BUSINESS PLAN

PROJECT:- WOODEN CURTAINS PRESENTED TO:- SIR. AHMAD RANA PRESENTED BY:- GROUP 1

WUD Land co.

BUSINESS PLAN
Executive summary Business Idea:My business idea is to made the curtains which are made by the wood and obviously it fulfills the criterion of uniqueness in that way like . Uniqueness:- First time it is made by wood. - Riling through a wooden frame. - Easy to clean with dusters etc. Target Customers:1. For newly built house. 2. For dowry. 3. For renovation. 4. For Institutional buyer.

WUD Land co.

loyalty
-Concentrate on the values and it covers whole area of creativity -Fulfills the need of upper class -Improve the living standard of middle class families. Maintain the loyalty of the customers by providing - Good services - Provide satisfaction - give the sense of creativity

WUD Land co.

Competitors:There is no as such direct competitors to influence our strategies because our product is unique and not already exist in the market.

additional stages development:our business require additional stages of development like introduce -Display Glasses -Fancy lights -Different pattern of the curtains -Different designs

WUD Land co.

Investment require:250,000

Pricing strategy Pricing strategy is one of the most important area where we can distinguish from the competitors so our cost of the one curtain is less than Rs.1000 so price of the curtain is Rs.1500 to 1700 is acceptable.

Break up of cost:Normal window size 7*5 feet Materials (per curtain) Rs. Wood .700 Nails 20 Cloths .75 (5 yards approx) Glue.. ..50 Carpenter wage....200

WUD Land co.

Business Description( product) Function or feature It include function like.. Easy to open Easy to clean Durable

WUD Land co.

Revenue model We can generate cash from different sources.. - Email (website) -Trade associations - Personal contacts

PRODUCTION
Raw Material Requirement Wood obtained from the forest is of prime quality. Therefore, it is recommended to use dry wood from the forests for manufacturing of quality wooden curtains. Wooden goods manufacturing units in Pakistan mostly use sheesham wood. Other types of woods used in manufacturing curtains are: Teak wood Walnut wood Keekar wood substitute material like lasani, winboard are also used in the manufacturing of Wooden curtains.

WUD Land co.

Sources of wood
Changa manga, Pakhowal, Kundian Chicha watni Bahawalpur

SWOT Analysis:
Strengths Strong product Perception High Quality product solid technical Staff Highly Qualified top Management Weaknesses Lack of Promotions Opportunities capacity to capture market share Threats lack of technological infrastructure

WUD Land co.

Marketing Plan Market Size

Local wood goods demand is directly related to the population living in a locality. Therefore, the demand for wooden curtains is higher in heavily populated cities of Pakistan like Lahore, Multan, Karachi, Peshawar etc. & developed cities like Islamabad. The current market size in terms of the market share for our product is

WUD Land co.

Market share 30% (In Lahore because the morale in Lahore is extremely high and people are willing to pay) Market share 40 % (in Multan, Karachi, Peshawar) Market share 30% (In Islamabad ) Market share 20% (In other cities)

BUSINESS SITUATION:
Distribution Retailers distributors Dealers Promotion Posters Broachers

WUD Land co.

WUD Land co.