Frito lays

The project purports to decipher the satisfaction level as well as the preferences of consumers pertaining to the various flavors of Lays a new range of savory snacks launched by C. We aim to analyse the success, marketability and future growth prospects of L !". #asically we intend to find out the most popular flavor of L !" in the market from our sample. "nacks as such are a very minor part of the food processing industry because snacks sample. "nacks as such are sector is largely unorgani$ed. %ere we will also look into the market &or this a survey was conducted in "agar, "agar where respondents were asked to fill a 'uestionnaire. The data was collected and analy$ed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.

OBJECTIVES OF THE STUDY

(. To study the snacks industry as a part of food processing industry. ). To study the company profile of &*+T,-L !" Ltd the makers of L !" .. To study the trends in snacks industry. /. To analyse and interpret the results of sample collected. 0. To determine the future course of action by &rito lays 1. To find conclusions to our project.

INDIAN SNACKS INDUSTRY

"nacks are a part of Consumer Convenience2 3ackaged &oods segment. "nack is described as a "mall quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready4to4eat mi5es, chips, namkeen and other light processed foods ccording to the ministry of food processing, the snack food industry is worth *s (66 billion in value and over /,66,666 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorgani$ed sector ccording to an peda survey almost (,666 snack items and .66 types of savories are sold across India. The branded snacks are sold at least 25% higher than the unbranded products Savory snacks have been a part of Indian food habit since almost ages. Though there is no particular time for snacks normally they are consumed at teatime. The variety is almost mind!boggling with specialties from all regions which have gained national acceptance industry. he been growing around "#% for the last three years while the branded segment is growing around )07 per annum to stand at *s 0,6664*s 0,066 crore, due to various reasons like 8ultiple5 culture, snacking at home while watching T9, pubs and bars :where they are served free;. C <ielsen=s retail audit shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias towards indigenous snacks and good value4for4money perception. ,f course the branded segment is much smaller at *s ),)66 crore, which is what makes it so attractive to food Companies that are looking at bigger shares and in the branded snacks market, to get down to basics, &rito Lay commands a share of /07, followed by %aldirams at )>7 and +TC at (17. The

lay's Haldiram ITC Others

rest is divided between a handful of new entrants, wannabes and many regional players ,f the wide range of snacks available, potato chips constitute a si$eable segment of the +ndian snack food industry, according to +ndia +nfo line. The potato chip market is generally an unorgani$ed industry. <early all potato chip snack products are manufactured and sold locally. There is also no uniform standard for packaging, as there is in ?urope, the @nited "tates and other more developed regions. 8any snack foods are sold loose or packaged in poly4pouches, which may only be folded, or in some cases,

stapled closed. s the +ndian economy continues to grow, and production standards improve, many snack food companies are making significant investments into plant e'uipment and packaging machinery. 3epsi &oods Ltd., now known as &rito4Lay +ndia Ltd., produces +ndia=s largest snack food 8anufacturers brands, including *uffles, %ostess, Cheetos and @ncle Chips. &rito Lay=s story is an e5ample of how merican recipes were adjusted to satisfy local tastes. 3rocter A Bamble=s 3ringles brand of potato crisp was launched in "agar in (CCC. 3ringles is also a baked potato crisp, unlike many other potato based +ndian snack foods that are fried. 3AB currently imports the 3ringles product and therefore the product has been priced at a premium and is marketed to a micro4niche

