VOEURN ANNY

Group
SAY SEAVMEY LOY KIMYEAN
member
 CONTENT
I. History of McDonald
II.Background of McDonald
III.Main products or services of McDonald
IV.Business strategies of McDonald
V.Net income
VI.Conclusion
 I. History of McDonald
Mc donald is the world famous fast food restaurant. The idea
of mcdonald's was introduced by two brothers Mac (Maurice) and
Dick (Richard) Mcdonald in California. In 1940 the restaurant
was renamed as Mcdonald's Famous Barbeque

Dick (Richard) Mac (Maurice)

15,April,1955
• In1954 Ray kroc and
Mcdonald started
expanding their business
by opening franchises
for mcdonalds.
• In 1960 Mcdonald’s
adverting campaign
“Look for the golden
arches’’.
• In 1968 Mcdonald open
its 1000th restaurant
II. Background of McDonald

McDonald’s is an American
fast-food company, founded in
1940 in San Bernardino,
California, United States.
Previously, it had its headquarters
in Oak Brook, Illinois, but moved
to Chicago in June 2018.
 III. Main products or services of McDonald
McDonald's predominantly sells hamburgers, various types of chicken,
chicken sandwiches, French fries, soft drinks, breakfast items, and desserts. In
most markets, McDonald's offers salads and vegetarian items, wraps and other
localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Some
speculate the seasonality of the McRib adds to its appeal. During March of each
year, McDonald's offers a Shamrock Shake to honor Saint Patrick’s Day
 IV. Business strategies of McDonald

 Marketing Strategies

•The U.S., which as of 2018 continues to be still

the most significant market.
•International Lead Markets include Australia,
Canada, France, Germany, the U.K., and related
markets.
•High Growth Markets that comprise
markets with significant growth potential
include China, Italy, Korea, the
Netherlands, Poland, Russia, Spain,
Switzerland, and related markets.
•Foundational Markets & Corporate, the
remaining markets in the McDonald’s
system, most of which operate under a
heavily franchised model.
  McDonald’s Business Model: Segments

With close to 40,000 restaurants in more than 100

countries, the McDonald’s business model
depends mainly on the sale of McDonald’s
products by their franchisees, which usually lease
properties owned by McDonald’s. The business
model was first adopted by the brothers
V. Net income
7.545 Billion USA is the net income of Mcdonald
 VI. Conclusion
McDonald's is one of the largest fast food companies in the world. They continue their
path for success by keeping their consumers in mind regarding their product selection as
well as their prices. They encourage their employees to do a good job, usually promotes
from within, and offers several scholarships to encourage education.
 Thank you for your attention
Thank you for your attention