Developing Mission, Vision, & Values

Vision

A Vision Statement describes the

desired future position of the
company.
 Mission Statement

A Mission Statement defines the

company's business, its objectives
and its approach to reach those
objectives.
• Elements of Mission and Vision
Statements are often combined to provide
a statement of the company's purposes, goals
and values.
 Communicates the  A future-oriented
organization’s reason for declaration of the
being, and how it aims to organization’s purpose and
serve its key stakeholders aspirations.
 Often integrates a  Addresses what a firm
summation of the firm’s wants to become
values  Vision statements tend to
 Mission statements tend to be relatively brief
be longer than vision
statements
Examples of Vision and Mission

Mission statement: Spread ideas.

Vision statement: We believe passionately in
the power of ideas to change attitudes, lives
and, ultimately, the world.
Examples of Vision
 Examples of Mission statement
• Walmart's mission statement is “Saving
people money so they can live better.”

• The Starbucks Mission Statement is:

"Our mission: to inspire and nurture the
human spirit – one person, one cup and one
neighborhood at a time."
 ROLES PLAYED BY
MISSION AND VISION
MISSION and VISION ORGANIZING
• Facilitates strategy
• Defines roles and responsibilities
• Encourages coordinated efforts
• Creates and supports culture.
Abell’s Business Model
Business Definition
Critical success factor(CSF)
 Key Performance Indicators - KPI
• ‘ A set of quantifiable measures that a
company or industry uses to gauge or
compare performance in terms of meeting
their strategic and operational goals.
• KPIs vary 33 between companies and
industries, depending on their priorities or
performance criteria. Also referred to as "key
success indicators (KSI)".