Professional Documents
Culture Documents
SHADAAB SARWAR
SAURABH SINGH
INTRODUCTION TO AVIATION
INDUSTRY
AVIATION IS DEFINED AS THE
DESIGN,MANUFACTURE,USE OF AN AIRCRAFT IN WHICH
THE TERM AIRCRAFT REFERS TO ANY VEHICLE CAPABLE
OF FLIGHT.
Hubs Bangaluru
Nasik
korwa
Hyderabad
Kanpur
koraput
Lucknow
• Mission
“Enable all those working for HAL to give their
best to ensure their all-round growth as well as
that of the Organization”
Product
• Aerospace equipments
• Military aircraft
• Communication & Navigation equipments
• Space systems
Market Strategy
• Maintain Human Resource at optimum level to meet
the objectives and goals of the Company
• Be competent in Mapping, Analysis and Upgradation
of Knowledge and Skills including Training, Re-training,
Multi-skilling etc
• Cultivate Leadership with Shared Vision at various
levels in the Organization
• Focus on Development of Core Competence in High-
Tech areas
• Build Cross-functional Teams
• Create awareness of Mission, Values and
Swot Analysis
STRENGTHS WEAKNESS
International Customer Softness in aeronautics
Base. division.
Supplier Networks. Revenue per employee
significantly lower.
OPPORTUNITIES THREATS
Rising defence spending Government contracts
Worldwide. & future
Collaboration with several regulations.
other Employee retention &
international & domestic availability.
aerospace
•Founded by William E.
Boeing
•Headquarter:
Chicago,lllinious
•Revenue US $ 60.91
billion (FY 2008)
•Employees 162,200
(12-31-2008)
W. James McNerney, Jr.
Chairman, President and Chief
Executive Officer
The Boeing Company
Mission
To push the leading edge of aviation, taking
huge challenges doing what others cannot do
Vision
People working together as a global
enterprise for aerospace leadership
Market Strategy
• It involved its customers and bankers
in the designing process
• Lean enterprise
The 787’s Features
Marketing Productivity
• Objective: Profitability
Opportunities Threats
New technologies Aggressive Airbus Price
New airline customers Discount Practices
Airline travel pattern Changing economics
changes supporting Air travel vision could be
Boeing product line wrong
PRODU
CTS
Lockheed Martin
Page
Company Profile
Lockheed Martin Founded 1995
Headquarters- Maryland , U.S.A
Hubs- U.S.A, France, U.K, Germany
Industry- Aerospace, Military, Civilian aircraft, Satellites.
Company Slogan-“We never forget who we’re working for”
Key People- Robert J Stevens (C.E.O)
Bruce L Tanner (C.F.O)
Employees- 144000.
Website- www.lockheedmartin.com
Page
Mission
•Transport aircraft.
•Fighter aircraft.
•Satellites.
•A.T.C systems.
•Radar.
Product differentiation
The products of Lockheed Martin are
entirely differently so, they hold the key
to success. The aircrafts like F-22, F-16,
F-35(in production line) are entirely
different from other aircraft
manufactures.The feature that makes
different is the technology called the
“stealth”. The “stealth” technology
makes the plane invisible to enemy
radars and can easily attack there target
.This technology is kept by the U.S
forces only and at present nobody in the
SWOT ANALYSIS
Strengths Weaknesses
•Solid product portfolio (aeronautics, •Close to 85% of revenues come from one
electronic & space systems, integrated source: US government
solutions, others) •Revenue per employee significantly lower
•Strong relationship with the US compared to Boeing, Rolls Royce.
government
•High asset turnover
•Strong financial performance.
Opportunities Threats
•Order backlog simply needs to be •Rising commodity prices
fulfilled •Government contracts & future regulation
•Recent acquisitions (i.e.,. Aculight •Potential decreases in US government
Corporation) spending
•Rising defense spending in the US and •Employee retention & availability
worldwide
Company profile
Vision
“ Embraer will continue to grow to become one of
the leading global forces in aeronautical and
defencemarkets, the leader in its segments and
renowned for the excellence of its entrepreneurial
activities.”
Product
Place
Embraercurrently gets a majority of its business
from North America but is looking Eastward for
growth from countries like India and China.
Special features
• Successful aircraft platforms
• Technology
• Performance and reliability
• Product package
• Provides after-sales support
Indian perspective
INDUSTRY Aerospace
VALUES
Cabin Electronics
Traini
ng
Quali Environm
ty ent
MAJOR COMPETITORS
Boeing
Bombardier
Embraer
Lockheed Martin
COMPARATIVE
STUDY
THANK YOU