Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.

) Committee Meeting Minutes of April 25, 2013 11:00 a.m. CBD Conference Room - 388 19th Street Present: Sara May, Michelle Lane, CJ Hirschfield, Maeven McGovern, Lucinda Alipio, Laurie Cooperman-Rosen (by phone)

Excused Absence: Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, Tori Decker/Office and Operations Manager, Fiona Simms/Administrative Assistant

Discussions held and decisions made by the DISI Committee

Subject
Introductions Public comment and announcements

Discussion
Introductions were made and the meeting was called to order. CJ Hirschfield informed the committee that the Annual Head Start Day at Fairyland was held on Friday, April 19 with 2400 people in attendance. The Fairyland adult only annual fundraiser, complete with an Oz theme, will be held on June 6th. Costumes are encouraged! She also announced a partnership with BART to install Fairyland billboards and marketing at the 19th Street station. Steve informed the group that he and Andrew would be attending the Airport Area Business Association retail Forum at the Lake Chalet on May 8th and that staff would be attending the Visit Oakland Stakeholder Summit on May 9th. Sara May explained to the group that the Jack London Improvement District was in the last week of its petition phase and that they were making a final push to outreach to property owners to secure the required 30%, and requested assistance. The Annual Breakfast meeting will be held on June 13th!

Action?
No action taken.

388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org info@lakemerritt-uptown.org www.lakemerritt-uptown.org

Approval of the minutes of March 28, 2013 Meeting Public Relations RFP response review and recommendation to the boards

Approval of the minutes was tabled until the May 23rd meeting as no one in attendance was at the previous meeting. Three responses to our PR RFP were received and distributed for consideration by the committee-Gallen Neilly, Rethink Multimedia and Glass House Communications. While members of the committee and staff were impressed with the proposal from Rethink, they lacked industry specific experience. The consensus of the group was to continue contracting with Gallen Neilly for the remainder of 2013. It was proposed that at some point the districts may consider dividing the PR contract between two vendors-one to handle ORG specific issues and one to work more directly with DISI on social media marketing with a more Oakland-centric approach. Tori presented the graphic identity program, as proposed by Aspire Visual Communications, to the group. The concept played off of the current newsletter masthead that combines Uptown and Downtown in one cohesive brand. The proposal included redesign of district letterhead, banners, presentation folders and business cards. The program includes an updated color palette and suggested font styles. The identity program was well received by the group and would be taken to the board for review in May. Renee Rivera with EBBC presented a proposal for funding of the June 9, 2013 WOBO sponsored Oaklavia event at Lake Merritt. They requested a total of $3,000, $1500 from each district. It was determined the event route would only touch the LMUDA boundaries, so DOA could not fund it. In lieu of financial sponsorship from DOA, in kind services, such as ambassador support and the creation of signage alerting participants to open businesses in the area, would be provided.

No action taken.

Sara moved and CJ seconded the motion to recommend the selection of Gallen Neilly as the district PR consultant through December 31, 2013. The motion was approved unanimously.

District Identity Program review

No action taken.

Funding request from WOBO for Oaklavia

CJ moved and Lucinda seconded the motion to authorize a $1,500 sponsorship from LMUDA for Oaklavia, contingent upon the receipt of a final route map and clarification of marketing opportunities for the district. In kind services were also offered from DOA on the day of the event. The motion was approved unanimously.

Other Next Meeting Adjournment

May 23, 2013 Meeting adjourned at 12:34pm

Minutes taken by: Fiona Simms, Administrative Assistant