questions yield “data
overload” that requires long-time
analysis.
 Weaknesses of
Qualitative Research
4. It is time-consuming.
5. It involves several processes,
whose results greatly depend
on the researcher’s views or
interpretations.
Kinds of Qualitative
Research
 Case Study
•Long time study of a person, group,
organization or situation and an
empirical inquiry that investigates
current phenomenon.
•Example: “Teenage Pregnancy in
the Public High Schools”
 Ethnography
•A study of a particular
cultural group.
•Example: “Cultural Awareness
and Integration of Peace
Education in the Indigenous
Peoples (IP) Communities”
 Phenomenology
•“Live-experienced” of a
phenomenon.
•Example: “Live-experiences
of Science Teachers Teaching
Non-Science Subjects.”
 Content Analysis
•A research technique that analyzes
the modes of communication such
as letters, e-mails etc.
•Example: “A Content Analysis of the
Trends in Vision Research With
Focus on Visual Search, Eye
Movement, and Eye Track”
 Discourse Analysis
•A study of social life, understood
through analysis of language it includes
face-to-face talk, non-verbal
interaction, images and symbols.
•Example: “A Discourse Analysis on the
Impact of Modern Technologies on
Communication”
 Historical Analysis
•A qualitative method where there
is an examining of past events to
draw conclusions and make
predictions about the future.
•Example: “The Impact of Ferdinand
Marcos’ Speech”
 Grounded Theory
•Takes place when there is a
discovery of new theory which
underlies your study at the time of
data collection and analysis.
•Example: “A Grounded Theory
Study: Expelling Pregnant Students
Out of Wedlock”
 Action Research
•A classroom-based or school-based
research seeks transformative
change through the process of
taking action and doing research,
which are linked together by
critical reflection.
ACTIVITY
On the table below, draft
your proposed topics for a
research paper. The first
column is for the topic,
second for the purpose and
third for the type of
qualitative research to be
used. Give five topics.
QUIZ