PIONEER GROUP

• AASHER FEROZ
• HAFIZ HASSAN
• TAIMOOR AIJMAL
• HAMMAD FAROOQ
• KASHIF ALI
• ZANIB
• FREHA
DIAMOND AIRWAYS BUSINESS PLAN
•

•
• In Asia low cost carriers have made an great
impact in aviation industry. As low cost carries
earns great profit. Pakistan is a country whose
existence in Asia is very important now a days, just
because of the projects that have been started in
the recent years. Foreign investors are investing in
Pakistan.
 Target customers
• The ADB report put Pakistan's middle class growth
from 1990 to 2008 at 36.5%, much faster than
India's 12.5% growth in the same period.
 COMPETITIVE ANALYSIS

MAJOR COMPETITORS:
PIA (Pakistan international airlines)
SHAHEEN AIR
AIRBLUE
SERENE AIR
 • PIA is the main competitor among them as it is
national carrier of Pakistan. Following are the
points through which we can compete PIA:
PIA lack of integrated brand promotions.
PIA own old fleet which causes high operating cost.
Negative perception of people towards PIA.
High influence of politics.
 PORTER’S FIVE FORCES ANALYSIS

• Bargaining power of customers:

High
Bargaining power of suppliers:
High
Threat of substitute product:
Low
Threat of new entrants
Low
 VISION:
We want to be the largest low cost carrier in ASIA and
serve the people of ASIA who are currently
underserved poor connectivity and high fares.
Our mission is to generate profit by providing the best
and safe air services. Our priority is to serve our
customers and contribute to the development of
tourism.
To contribute positively to the economic development
of Pakistan by providing cargo services as well. We will
use high quality products and technology to reduce
costs and enhance service level.
 SRVICES:
• CARGO & PASSENGER
• MARKET:
ASIA
• ROUTE:
SHORT HAUL
• FARE:
LOW FARE
• COMPANY STRUCTURE:
INDEPENDENT
 FLEET PLANNING:
Fleet planning (selecting the „right” aircraft at the
„right” time) is one of the most important
steps in the airline planning process.

1. Estimating the effects of commonality on fleet planning .

2. Analyzing differences in fleet planning subject to airline business
model and operating characteristics .
 The Boeing 737-800 is a twin-engined short-to-medium-range
narrowbody airliner with a capacity of maximum 189 passengers
produced by the American manufacturer Boeing Commercial
Airplanes.
The Airbus A320 family consists of short- to medium-range, narrow-
body, commercial passenger twin-engine jet airliners manufactured by
Airbus. Pax
Typical seating
150 (2-class)
Max
180
 Boeing 737 Airbus A320
Rang Rang
7.408 km 6850km
Max Fuel capacity Max fuel capacity
6,875 U.S. gal (26,020 L)
up to 23 760 (26 750) liters.
Max. Takeoff Weight
86.250 tones. Max take-off weight
73.5 (78.0) tones.
 VALUE CHAIN ANALYSIS:
• Value chain analysis give us the idea what are the
effects of current strategic position of the
organization. To simplify this we would divide this
section in two parts:
• Primary activity:
• Activities which are directly involved in delivering
services of diamond airways are as follows.
 INBOUND LOGISTICS:
• We’ll take fuel from shell who is one of the top suppliers of
fuel in aviation industry.
• Domestically our routes will be between Lahore,
Islamabad, Karachi, Faisalabad, Multan and Gilgit. And
internationally we will fly to DUBAI, Qatar, Saudi Arabia and
Kuwait Oman.
• Fares will be made on the demand of the customers.
• Initially our fleet will be of 6 aircrafts and all aircrafts will be
Boeing 737-800.
 OPERATIONS:

• online booking and boarding services.

• boarding gate 30 minutes before the flight
departure time.
• Boarding will be closed 20 minutes before
departure.
• We will give rent a car and hotel reservation
services on arrivals demand of the customer.
• We’ll give efficient baggage handling facility at the
point of destination.
 MARKETING STRATEGY
Marketing is an important factor for business startup. So our
marketing strategy will be as follows:
We’ll advertise our brand through social media (FACEBOOK
TWITER ETC.) as social media is the great way to advertise
your brand without any cost. We’ll do 5 posts in a weak to
be in the mind of our customers.
 Start frequent flyer program.
We’ll aware our customers towards any
event on destination points.

We’ll arrange sports festivals

We’ll publish our flight schedules on
newspapers and social websites.
 SUPPORTIVE ACTIVITIES:
We ensure that all the staff e.g.
pilots, cabin crews and check-in
staffs are well trained and
experienced in order to ensure that
they offer high quality services to
the passengers.
 RISK
• SAFETY:
• Safety is the risk which we can’t handle 100%, as there are
many unpredictable events that can cause risk.
• POLITICAL INVOLVMENT:
• Political interference in business can hurt us badly.