Downtown Oakland Association/Lake Merritt-Uptown District Association Joint (D.I.S.I.

) District Identity and Streetscape Improvement Committee

December 15th, 2011 10:00 a.m. 388 19th Street CBD Conference Room
Present: Andrea Kirkpatrick, Laurie Cooperman-Rosen, Chris Curtis Staff: Andrew Jones, Victoria Decker PR Consultant: Nancy Amaral

Guests: David Tolioupov of Local On Minutes The following items were discussed and recommendations or actions are made to the Board as follows:

Subject
Welcome and Introductions Approval of Minutes, September 22, 2011

Discussion
Tori and Andrea welcomed the committee. There was no discussion. The minutes of the September 22, 2011 meeting were approved.

Action?

Chris moved and Andrea seconded the motion to approve the minutes from September 22nd. The motion was approved unanimously. No action taken

Website Task Force/ Local On Progress

David showed the website to the committee, and noted a few important items. They have uploaded all of the documents (minutes, agendas, and governing documents) and showed where they are located on the website. When documents are uploaded to the website, they are automatically uploaded the Scribd, which allows visitors the option to view the document without downloading it. There is now only one website, which contains the content from both the former Downtown and Uptown websites. They decided to

388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org info@lakemerritt-uptown.org www.lakemerritt-uptown.org

Gallen.Neilly Report

combine them because it is simpler. It also allows us to use Facebook and Twitter with one account. Chris noted that the Lake Merritt logo is not on the new website, and Tori noted that the color palette is Downtown specific. The Lake Merritt/Uptown URL will now redirect to the new website, the both URLs will go to this new combined website. Andrea requested that Uptown be changed to Lake Merritt/Uptown. David said that the website could be altered so that when a visitor clicks Lake Merritt/Uptown the banner at the top changes. The committee suggested that perhaps we create a combined URL, and have an option of Downtown and Uptown. David said that is not user-friendly and may discourage visits. The committee stressed that the website needs to represent both districts more equally. Several suggestions were made to this end, and there was much discussion about minor changes to the website. The committee agreed that otherwise, the overall look and feel of the website is good. The general consensus of the committee was that there should be two websites. David moved on to discuss the implementation of the merchant centered newsfeed created by LocalOn with the East Bay Express. This includes information from many merchants and agencies throughout Oakland. There was much discussion about an open leasing database and how it would work. Nancy outlined Gallen Neillys plan for the Martin Luther King event. Tori and Nancy presented the newsletter.

No action taken

MLK Day event sponsorship

InOak

Andrew summarized the event for the committee, and outlined the benefits of our sponsoring the event. Andrew also noted that the budget situation has tightened. Chris suggested that we give them a smaller amount than was requested. The committee agreed. Andrew noted that we have also agreed to help promote the event and will be providing security and maintenance services. We had a series of successful events and a luncheon earlier this week. We recently invoiced Comcast for $6,000.00. They have already paid $4,000.00 this year, and we are currently in discussions with them about

No action taken

No action taken

continued sponsorship for next year.

Budget Review

Sponsorship Guidelines Meeting schedule for 2012

Andrew explained that there are three budget options for each district. Option A. includes cuts to every line item. Option B moves landscaping (streetscape improvement) funding from SOBO to DISI. Option C. includes cuts with an increase in consulting funding. The largest decision is whether or not to take on landscaping. There is also the option of adjusting our event sponsorship. There was concern expressed about taking over landscaping, and how it might take DISI off of its current track. The consensus was that the committee is willing to take on landscaping funding responsibilities. Tori and Drew will tighten up the budget projections and send out to the committee. No discussion of this agenda item took place. Tori will be sending out Outlook invitations for the whole year. Laurie noted that she has conflicts with meetings that occur after the 25th of each month which includes three meetings. Tori noted that according to the management plan, committee meetings must occur on a regular basis. Laurie noted that she would be able to call-in at least for a short time for those meetings. There were no suggestions for the next Spotlight. There was some discussion about the EBlast not getting to some individuals and getting sent to spam. Nancy volunteered to reach out to Constant Contact to discuss this issue. The meeting was adjourned at 11:23.

No action taken

No action taken No action taken

Proposed additions to CBD Spotlight

No action taken

Adjournment

No action taken

Minutes taken by Fiona Simms, staff.