Professional Documents
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INTRODUCTION
Proposal
• Also known as ‘offer’ or ‘promise’ .
• The act of the seller displaying the goods with the price tags, in a
self service shop is an ITT.
• The customer would make the offer when they select the desired
goods and bring them to the counter for payment.
• The cashier will make the acceptance.
Case :Pharmaceutical Society of Great Britain v. Boots Cash
Chemist Ltd. (1953)
Whether the display of goods with the price tags in a self-
service shop is an offer or an ITT.
Held: The display of goods was only an ITT. An offer is made when
the customer placed the articles into the basket and brings them to
the counter for payment. Acceptance would only be made when the
cashier or shop owner accepted the payment made by the customer.
So long as the cashier did not accept the payment, there is no
contract yet.
Case: Fisher v. Bell
Held: Display of several kinds of flick-knives in a
glass shop window is not an offer but only an
invitation to the customers to make an offer to buy.
Whether the offer is accepted or not, it depends on
the discretion of the shop owner.
Advertisement
2 types of advertisement:
a) Advertisement made to specific person
b) Advertisement made to public/ world at large
Advertisement to specific person
It is only an ITT and not a proposal.
Case: Coelho v. The Public Services Commission
[1964]
The court affirms the general rule that an
advertisement is only an invitation to applicants to
make an offer and not an offer itself.
Held: the advertisement was an invitation to qualified
persons to apply and the resulting applications were
offers. Such offers could either be accepted simply or
with the imposition of conditions as terms of the
contract, additional to those set out in the
advertisement. In this case, the letter to the applicant
was an unqualified acceptance and there was no
question of his appointment being on probation.
Therefore, the termination was invalid.
Advertisement to public
It is a proposal.
Anyone who meets all the terms of the proposal
may accept.
Case: Carlill v. Carbolic Smoke Ball Co. [1893]
Held: The plaintiff had accepted the offer of the
company made to the world at large and is,
therefore, entitled to the money.
Similarly, an advertisement of reward for the return
of lost property would, as a general rule, be treated
in the same manner in the absence of other terms
attached to the offer.
TO WHOM CAN A PROPOSAL BE
MADE?
1) To a particular person
• Only the addressee may accept the proposal –
s.2(b)
2) To the general public
• Anyone who meets all the terms of the proposal
may accept.
COMMUNICATION OF
PROPOSAL
• A proposal must be communicated to the proposee/offeree.
Otherwise the proposal is not valid.
• Communication of proposal is only complete when it comes to
the knowledge of the person to whom it is made.
• Refer to S.2(a) CA: ‘When one person signifies to another…’
• The word ‘signifies’ in this section indicates that the offer
must be ‘communicated’, which means that the offer must
reach the knowledge of the offeree.
• S.3 CA: ‘The communication of proposals ……………,
respectively, are deemed to be made by any act or omission of
the party proposing ………….., by which he intends to
communicate the proposal ……………., or which has the
effect of communicating it.’
• S.4(1) CA: ‘The communication of a proposal is
complete when it comes to the knowledge of the
person to whom it is made.’
• S.4 - Illustration (a) CA: A proposes, by letter, to
sell a house to B at a certain price. The
communication of the proposal is complete when B
receives the letter.
Case: R v. Clarke (1927)
Held: His claim failed on the grounds that the
information was given to clear himself and not in
reliance on the offer of reward. Higgins J: “There
cannot be assent without knowledge of the offer;
and ignorance of the offer is the same thing
whether it is due to never hearing of it or to
forgetting it after hearing.”
Acceptance
S.7: In order to convert a proposal into a promise the
acceptance must –
(a) be absolute and unqualified.
● The acceptance must be made on exactly the same
terms as proposed without modifications or
variations.
Any modification or variation of the proposal does