HISTORY
Lay=s is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in (C.D. Lay=s chips are marketed as a division of &rito4Lay, a company owned by 3epsiCo +nc. since (C10. ,ther brands in the &rito4Lay group include &ritos, Eoritos, *uffles, Cheetos and *old Bold pret$els. Contents +n (C.) salesman %erman W. Lay opened a snack food operation in <ashville, Tennessee and, in (C.D, he purchased the tlanta, Beorgia potato chip manufacturer F#arrett &ood Company,F renaming it F%.W. Lay A Company.F Lay criss4crossed the "outhern @nited "tates selling the product from the trunk of his car. +n (C/), Lay introduced the first continuous potato processor, resulting in the first large4scale production of the product. The business shortened its name to Fthe Lay=s CompanyF in (C// and became the first "nack food manufacturer to purchase television commercials, with #ert Lahr as a celebrity spokesman. %is signature line, Fso crisp you can hear the freshness,F became the chips= first slogan along with Fde4Lay4siousGF s the popular commercials aired during the (C06s, Lay=s went national in its marketing and was soon supplying product throughout the @nited "tates. +n (C1(, the &rito Company founded by ?lmer Eoolin and Lay=s merged to form &rito4 Lay +nc., a snack food giant with combined sales of over H()> million annually, the largest of any manufacturer. "hortly thereafter, Lays introduced its best4known slogan Fbetcha you can=t eat just one.F "ales of the chips became international, with marketing assisted by a number of celebrity endorsers. +n (C10, &rito4Lay merged with the 3epsi Cola Company to form 3epsiCo, +nc. and a barbecue version of the chips appeared on grocery shelves. new formulation of chip was introduced in (CC( that was crisper and kept fresher longer. "hortly thereafter, the company introduced the FWavy LaysF products to grocer shelves. +n the mid to late (CC6s, Lay=s modified its barbecue chips formula and rebranded it as FI.C. 8asterpiece,F named after a popular sauce, and introduced a lower calorie baked version and a variety that was completely fat4free :Lay=s W,W chips containing the fat substitute olestra;. +n the )666s, kettle cooked brands appeared as did a processed version called Lay=s "ta5 that was intended to compete with 3ringles, and the company began introducing a variety of additional flavor variations. &rito4Lay products presently control 007 of the @nited "tates salty foods marketplace

Flavors
?5cept for barbecue4flavor potato chips, which were introduced no later than (C0D, up until the last )6 years, the only flavor of potato chips had been the conventional one. Eespite an e5plosion of new flavors, the unadorned original is still the selection of D(7 of consumers. +n the @nited "tates, Lay=s offers a number of flavor combinations, in addition to the classic chips. &lavored products in the traditional fried varieties include sour cream A ,nion, #arbecue, cheddar A sour cream, %idden 9alley *anch, salt A vinegar, salt A pepper, &lamin= %ot, dill pickle, Limon :Lime; and a thicker FEeli styleF chip. Canadian sellers have a number of varied flavors, with curry, ketchup, poutine, pi$$a, &ires Bravy, roast chicken, "mokey bacon, salsa, wasabi, spicy +ndian masala and sea salt and pepper brands available. The marketing success of these flavors in Canada sometimes leads to a limited time offering of a flavor to the south, with the dill pickle recently appearing in the @nited "tates after a successful run. +nterestingly the name =sour cream= has got Lay=s into a lot of confusion in some countries. +n +ndia for instance the name was changed to merican style cream and onion after consumers reported their discomfort with the idea of =sour= cream +n the baked products, there are classic, barbecue and sour cream A onion varieties. The kettle cooked version includes original, sea salt A vinegar, mes'uite barbecue and jalapeJo brands. Wavy Lay=s have original, hickory barbecue, ranch and u Bratin flavors while Lay=s "ta5 offers original, sour cream A onion, cheddar, barbecue, ranch, pi$$a and salt A vinegar. The newest variety, Lay=s <atural has thick cut barbecue and sea salt brands. The W,WG #rand was rebranded in )66/ as Lay=s light after the olestra formula was altered and the @.". &ood and Erug dministration allowed removal of warnings about various health conse'uences of the fat substitute.

,utside <orth merica, Lay=s in Breece and Cyprus are made and packed by Tasty &oods and Carina "nacks LTE, with 8editerranean flavors which include &eta cheese flavor, T$at$iki flavor, ,live and Tomato, ,regano, "ea "alt A #lack 3epper and various more. There are hundreds of sub4variations of the 8editerranean line and the company performs

