Case study on boutique hotels

Click to edit Master subtitle style

5/4/12

BOUTIQUE HOTELS

North America & United kingdom luxurious or uniquehotelenvironments 1980s in major cities likeLondon,New York, andSan Francisco

5/4/12

MARKET SEGMENTATION
Market Segmentation is subdividing of

market into homogeneous sub-set of customers, where any subset may conceivably be selected as marketing target with to be reached with distinct marketing mix "

5/4/12

MARKET SEGMENTATION

Geographic classification: urban and metro cities Demographic classification: age: above 25 income: middle or upper level occupation: business and professionals

5/4/12

Target Market

Vacationers Businessmen ages 25- 55, middle or upper level of the income bracket corporate travelers

5/4/12

positioning
A perfect place for business and family reunions.

Offering a different experience for guests. Easily accessible Low cost boutique hotel

5/4/12