E-types Dilemma

Introduction

As per the information e-types is a new and ambitious

design firm, which distinguishes itself from the

competition on the basis of product differentiation i.e.
its radical and innovative design, it believes in making
a design which reflects ‘what the company really is
and not what it wants to look like‘ , by doing this the
firm wants to create a niche for itself.
Options available with e-types
1. Go with the “edgy” design

2. Go with the popular design.

Edgy design
YES NO
It is what the company Its not popular among
believes in, the general public.
Company wants to be Client does not like the
known for its radical design
and edgy design. Lower chance of
Its something new and success.
innovative hence it
distinguishes the firm
from others.
Popular design
YES NO
It is what the client The company does not
wants associate itself with this
People love it design
Higher chances of It is not what the
success company is known for.
It’s a large platform and
winning means a lot.
Conclusion
Looking at both, the condition and situation of the
firm, It is still in its initial phase and what's most
important for the firm is, to gain more market share,
this can be done by giving what the public and the
clients want.
 So on evaluating all the pros and cons of both the
decisions i.e. whether to go with the edgy or popular
design its is much better to go with the popular design
and as the logo is going to be everywhere it can
provide a boost to an emerging firm.