Constant e5perimentations to create new flavors and adjust them to each country=s liking. +n some countries such as rgentina variations of the 8editerranean tastes e5ist include ,live ,il and 3armesan Cheese, ,live ,il and Tomato, ,live ,il and #asil, Breek T$at$iki Cheese with onions, Lasagna, #eef Capriccio with 3armeggiano and "moked 8anchego Cheese. +n #elgium there is a version of Cucumber and Boats Cheese. &inally in Chile there is a version of Lemon and Cilantro :Coriander; and "our Cream and ,nions. +n ustralia, a cilantro version e5ists while a hot A sweet chili, sweet corn and cotija cheese brand can be found in "outh merica. nother flavor sold primarily in southern sia is called F8agic 8asala.F This flavor is very popular in +ndia, 3akistan, and #angladesh. &lavors featured in Thailand include <ori "eaweed, #asil, "'uid, "picy Chili "'uid, "eafood and 8ayonnaise, and "picy "eafood. There are a number of uni'ue products in the @nited Iingdom sold under the Walkers label, including prawn cocktail, beef A onion, Breek kebab and 8armite yeast e5tract. @nder the "mith=s label in ustralia, uni'ue flavors include Breek &eta A %erb and +talian Tomato A #asil. *ussia has FLay=s 8 KF chips :Chicken, "our cream A ,nion, "our cream A Cheese, and %am A cheese flavors; and some international FLay=sF flavors plus *ussian FLay=sF flavor 4 8ushrooms A "our cream, Crab and *ed caviar. +n 3oland the chips flavors areL Breen ,nion, 8ushrooms A "our Cream, Chicken, ,riginal, 3aprika, %ot pepper, ,riginal, Ietchup, &orage, new potatoes with basil. lso there is Lays ppetite which is also part of lays and has the following flavors Iebab, 3epper and Cheese, ,nion and Cheese. +n parts of "outh merica :notably rgentina and @ruguay;, Lay=s flavored products are sold with the FLay=s 8editerraneanF label, and include such flavors as ham, tomato and basil, tomato 3armesan, and oregano. 3eru has FLay=s "abores 3eruanosF :Lay=s 3eruvian &lavors;, with flavors like 'ueso andino : ndean cheese;M also recently was released Lay=s Eips, that includes a F3eruvian Criollo ChiliF sauce sachet. +n @kraine there is crab, bacon, cheddar, and sour cream and green onion +n Thailand there is Classic, "our Cream A ,nion, Cheese A ,nion, 8e5ican #ar4#4N, and nd Oapanese <ori "eaweed. &lavors also come and go usually with an international

theme, for e5ampleL &rench 8ayonnaise, #alsamic 9inegar and "alt :?ngland;, Barlic "oft "helled Crab :%ong Iong;, "oy "auce, "almon Teriyaki :Oapan;, Lobster, #acon A Cheese : merica;. lso traditional FThaiF flavors include Tom !um, Thai Chili 3aste, Thai "eafood Eip, Chili and Lime. 3opular flavors are often kept in circulation longer. There are currently () regular Lay=s flavors in Canada, though there are more, available only in certain parts of the country. The flavors available nationwide are the followingL Classic :yellow;, #ar#N :black;, "alt A 9inegar :teal;, Ietchup :dark red;, Wavy ,riginal :red;, Eill 3ickle :bright green;, "mokey #acon :brown;, "ea "alt A 3epper :silver;, "our Cream A ,nion :green;, *oast Chicken :light brown; and finally Lightly "alted :bright blue;. lso, in select Canadian markets :Toronto A 9ancouver; Lay=s has introduced international flavors such as F"picy CurryF and F"picy +ndian 8asalaF to appeal to a wider consumer group. Lays have entered the Berman market with some success in the last couple years. ll . key Lay=s brands are distributed with ) flavors for each brand. The following flavors are marketed in Bermany.

STUDY OF SELECTED RESEARCH PROBLE

STATE ENT OF RESEARCH PROBLE

+n the branded snacks market, to get down to basics, &rito Lay commands a share of /07, followed by %aldirams at )>7 and +TC at (17. The rest is divided between a handful of new entrants, wannabes and many regional players. ,ut of these +TCs #ingo is a new entrant in the market, which was launched in )66>. +TC has launched #ingo in a wide variety of flavours and formats, ranging from potato chips to finger snacks. #ecause of its different and catchy advertisements #ingo has created a bu$$ in the market. Therefore, our aim was to find out the most popular flavour of #ingo among all the offerings. We began our analysis by dividing people into those who like to eat snacks and those who dont. We based our study on the survey of people who like to eat snacks. This survey was conducted in "agar. To collect the data we designed a 'uestionnaire.

STATE ENT OF RESEARCH OBJECTIVES

The main objectives of our research were as follows To find out what percentage of population likes to eat snacks. To find out which flavor of #ingo is most preferred. To analy$e the reason for the popularity of the most preferred snack. To know the satisfaction level of people who eat #ingo. To find out how much people spend on snacks weekly. To find out the preferences of people for different brands.

