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    Harish Harishred
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    Integrated marketing communications (imc) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company. It maximizes the impact on consumers and other end users at a minimal cost. It is a way of looking at the whole marketing Process from the viewpoint of the receiver.

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    3212155 Integrated Marketing Communication

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    Integrated marketing communications (imc) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company. It maximizes the impact on consumers and other end users at a minimal cost. It is a way of looking at the whole marketing Process from the viewpoint of the receiver.

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    Attribution Non-Commercial (BY-NC)
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    20 views11 pages

    Integrated Marketing Communication

    Uploaded by

    Harish Harishred
    Integrated marketing communications (imc) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company. It maximizes the impact on consumers and other end users at a minimal cost. It is a way of looking at the whole marketing Process from the viewpoint of the receiver.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 11

    Integrated Marketing Communication

    THANGAMANI.T II YR MBA
    Reg No: 1026784

    Meaning: Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost..
    IMC is a way of looking at the whole marketing Process

    From the viewpoint of the receiver.

    Marketing Communication Mix- 5 Models

    Advertising Sales Promotion Public Relation Personal Selling Direct Marketing

    Advertising

    Advertising is a form of communication used to persuade an audience, Any paid form of non-personal communication about an organization, product,service, or idea from an identified sponsor. (Blech & Blech 1998)

    Sales Promotion
    Contests ,Games ,lotteries Premiums & gifts Samples Fairs & Trade Shows Exhibitions Demonstrations Coupons Rebates Low Interest Financing Trade in Allowances
    Paramjit Sharma

    Public Relations
    Press kits Speeches Seminars Annual Reports Donations Sponsorships Publications Community Relations

    Lobbying
    Identity Media Company Magazine

    Events

    Personal Selling

    Sales Presentation Sales meetings Incentive Programmes Samples Fairs & Trade Shows

    Direct Marketing

    Catalogs
    Mailings
    Telemarketing

    TV Shopping

    Fax Mail E-mail


    Voice Mail

    Electronic Shopping

    Communication Process

    IMC
    SENDER

    IMC
    Encoding

    IMC
    Message

    IMC
    Decoding RECEIVER

    Media

    NOISE

    Feedback

    Response

    Developing Effective Communication

    Identify Target Audience Developing Objectives Design Message Select Channels Establish Budget Decide On Media Mix Measure Results Manage IMC

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