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  • Social Network Theory: Dr. Zaheeruddin Asif

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    This document provides an overview of social network theory, including key concepts such as nodes, relationships, and network scope. It discusses different types of relationships like directional and symmetric relationships. It also covers network analysis concepts such as degree centrality, closeness centrality, and betweenness centrality. Finally, it summarizes several theories of social networks including social capital theory, structural holes theory, and homophily theory.

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    Social Network Theory

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    This document provides an overview of social network theory, including key concepts such as nodes, relationships, and network scope. It discusses different types of relationships like directional and symmetric relationships. It also covers network analysis concepts such as degree centrality, closeness centrality, and betweenness centrality. Finally, it summarizes several theories of social networks including social capital theory, structural holes theory, and homophily theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    48 views29 pages

    Social Network Theory: Dr. Zaheeruddin Asif

    Uploaded by

    khizer_zulfiqar
    This document provides an overview of social network theory, including key concepts such as nodes, relationships, and network scope. It discusses different types of relationships like directional and symmetric relationships. It also covers network analysis concepts such as degree centrality, closeness centrality, and betweenness centrality. Finally, it summarizes several theories of social networks including social capital theory, structural holes theory, and homophily theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 29

    Social Network Theory

    Dr. Zaheeruddin Asif

    What is a Network?
    Nodes Relationships Properties
    Directional Symmetric Flow Mulitplexity

    Nodes

    Relationships

    Directional Friendship Advice seeking Buyer/supplier

    Relationships

    Symmetric Strategic alliance Club membership Co-authorship

    Transitivity

    Reciprocity

    Network Scope
    Ego-centric Socio-centric Open-system

    Socio-centric

    Combined egonetworks of five active authors

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    Centrality
    Degree centrality: "An important node is involved in large number of interactions

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    Centrality
    Closeness centrality: "An important node is typically close to, and can communicate quickly with, the other nodes in the network.

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    Centrality
    Betweenness centrality: "An important node will lie on a high proportion of paths between other nodes in the network."

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    Hubs and Bridges

    (in-degree)

    Betweenness = Size
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    Closeness Centrality

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    Betweenness Centrality

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    Theories of Networks
    Social Capital Structural Holes Social Exchange Collective Action Cognitive theories Homophily theories

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    Social Capital
    Pierre Bourdieu

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    Social Capital
    Pierre Bourdieu "the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition"

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    Social exchange
    Social exchange or dependence theories hold that people form ties with whom they can exchange resources, and only those ties that are mutually beneficial will be sustained over time.

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    Propinquity
    Geographically close nodes are more likely to be connected.

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    Homophily
    Pairs can be said to be homophilous if they their characteristics match in a proportion greater than expected in the population from which they are drawn or the network of which they are a part (Verbrugge 1977).

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    Homophily
    Homophily theories claim that people form ties with those they consider similar to themselves.

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    References
    http://www.commetrix.de/IRIS http://www.oecd.org/dataoecd/7/23/418586 18.pdf http://www.vincos.it/wpcontent/uploads/2009/06/wmsn_animated_1 024.gif

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