RESEARCH DESI!N "

ETHODOLO!Y

*esearch design is the basic framework which provides guidelines for the rest of research process. +t specifies the methods for data collection and data analysis .+n this research project we have used the survey method of data collection, to be more specific 'uestionnaire method. We conducted a survey in "agar. ,ut of the universe of 066 our sample si$e is 06. *espondents in the sample si$e were asked to fill the 'uestionnaires to gather the data.

#UESTIONNAIRE
Na$%&&&&&&&&&&'' A(%&&&&&&&&&''&''' #)ali*i+atio, &&&&&&''''' !%,-%r&&&&&&&&&& #.'Do yo) /r%*%r +0i/s1 a' Y%s 2' No #3'40%, -o yo) /r%*%r s,a+5s ti$% i, a -ay 2' or,i,( +' Ev%,i,( #6' 70i+0 s,a+5s -o yo) /r%*%r1 a' Hal-ria$ 4a*%rs +' Lays +0i/s %' A,y ot0%r #8' 70i+0 *lavor -o yo) li5% $ost1 a' Plai, salt +' Ta,(y to$ato #9'O, 40i+0 /la+%s it (ot $a:i$)$ +o,s)$%r1 a' I, +oll%(%s' +' B)s sto/ #;' 70at +o$/%ls yo) to +o,s)$% it1 a' Bra,- ,a$% +' Varia,ts %' A,y ot0%r #<' Ho4 4o)l- yo) rat% as a /ro-)+t1 a' E:+%ll%,t +' Av%ra(% #=' 70at si>% yo) /r%*%r $ost1 a' Rs' 9 +' Rs' 3?

2' A*t%r,oo, -' Ni(0t

2' U,+l% C0i/s -' Bi,(o

2' A$%ri+a, *lavor -' C0at Str%%t

2' Rail4ay statio, -' P)2li+ /la+%s

2' #)ality -' Pri+%

2' !oo-' Poor

2' Rs' .?

#@' Ho4 o*t%, yo) +o,s)$% it1 a' V%ry o*t%, +' So$%ti$%s %' N%v%r #.?' 70o all i, yo)r *a$ily /r%*%r lays1 a' C0il-r%, +' !ra,-/ar%,ts

2' o*t%, -' Rar%ly

2' Par%,ts -' All

#..' Do yo) t0i,5 it a+A)ir% a (oo- ,a$% i, t0% $ar5%t1 a' Y%s 2' No +' Ca,Bt say #.3' 7o)l- yo) s)((%st ot0%r /%rso, to 2)y lays +0i/s1 a' Y%s 2' No +' +a,t say #.6' Ar% yo) satis*i%- 4it0 t0% ,)$2%r o* *lavors it 0as /rovi-%-1 a' Y%s 2' No #.8' Do yo) t0i,5 lays s0o)l- +o$% )/ 4it0 $or% *lavor1 a' y%s s/%+i*y 2' No #.9' 70at is yo)r so)r+% o* i,*or$atio, r%(ar-i,( t0% /)r+0as% o* it1 a' A-v%rtisi,( 2' Liv% -%$o,stratio, +' R%tail o)tl%ts -' Ho$% s0o//i,( #.;' Lays +o$%s i, a C),5 *oo-' Do yo) t0i,5 it is 0%alt0y to +o,s)$%1 a' Y%s 2' No Dat%&&&&'' Pla+%&&&&''

T0a,5 yo) *or *illi,( )/ t0is A)%stio,,air% a,- (ivi,( yo)r val)a2l% ti$% to )s'

ANALYSIS OF DATA
+n order to e5tract the meaningful information from the data collected an analysis of data is done using pie charts, bar graphs etc. The *irst o2C%+tiv% of the research project is concerned with finding out 40at P%r+%,ta(% o* /%o/l% li5%s to %at s,a+5s. The pie chart given below is clear on the percentage of people who like to eat snacks. ,ut of 06 respondents /C like to While ( dont.

Yes No

YES NO

@=D

3D

3ie chart shows that /C of our respondent like snacks while ( dont.

,ur s%+o,- o2C%+tiv% is concerned with finding out 40i+0 s,a+5s t0%y /r%*%rr%-'

Chips Biscuits Namkeen Bhujia Others

CHIPS BISCUITS NA KEEN BUJIA OTHERS

68D 33D .8D 33D =D

The pie chart shows the responses of the people. It is clear that chips dominate the market. The second spot is shared by $amkeens and third spot by %hu&ia .

