Sumit Ghosh Dastidar

Roll no- 43
MPSM 1
st
year
Assignment Marketing of Green Tea
Objectives:-
1) To what extent the availability and awareness of green tea
influences its consumption.
2) To investigate the attitude of potential consumers towards
green tea.
3) Profiling of consumer behavior by focusing on those who
consume green tea on a regular basis.












Questions:-
For objective I:-
Please answer the following questions as:
a) Yes
b) No

1) Do you drink tea?
2) Do you consume tea 3 times or more in a day?
3) Do you make your tea by yourself? Does your home maker
make tea for you?
4) Have you ever tasted green tea?
5) Is green tea available as abundantly as other beverages in
your locality?
6) Do you know the difference between Normal tea and
green tea?








For objective II (potential consumers):-
Please rate your answers on a scale of 1 to 5:
1 2 3 4 5
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree

1) When I look at the packet of green tea, Im not
attracted to it. (1 5)
2) I did not find green tea to be tasty. (1 5)
3) The price of green tea sold in my locality is
unreasonable with respect to its quantity. (1 5)
4) Use of filter bags is not feasible for regular domestic
use as quantity to be used cannot be varied to suit my
needs. (1 5)
5) In my opinion, health consciousness does not
correlate with drinking green tea. (1 5)









For objective III (regular consumer):-
1. What is your net household income?
a) <=75k,
b) 75-100k,
c) 100k-125k,
d) 125k-150k,
e) >=150k
2. In which age group do you fall under:-
a) 25-30
b) 31-40
c) 41-50
d) 51-60
e) 61-65
3. Are you drinking green tea for some specific health benefits?
a) Yes
b) No
4. You drink green tea because- a) Of taste
b) Doctors advice
c) I am on diet
d) I am health conscious
e) Social influence
5. How do you like your green tea?
a) Hot
b) Moderate
c) Cold
6. Frequency of your green tea consumption:-
a) Once a week
b) Thrice a week
c) Everyday
7. How many members do you have in your family?
a) Less than three
b) Three to six
c) Six to eight
d) More than eight