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Course Title

INTRODUCTION TO BUSINESS

Course Contents 1. The Nature Of Business 1.1 The Definition Of Business 1.2 The Scope Of Business 1.3 Objectives Of Business 1.4 Importance Of Business 1.5 Business Prob ems 1.! "ua ities Of # $oo% Businessman Ownership 2.1 So e Proprietorship 2.2 Partnership 2.3 &oint Stoc' (ompan) * (orporation 2.4 (ooperatives 2.5 Business (ombinations Production 3.1 Business +ocation #n% +a)out 3.2 Purchasin, #n% Inventor) (ontro 3.3 Pro%uction #n% Pro%uction (ontro Marketing 4.1 The (oncept #n% Importance Of -ar'etin, 4.2 -ar'etin, .unctions 4.3 -ar'etin, -i/ 4.4 0ho esa in, 4.5 1etai in, inance 5.1 2no3in, The Score In Business 5.2 1aisin, -one)4The Ban'in, S)stem 5.3 1aisin, -one)4The Pub ic -ar'et 5.4 Stoc' 5/chan,e Operation #n% (ommo%it) 5/chan,e 5.5 1is' #n% Insurance !u"an #e$ations %epart"ent 5.1 Intro%uction To 615.2 6uman 1esource #ctivities 5.3 0a,es 5.4 +abour 7nion

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Managing ' Business

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-ana,ers4 (ata )st .or Business Success P annin, Or,ani9in, +ea%in, (ontro in,

#eco""ended Books 1. 2. 3. 4. 2oont9 : .u mer; # Practica Intro%uction to Business; 1ichar% D. Ir3in Inc.; 2<<<. =e3man 6. 0i iam; Business Po icies an% -ana,ement; (incinnati 4 South> 0estern Pub ishin, (o.; 1??@. 2han #. -atin; Business in its Broa%er Perspective; =e3 7r%u Ba9ar; 2arachi; 2<<1. +ouise 5. Boone; Davi% +. 2urt9; (ontemporar) Business; 6arcourt (o e,e Pub ishers; 2<<2.

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