The t0ir- o2C%+tiv% was to analyse the /r%*%r%,+% o* +0i/s 2y t0% /%o/l%. &ollowing pie chart shows their responses.

Yes No

'(S $+

)*% ",%

-rom the above pie chart we can see that people like the chips most i.e. they like to eat lays bingo uncle chips.

Fo)rt0 o2C%+tiv% was to find out how 40i+0 ti$% o* t0% -ay yo) /r%*%r t0% ost' &ollowing pie chart shows the time.

Morning A ternoon !"ening Night

.+/$I$0 1-T(/$++$ (2($I$0 $I03T

,*% "*% ,% "*%

This shows that chips are eaten by the respondent mainly at evening.

The *i*t0 o2C%+tiv% was to analy$e the reasons *or t0% /o/)larity o* t0% $ost /r%*%rr%+0i/s. &or this the respondents were asked various brands of chips. &ollowing pie chart shows their responses.

Haldriam #a ers $ncle Chips %ays chips Bingo

% LE+* 8 @<C?L C%+3" L !" #+<B,

17 (67 D)7 )7

+n the above pie chart we can see the popularity of lays.

Si:t0 o2C%+tiv% was to find out how 40i+0 *lavor o* lays +0i/s /%o/l% li5% t0% ost'

&lain salt American la"or Tangy tomato Chat 'treet

8?*+C < &L 9+,@* 3L +< " LT T <B! T,8 T, C% T "T*??T

(67 D7 167 ))7

This shows that more people like merican flavor of lays.

,ur s%v%,t0 o2C%+tiv% was to find out 40i+0 all /la+%s -o t0% /%o/l% +o,s)$% lays +0i/s $ost'

CO%%A(!' )AI%*AY 'TATION &$B%IC &%AC! B$' 'TO&

COLLA!ES RAIL7AY STATION PUBLIC PLACE BUS STOP

;3D .;D .?D .3D

&rom the above pie chart we can draw a conclusion that the respondent eats lays chips in collage

The %i(0t0 o2C%+tiv% was to find 40at +o$/%ls t0%$ to 2)y lays +0i/s.

Brand name +uality ,ariants &rice Any other

#* <E < 8? N@ L+T! 9 *+ <T" 3*+C? ,T%?*"

)/7 017 17 17 D7

This shows that the 'uality of lays chips is best as people buy lays chips because of its 'uality.

<inth o2C%+tiv% was to find out 0o4 /%o/l% rat% t0% lays +0i/s'

!-cellent (ood A"erage

(45(66($T 0++7 12(/10(

2,% 52% 22%

8ost of the people rate it as a good product.

The t%,t0 o2C%+tiv% was to analyse 40i+0 si>% o* lays +0i/s /%o/l% (%,%rally /r%*%r t0% $ost'

%arge Medium 'mall

61/0( .(7I8.

"#% 52%

"8 LL

.D7

8ost people like to consume medium si$e of lays chips.

,ur El%v%,t0 o2C%+tiv% is concerned with the so)r+%s o* i,*or$atio, r%(ar-i,( lays +0i/s'

Ad"ertising %i"e demonstration )etail outlets Home shopping

E9?*T+"+<B L+9? E?8,<"T* T+,< *?T +L ,@TL?T" %,8? "%,33+<B

1D7 /7 (/7 (/7

%ere advertisement is having lion share while live demonstration least share.

Bi2lio(ra/0y
REFERENCES: 1. PHILIP KOTLER, Principle of Marke in!" #. $.$. S%ar&a, Marke in! Re'earc%" (. C.R. Ko %ari, Re'earc% Me %o)olo!*"

+E,SITES:
(. ---.-ikipe)ia.co&

#. ---.la*.'.co&
.. ---.!oo!le.co& /. ---.'cri/).co&

CERTIFICATE
The Report entitled Customer Satisfaction of Lays Potato Chip prepared by Sameer Khan, under the guidance and supervision of Mr. Ankur Bhatt (Facu ty !F B.B.A. "eptt. !f #o$ e Co e%e, Sa%ar& for the partial fulfillment of the degree of Bache or of Business Administration is satisfactory in respect of :Comments By Examiner Supervisor Head of Deptt.

1. Contents and presentation of the su !e"t matter #. $an%ua%e &. Em odies the ori%ina' (or) of the "andidate. *. Su mission (ithin due date

Si%nature of Examiner Supervisor

Si%nature

of

Si%nature of H.+.D.

