Nokia is known today as the largest manufacturer of mobile phones, having about 40 percent of the world market share

in the second quarter of 2008. This company is even the reason why Finland is a prosperous country in which it is accounted for about 30 percent of the nation's market capitalization. But Nokia had a really humble beginning-it all started in 1865. Nokia's Humble Beginning In 1895, Fredrik Idestam established a wood-pulp mill, which is now known as the Nokia Corporation. It was first based in the south western Finland town called Tampere but was later relocated to Nokia town so that the company can use the Nokianvirta river. This river is believed to have better hydropower production. The river is where the company's name, Nokia, originated. Meanwhile, at the beginning of the 20th century, Finnish Rubber Works began establishing its factories. This company acquired the Nokia Wood Mills and also acquired a company producing telegraph and telephone cables, the Finish Cable Works. The merging of these three companies in 1967 led to the creation of the Nokia Corporation. The new company tried producing many products like papers, bicycle, car tires, personal computers, footwear, communication cables, electricity generation machineries, televisions, aluminium, capacitors, and a lot more. Shift to Mobile Communication Tools Nokia started producing military as well as commercial mobile radio communications technology in the 1960s. It was in 1964 when the company started to create VHF-radio with Salora Oy. The two companies started to develop mobile phones for the NMT network standard. In 1982, they introduced their first car phone called the Mobira Senator, which weighted 9.8 kg.

In 1984, the merging with Salora Oy made the company to create its telecommunication branch named Nokia-Mobira Oy. In the same year, the company also launched the Mobira Talkman, the world's first transportable phone. Nokia introduced one of the world's first handheld phones in 1987 and this was called Mobira Cityman 900. During those days, the Cityman is one of the most light-weight phones having only about 800 g. But its tag price is approximately 4,500 Euros. Although that was very expensive, Cityman was still considered a success. The GSM Involvement In 1988, Nokia Mobile Phone emerged from the Nokia Mobira Oy. After three years, the first Global Systems for Mobile Communications or GSM phone was introduced.

In 1992, the company decided to focus more on the telecommunications business. In the same year, Nokia launched its first GSM handset, which is the Nokia 1011. It was in 1994 that the Nokia tune was launched. It was the Nokia 2100 that featured this famous classic phone tune. The success of Nokia continued until the world's first satellite call was made in 1994 using a Nokia mobile phone. And in 1997, Nokia introduced a classic game highly associated with the company-Snake. Finally, in 1998, Nokia have dominated the brand league tables by selling more then 40m cell phones worldwide and became the global number one cell phone manufacturer company. After a year, the company moved to further innovation with its launching of the first WAP handset in the world, the Nokia 7110.

Now days, Hi-tech mobile products such as cell phones and laptops are marketed as fashion accessories. Nokia always has capitalized on the power of lifestyle association to sell goods in a highly competitive market. And for that now 75% people all over the world using Nokia cell phones. Like: Jill is a banker 40-50 years old and ideal customer for the Nokia 8850 phone. Nokia 8850 made of real metal called as timeless classic .She didnt just choose it for its abilities; she uses it as a life style. When Nokia 8850 first release its price was 250euro. After that it takes good response from market, for that Nokia release 8850 gold series.

From the beginning Nokia represent the word Connecting people. And they represent it perfectly because after lunching Nokia mobile phone did not struggle to success for their product quality and brand. That mean, it can be said that Nokia Company understand the customer mind. For that they can bring new styles like; Nokia 8810. It looks like a fine watch or fountain pen and the IBM ThinkPad is designer work wear.

In 1998 Nokia sold more then 40m phones world wide and became number one or may be the leading company Mobile phone manufacturer company. After that they dont have to look back. Nokia has never been afraid to branch out into new areas. In the mobile phone market there are so many competitor has for Nokia. For example: Samsung, Motorola, Sony-Ericsson, I-phone and Apple. Actually Nokia is the market leader and market challenger Samsung, Market follower Sony-Ericsson and the rest of the mobile manufacturer company, Except Apple they manufacturer cell phone for certain level of people or they only targeted for rich people. Same time Nokia cover all level. Nokias connected lifestyle Nokia presenting Life style from the very beginning. In every spare of our life we take advantage or make use of this Life Style. Nokia give us opportunity of; Using Internet, E-mail, Browsing facilities, Recorder, Video, Calculator, Calendar and Computer facilities. Also give Gaming chance in cell phone like NGage(Gaming set). Nokia market captor rat more then 70%. Nokia offering us models and damnation of cell phone. Nokia provide great customer value through out the world. Nokias customer are facing less trouble then any other cell phone company, because of Nokia really taking care of their customer so well. Nokia created more customer value because of their cell phones battery durability. Their technology is greater then any other cell phone companies with handsome price. For example Apple and Nokia almost provide same facilities but their prices are so different because Apple always targeted rich customers. Same time Nokia is offering music, camera, Internet, E-mail facilities and every type of service in one cell phone with pleasure price. Most of the thing Nokia opening their showroom through out the world and creating more customers day by day.