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Overview of Lowe Lintas Agency

Lowe Lintas is an integrated marketing communications agency headquartered in Mumbai with over 650 employees across India. It offers various services including advertising, digital, public relations, design, rural marketing, healthcare communications, and film production for over 250 clients. The agency has creative teams including copywriters and art directors that develop creative concepts and copywriting plans. It also has departments for media, marketing research, creative services, event management, production, and media planning. Lowe Lintas works to build brands through extensive print, outdoor, radio, and online campaigns. It has long-standing client relationships with major Indian companies across various industries.

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403 views17 pages

Overview of Lowe Lintas Agency

Lowe Lintas is an integrated marketing communications agency headquartered in Mumbai with over 650 employees across India. It offers various services including advertising, digital, public relations, design, rural marketing, healthcare communications, and film production for over 250 clients. The agency has creative teams including copywriters and art directors that develop creative concepts and copywriting plans. It also has departments for media, marketing research, creative services, event management, production, and media planning. Lowe Lintas works to build brands through extensive print, outdoor, radio, and online campaigns. It has long-standing client relationships with major Indian companies across various industries.

Uploaded by

CuteAngel06
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Lowe Lintas

Lowe Lintas offers integrated communication solutions

across the group - advertising, digital, public relations, strategic design, rural marketing, healthcare communications and film production. Lowe Lintas India, headquartered in Mumbai is headed by Chairman and Chief Creative Officer, R. Balki. The agency has a brilliant talent pool of over 650 people across seven divisions and nine cities all over India to manage its 250+ clients.

Functions of Lowe Lintas


Account Management

The Creative Team


Copywriter Art Director

Creative Team

Creative Concept

Copywriting and the Creative Plan


Copywriting is the process of expressing the value and benefits a brand has to offer. A creative plan is the guideline that specifies the message elements of advertising copy.

Creative Department people need following attributes


A good psychologist. Willing and able to set high standards. An efficient administrator & Research minded. Capable of strategic thinking positioning. Equally good at package goods and other kinds of accounts. Well versed in graphics and photography. Hard working and quick. Slow to quarrel. Prepared to share credit for good work, and accept blame for bad work. A good presenter & good recruiter.

Media Department

Marketing research department


The identification of information needs Data collection & interpretation

Analysis & evaluation of action taken on the basis of information (i.e. monitoring and modifying the initial solution).

Creative service department Event management & promotion department

Traffic Department
Radio & TV broadcast production department

Producer Production co-ordinator

Print production department


Meet deadlines Use sophisticated technology

Co-ordinate and manage


Skills and training

Media Planning
Lintas Media Group, a media management company,

engages in planning, buying, and evaluating strategic media solutions. The Collaborative is a central team at Lintas Media Group that focuses on media planning & buying. Media planners have access to up-to-date information about each advertising medium. Through the election of the right media a good media department can save large advertisers money as well as give credibility.

Lowe Lintas Print Ad


An extensive campaign, created by Lowe Lintas, which

includes print, outdoor, radio and viral. On January 29, Hindustan Times is asking the residents of Mumbai to do what for some could be the unthinkable: switch off the TV.

Case Study
Corruption Awaken Challenge:

will Tata Tea be able to command a premium through an emotional mother brand positioning expressed as Jaago Re or will it have to justify the price hike! Solution: Decided to stick to our emotionally resonating positioning of While other teas just wake you up Tata Tea awakens you!

Agency Compensation
The revenue of advertising agency is derived from

commission and fees. It also depends on how big the campaign is going to be: Pan India, State wise or just 10 metros. For Eg: Kissan ad was done at Pan India level. They had 35 mini metros.

How does Lintas pitch itself to a new client?


Lintas has a list of credentials of their work. But normally they take into consideration the work

of last 5 years. By putting up their work banners.

Client Agency Relationship


Lowe Worldwide has over 80 offices in 73 countries

and a client roster that includes Unilever, Johnson & Johnson, Nestle, Ericsson, Sharp, Saab and many more. Over the years, the agency has helped build some of Indias most successful brands: - ICICI Prudential Indias largest private life insurance company. Johnsons baby Indias leader in baby care products. Lifebuoy Indias largest selling bathing soap. Titan Indias largest watch brand. Maruti Udyog Ltd. Indias largest car manufacturer.

THANK YOU

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