DEC$ARATI+, B- CA,DIDATE
I declare that the Report on Customer Satisfaction of Lays Potato Chips' is my own work, conduct under the supervision of Mr. Ankur Bhatt (Facu ty !F B.B.A. "eptt. !f #o$ e Co e%e, Sa%ar& Affiliated to Dr. Hari Singh Gour entral !niversity, Sagar ."o the #est of my knowledge the report does not contain any work which has #een su#mitted for the award of any degree, anywhere.

Si(,at)r% o* t0% St)-%,t

Sameer .han BBA *th Sem

ACK#!(L)"*)M)#+
I would like to pay my sincere thanks to Miss. Shaheen Khan ,ead of the BBA "ept., #o$ e Co e%e. Sa%ar for providing me

the opportunity of doing the project report. I would to express my deep sense of gratitude to Mr. Ankur Bhatt (Facu ty of BBA #!BL) C!LL)*) SA*A-& for his valuable guidance advises !ooperation " !onstant encouragement during the project preparation. #e is very supporting and without his help I would not have completed my project report successfully. I am very thankful to retailer and customer whom I had approached for collection of necessary data and who give their valuable time and comments which were the inputs for my survey.

$ate: Khan %lace:

Sameer BBA .th Sem.

/REFACE
The project report has an objective to get the BBA student familiar with real life business situation and gives an opportunity to the student of understand the theoretical concepts of marketing and finance in practical way. In todays world onsumer is the !ing" consumer test and preference go alone way in the actual sales of the product. #very research work has to deal with various people in concern organi$ation and each of them have their own opinion and thinking about various topics. The main aim of the %eport was to determine the
customer satisfaction of &ays 'otato hip.

tried

my

best

to

e(press

the

report

through

satisfactional representation) graphs) pie diagrams etc. and it helped me to enhance my knowledge I am e(tremely happy to place before our esteemed teachers.

S7OT ANALYSIS
STREN!THE Good Distribution System Best Quality Long lasting customer relationships Good after Sales service WEAKNESS: High Pricing Low Durability OPPORTUNITY: Better Schemes Mar eting !pportunities for MB"#s Possibility of increase in customers in open mar et$ THREATS %ompetition &conomics Policies$

LI

ITATION
'othing in this world is perfect$ &verything has its limit( so has this survey$ )he

main limitations encountered are* + ,t is sample survey and sample ta en randomly and has covered limited number of respondent$ ,t was hard to gather all information about pro-ect from ,nternet due to some technical problem$ )ime is short to carry out the survey is more detail as well as with more respondent$ Lay.s %hips product is more popular in number and same brand of %hips are popular in Sagar %ity$ )he respondent was unwilling towards the /uestionnaire$ Some time people ta e it as a fun and do not provide correct information$ 0espondents are unable to understand the /uestionnaire 1 also they are not able to e2press their view$ "t most of them do not understand &nglish language$ Supervision method is time consuming( irregular 1 e2pensive$

SU!!ESTIONS
%ompany should be more fle2ible regarding their mar eting strategies$ &ffective sales promotion policies 1 strategies are very important for the increase in the volume of sales 1 profit$ )he company should consider all the four p#s i$e$ product( price( promotion and place$ )hese features should be mainly focused and steps should be ta en to improve them$ )he /uality of the product is e/ually important( good /uality can force the company#s sale but low /uality can reduce it to minimum$ ,t is the basic tool to attract and retain our customers and ma e them to satisfied$ )he companies should also move according to the latest trends and should always be ready to introduced innovative features into their product$ )he company should implement latest technological developments into their products$

CONTENTS
AC.,+0$ED1E2E,T /REFACE DEC$ARATI+, B- THE CA,DIDATE CERTIFICATE S'NO' &. !#'%T(R ) I &.& /. !#'%T(R ) II /.& 7. !#'%T(R ) III 7.& 7./ 8. !#'%T(R ) I5 8.& 8./ 9. !#'%T(R ) 5 1I0IT'TI+* !+*!1,-I+* -,22(-TI+* " R(!+00'*$'TI+* $'T' '*'1.-I- " I*T(R%R(T'TI+* 6I*$I*2TOPIC I*TR+$,!TI+* #I-T+R. R(-('R!# 0(T#+$+1+2. +34(!TI5(- +6 R(-('R!# P' NO'

3I31I+2R'%#. :,(-TI+**'IR(

PRODUCT PROFILE

Wherever smiles happen and happiness is celebrated, youll find L !="P potato chips. &rom backyard ##Ns and birthday parties to /th of Ouly picnics, L !="P chips are there to share the moment. +ts no wonder these deliciously fresh4tasting and perfectly crispy potato chips have been mericas favorite snack for nearly >0 years.

