Joint DISI Committee Meeting Agenda July 28th, 2011 11:00 a.m.

. 388 19th Street CBD Conference Room

Standing Committee Members: Andrea Kirkpatrick (Co-Chair), Carmen Santisteban (Co-Chair), Chris Curtis, Laurie Cooperman-Rosen, Beverly Rivas, Ke Norman

AGENDA 1. 2. 3. Welcome and Introductions-Andrea and Carmen Approval of Minutes, June 23rd, 2011 Brief Update on current DISI Projects -E-blast -Great Wall of Oakland -Gallen & Neilly PR-newsletter -Billboards -Banners -Retail Attraction Video-Youth Radio Budget Review-reallocation of funds for Jonathan Bair proposal (see below) and supplement of Non-CBD event line item. Action Item Action Item

4.

5.

Website Task Force-schedule meeting/proposal from Jonathan Bair Action Item Staff requests and amount not to exceed $2K to purchase LED lights and extension cords for window displays Action Item Sponsorship Presentations: -11:30 am Wonderarium (Yvette Molina & Sarah Filley) -11:45 am BayVAN

6.

7.

Action Item Action Item

388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org info@lakemerritt-uptown.org www.lakemerritt-uptown.org

-12:00 pm Art Break Day 8. Other Next meeting: August 25th, 2011-11 a.m.

Action Item

BROWN ACT: Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts Agendas at 388 19th Street, Oakland CA 94612. Action may not be taken on items not posted on the agenda. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify Steve Snider at 510 238-1122 at least 48 hours prior to the meeting.

Downtown Oakland Association/Lake Merritt-Uptown District Association Joint (D.I.S.I.) District Identity and Streetscape Improvement Committee June 23rd, 2011- 11:00 a.m. CBD Conference Room-388 19th Street

Present: Andrea Kirkpatrick, Carmen Santisteban, Laurie Cooperman-Rosen, Chris Curtis, Ke Norman, CJ Hirschfield, Neeta Puthanveetil Staff: Steve Snider, Andrew Jones, Victoria Decker PR Consultant: Nancy Amaral, Amanda Milner Guests: Jabari Gray and Jenny Bolario of Youth Radio Minutes The following items were discussed and recommendations or actions are made to the Board as follows:

Subject
Welcome and Introductions Approval of Minutes, May 26th, 2011

Discussion
Carmen Santisteban welcomed everyone to the meeting and Introductions were made. The minutes of the May 26th DISI meeting were presented for review.

Action?

Ke moved and Laurie seconded the motion to approve the minutes of the May 26th meeting as presented. The motion was approved unanimously. Chris moved and Andrea seconded the motion to proceed with the side street banner design utilizing Justins concept and incorporating the brought to you by and the district logos. The motion was approved unanimously.

Banner Designsside street banner program

Andrew distributed copies of an email sent to Carmen and Andrea on May 27th regarding the latest banner designs and explained the tie in to Justin Kanalakis Who Made Oakland project. He also passed around mock ups of designs for the side street banners and explained that he would be incorporating the phrase brought to you by into the banners per Samees recommendation. To recap, Samee explained at the last DISI meeting that if we market the Who Made Oakland project through the banners, it could meet the city standard. A banner that promotes the Who Made Oakland project brought to you by the districts, with the district logos could be allowed. There was a motion to proceed with the banner design utilizing Justins concept and

Annual Breakfast Meeting recap

E-blast

incorporating the brought to you by and the district logos. Andrew explained to the committee that he has been in communication with Sara Somers, a volunteer with the Mayors office regarding the installation of As banners on CBD controlled light poles on Franklin and possibly on Grand Ave. Sara connected Andrew and Steve with Mike Crowley, President of the As, to discuss potential collaboration and/or CBD sponsorship in exchange for light pole access. The committee was in full support of Andrew and Steve pursuing relationship with Mr. Crowley and the As and the installation of As banners within the district. Andrew also explained that he will be in conversation with Samee in regards to taking down our banners along Broadway and installing hanging plants in their place. Most feedback about the Annual Breakfast meeting was favorable. Steve explained that we had at least double the attendance of last year, likely due to the appearance of Mayor Quan. We have produced a great video of the presentation with a focus on the Mayor that is posted to both websites. Steve expressed his opinion that next year the focus should be more on the awards presentation. It was recommended that next year we have multiple tables of food and/or we have passed food with servers. Staff responded that we had enough food for those that RSVPd and then some, but many people showed up that had not responded to the invite and helped themselves to generous portions. Staff explained that in their eyes it was better to have run out of food over an hour in to the event than to have had leftovers. Copies of the latest e-blast to be distributed on June 27th were passed around to the committee for review. Steve explained that the e-blast concept is to promote what is coming up in the next month and to promote new businesses. It links to our website to draw readers to the website and it is helping us to develop the website. Administrative Assistant Fiona Simms has taken a very capable lead on this project. Contributors to the July edition include Tori Decker, Steve Snider, Nancy Amaral and Dane Hooks of Grubb & Ellis.

