Presented by

Jithin Ignatius
Divya Ann Thomas
Revathy
Suja
Rintu Raju

chool Of Communication & Management Studies –SCMS Coch

 The Case
• Supply Chain Event Management
(SCEM) Application
• Viewlocity’s “TradeSync”
Software
• For optimized Performance
• Reverse Logistics
• Integrating with Supply Chain
Partners
 About Dell Inc

• Worlds No:1 Computer Systems Company

• Manufactures –Desktops, Laptops,
Workstations, Servers & Data Storage
solutions
• Head Quarters – Round Rock ,Texas
• Ranks No:36 in fortune 500 Companies
• Ranks No: 4 in Fortunes most admired lists of
companies
 An Edge Over Others
• Customer Focus
• Innovative business model
• Technology innovation
• Product innovation
• Supply chain management
• Direct Selling
• Pioneers In Adding e-commerce Capability
• Launched www.dell.com in1994
• Recorded $ 1 million in online sales
• Half Of the revenue is from Online Sales
 Direct Supply Chain Model
• Receiving orders directly from customers
• Manufacturing to the customer’s requirements
• Delivering it within days
• Dell also implemented just-in-time (JIT)
inventory-management successfully.
• Dell’s JIT practices were based on the “pull”
system
• Advantages
• Price for performance
• Customization
• Latest Technology
• Service & Support
 Implementation

• Dell manufacturers 50000

computers Per Day
• Maintains inventory worth 4 days
• Implemented DSi2 for
maintaining The supply Chain
• Changed the Trend from
make-to-stock to make-to-order
Pattern
 Order

Legacy order
Management System

Production
Planning & Scheduling

Logistics Logistics
Suppliers
Center Provider

Hubs

Dell’s Production
House
• Service Parts Management
• Servigistics

• Reverse logistics
• Network repair Logistics
• Repair cycle time dropped from

43days 24 days 17 days

 ‘Direct Repair Service
Handling
In voice

Receip t Pa rt s
OEM

ts
e d P ar
r n
i p retu
Sh

Service O rder
Contract Servicing
Service Customers
Sh
ip m
en
tO l i very s t
rde ts De ue
Warehouse r Par Re
q
Se 3PL e
rv c
ic e r vi
S e
Me Re
ss qu a ir
ag es p
e t
CSR Re
 Disadvantages
• High Cost Involved- $350 million
• Time Lag – 60 Days
• Decrease in Customer Focus
• Need for Maintaining Stock in Ware
House
 Repair Services Handled by
OEM Suppliers
In voic e
Par ts
Receipt OEM

e r
Ord
c e
vi 3PL
S er Parts
Delivery

Customers

ci ng s t
r vi ue
Warehouse Contract Se q
Re
Se Service c e
rv vi
ic e e r
Me Re S
ss qu a ir
ag es p
e t
CSR Re
 Scenario After SCEM
Deployment
In voic e
Receip t Par ts
OEM

r
de

3PL
Or
e
ic

Pa
rv

rts
Se

De
li
Contract

ve
ry
Service Ser
v ic
in g

CSR Repair S ervice R equest Customers

 Advantages
• Provides Visibility
• Smooth Execution of Process
• Reduction In Cost
• Ensuring Customer Support
 Thank You
For Your Patient
Listening!!