Question #1

I. Describe the exchange process taking place between the Los Angeles
Rescue Mission and a donor.
II. What is the mission offering as a product to a potential donor?
III. What price is the potential donor being asked to pay?

Answer:

I. The was a clear exchange process taking place between donor and
Los Angeles Rescue mission because both parties are fulfilling the
major points necessary for exchange process, as we see in case
application that there are two parties and both parties and both have
some value for each other. As Rescue mission offering donors to help
poor and home less people who have no food and shelter. On the other
hand donors are free to accept or reject tnhe offering of rescue
Mission and both parties are desirable for deal because donors also
want to help poor homeless people who need food and shelter

II. Mission’s offering to donors as a product is the services and products

(food & Shelter) that will provide by the Rescue Mission in order to
fulfill needs of the poor homeless people who need food and shelter,
and Rescue Mission will perform and provide products and services
on the behalf of donor.

III. Potential donors were ask to pay there satisfactory price and what
they can easily pay to help the poor homeless people who need food
and shelter ,or we can also say that what price could satisfy donor’s
want to pay in order to gain internal Satisfaction through this
mission.

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 Question#2

What types of utility have bee created through the Los Angeles Rescue
Mission’s marketing efforts?

Answer:
Through marketing efforts of Rescue Mission the following utilities were
created which are described in the following points.

 Information Utility:
It create information utility because through Marketing adds in the News
papers ; it inform people (donors) that they can satisfy their want of
helping poor homeless people who need food and shelter.

 Time Utility:
It create timeliness for those people through monthly appeals because
each moth there is a segment of people who save some part of income for
charity purpose to satisfy their want to give others.

 Image Utility:
It also create image utility because their marketing consist of emotional
appeal that ‘helping the needy’. And their was local and social standing
approach was also there to target donors in order to satisfy the want of
donor to help needy people.

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