No action taken

No action taken

Retail Attraction Strategy-Drew Lisac Meeting and Youth Radio video on success stories

Great Wall of Oakland

Gallen Neilly PRnewsletter

Steve reminded the group that he had met recently with Drew Lisac and Mayor Quan to discuss strategies to abate blight and fill vacancies along Broadway. Steve went on to explain that the pop-up gallery/window display project has really taken off and has resulted in the leasing of Laurie Cooperman Rosens space at 2131 Broadway. Drew Lisac has taken an active role in helping CBD staff to identify storefronts to activate and how to strategize with the city to make forward progress in regards to ground floor retail attraction. Steve has met with Drew, Walter Cohen, Gregory Hunter and Brian Kendall of CEDA to address issues of blight and absentee landlords. Steve raised the possibility of the DISI committee purchasing LED lights to use in the pop-up galleries and window displays. Steve explained that we are exploring a video project with Youth Radio to create as video that highlights the retail attraction program. Chris distributed a copy of Project Bandaloops schedule to the committee. He announced that they will be practicing on the Wall July 5th-9th and for multiple weeks in August. Chris also explained that Project Bandaloops efforts to finalize a planned performance at the SF Mint had proven unsuccessful and they approached Chris about using the Great Wall instead. The proposed dates for the event are September 15th -17th. They will be pursuing street closure and expecting upwards of 4000 people. They will be heavily marketing the event and have a whos who list of fiscal sponsors. Project Bandaloop is also checking the building out for a more permanent installation of their apparatus so they dont have to rig it up each time. Nancy distributed copies of the latest newsletter and the Gallen summary report of recent media activity for committee review. Inquiries were made of staff in regards to who receives the newsletter. I t was explained that only a small number were produced in the initial run for distribution at the Annual Breakfast Meeting and to have available for people who stop by the office. A digital copy is also available on both websites. Andrea indicated that the newsletter is the perfect thing for the reception areas of district office buildings. She recommended mailing a copy or two to all stakeholders. Steve explained that we are happy to mail them but

No action taken

No action taken

Staff to evaluate newsletter budget and place order for additional copies.

July Sponsorship Update

Formation of Website Task Force-john Dolby, Laurie CoopermanRosen, Neeta Puthanveetil, Joe Gallardo and Ke Norman Meeting schedule for the remainder of the year

that staff needs to take a closer look at the budget. Staff to send out an email to all stakeholders with a link to the newsletter and ask people if they desire hard copies and if so it can be mailed it to them. It was suggested that we get a digital copy in the hands of real estate brokers (John Dolby). To date, the only sponsorship presentation scheduled is a return of the Wonderarium creators. Steve indicated that he had several others that had expressed interest, but not yet submitted their requests. It was decided that Samee Roberts did not need to formally present to the committee for Art & Soul sponsorship. A motion to re-form of the website task force was made. The committee would include John Dolby, Laurie Cooperman Rosen, Neeta Puthanveetil, Joe Gallardo and Ke Norman. The focus of the task force will be the inclusion of leasing information within the districts on the websites.

No action taken

Chris moved and Andrea seconded the motion to forma Website Task Force. The motion was approved unanimously.

The next two meetings of the year were confirmed as July 28th and August 25th. The next two meetings will be identified at the August 25th meeting.

Other

Meeting Adjournment

Steve explained that he had been approached by CBS Outdoor regarding the use of some of their smaller billboards for district marketing at a much reduced rate. They are willing to offer the billboards at a rate of $60/each for printing and installation. Andrea asked Steve to identify projects to promote and ideal billboard locations. There was a motion to authorize staff to explore this project with a $600 not to exceed amount for the installation of 10 billboards. The ads are subject to replacement. A motion was made to adjourn the meeting at 12:28 p.m.

Neeta moved and Chris seconded the motion to approve the next two meeting dates. The motion was approved unanimously. Staff to set up a budget meeting with committee chairs in the next few weeks. Chris moved and Andrea seconded the motion to explore the installation of ten billboards for an amount not to exceed $600.00.

Carmen moved and Neeta seconded the motion to adjourn the meeting at 12:28 p.m.

Next Meetings: July 28rd, 2011-11:00 a.m. and August 25th-11:00 a.m. in the CBD Conference Room at 388 19th Street Minutes taken by Victoria Decker, staff.