Professional Documents
Culture Documents
1.EMPHASIS
• importance or value given to a part
of the text-based content
1. EMPHASIS
Source: https://tympanus.net/codrops/2011/10/08/25-examples-of-emphasis-applied-in-web-design/
1. EMPHASIS
Source: https://twitter.com/philredcross/status/706041623839244288
DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MIL TG by CHED
2. APPROPRIATENESS
• how fitting or suitable the text is
used for a specific audience,
purpose or event
2. APPRORIATENESS
Times New Roman
Arial
Aharoni
Rockwell
Edwardian Script
Jokerman
2. APPRORIATENESS
Sources: http://bonfx.com/bad-typography/
2. APPRORIATENESS
Source: http://bonfx.com/bad-typography/
DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MIL TG by CHED
3. PROXIMITY
• how near or how far the text elements
from each other
• when two things are closely related,
bring them close together
3. PROXIMITY
DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MIL TG by CHED
4. ALIGNMENT
• how the text is positioned in the page
• left, center, right, or justified
4. ALIGNMENT
Source: http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MIL TG by CHED
5. ORGANIZATION
• conscious effort to organize the different
text elements in a page
• ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the
elements in the page
5. ORGANIZATION
Source:
MIL TG by CHED
5. ORGANIZATION
Source:
https://doc
ontent.wor
dpress.com
/2015/04/0
8/want-a-g
ood-design-
remember-
to-c-r-a-p-c
ontrast-rep
etition-alig
nment-prox
imity/
DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MIL TG by CHED
6. REPETITION
•consistency of elements
•unity of the entire design
•repeating some typefaces within
the page
6. REPETITION
Source:
https://doc
ontent.wor
dpress.com
/2015/04/0
8/want-a-g
ood-design-
remember-
to-c-r-a-p-c
ontrast-rep
etition-alig
nment-prox
imity/
DESIGN PRINCIPLES AND ELEMENTS
Source: p. 121, MIL TG by CHED
7. CONTRAST
•creates visual interest
•two elements are different from
each other
CONTRAST: TWO ELEMENTS ARE DIFFERENT
Source:
https://doc
ontent.wor
dpress.com
/2015/04/0
8/want-a-g
ood-design-
remember-
to-c-r-a-p-c
ontrast-rep
etition-alig
nment-prox
imity/
ASSESSMENT – ½ Crosswise
Specify how the design principles
and elements were used in the
product label and the effect it
has on consumers. how the
design principles and elements
Design Principles
and Elements
Emphasis
Appropriateness
Proximity
Alignment
Organization
Repetition
Contrast
Source:
https://www.rappler.com/technology/social-media/
180340-zarks-burger-8-pesos-rush
REFERENCES
Media and Information Literacy
Curriculum Guide by DepEd
Media and Information Literacy Teaching
Guide by CHED
Media and Information Literacy by Boots
C. Liquigan, Diwa Learning Systems Inc.