&otato Chips
L L L L L L L L L L L L L L L L L L !="P #arbecue &lavored 3otato Chips !="P Cheddar A "our Cream &lavored 3otato Chips !="P Chile Limon &lavored 3otato Chips !="P Classic #LT &lavored 3otato Chips !="P Classic 3otato Chips !="P Eeli "tyle ,riginal 3otato Chips !="P Eill 3ickle &lavored 3otato Chips !="P &L 8+<= %,TP &lavored 3otato Chips !="P Barden Tomato A #asil &lavored 3otato Chips !="P %oney #arbecue &lavored 3otato Chips !="P Light ,riginal 3otato Chips !="P Lightly "alted 3otato Chips !="P Limon &lavored 3otato Chips !="P "alt A 9inegar &lavored 3otato Chips !="P "our Cream A ,nion &lavored 3otato Chips !="P "weet "outhern %eat #arbecue &lavored 3otato Chips !="P Tangy Carolina ##N &lavored 3otato Chips !="P T 3 T+,P Limon &lavored 3otato Chips

L # # # # L L L L L L L L L L L L L L L L L L L L L

!="P "+83L! < T@* LQ "ea "alt &lavored Thick Cut 3otato Chips I?EG L !="P #arbecue &lavored 3otato Crisps I?EG L !="P ,riginal 3otato Crisps I?EG L !="P "our Cream A ,nion &lavored 3otato Crisps I?EG L !="P "outhwestern *anch &lavored 3otato Crisps !="P Iettle Cooked Oalapeno &lavored 3otato Chips !="P Iettle Cooked 8aui ,nion &lavored 3otato Chips !="P Iettle Cooked 8es'uite ##N &lavored 3otato Chips !="P Iettle Cooked ,riginal 3otato Chips !="P Iettle Cooked *educed &at ,riginal 3otato Chips !="P Iettle Cooked "ea "alt A Cracked 3epper &lavored 3otato Chips !="P Iettle Cooked "ea "alt A 9inegar &lavored 3otato Chips !="P Iettle Cooked "harp Cheddar &lavored 3otato Chips !=" "T KP Cheddar &lavored 3otato Crisps !=" "T KP %ot=n "picy #arbecue &lavored 3otato Crisps !=" "T KP 8es'uite #arbecue &lavored 3otato Crisps !=" "T KP ,riginal &lavored 3otato Crisps !=" "T KP 3i$$a &lavored 3otato Crisps !=" "T KP "alt A 9inegar &lavored 3otato Crisps !=" "T KP "our Cream A ,nion &lavored 3otato Crisps !="P Wavy u Bratin &lavored 3otato Chips !="P Wavy %ickory #arbecue &lavored 3otato Chips !="P Wavy ,riginal 3otato Chips !="P Wavy *anch &lavored 3otato Chips !="P Classic 3otato Chips 4 1 Count "ingles !="P Classic 3otato Chips 4 () Count "ingles

CONC%$'ION
The food processing business in India is at a nascent stage. urrently)

only about *+, of the output is processed and consumed in packaged form thus highlighting huge potential for e(pansion and growth. Traditionally) Indians believe in consuming fresh stuff rather then packaged or fro$en) but the trend is changing and the new fast food generation is slowly changing. %iding on the success of 0&ays *11+s. &ays hip Today The year .++2 saw India leading in world wide &ays hips) &ays India) tried to make e(tensions of

the company brand to a number of products lunch in the mid-.+*/. hip itself faced a bit of difficulty with respect to 0taste) and nearly lost its position in the minds of Indian consumers in the late

hip sales. The brand has grown to an estimated value of %s *3+-*4+ crore and contributes at least 251, Indias top line. All the same) some 67 8 analysts feel that the brand has not done much to e(pand the noodles category. #ven after .9 years of its launch) the si$e of the instant noodles market is yet :uite small at %s /++ crore.