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UNIVERSITY OF ULSTERDONEGAL MARINE & WATER LEISURE PROGRAMME
MARINE DISCOVERY CENTRELOUGH SWILLY
A Centre of Excellence in Marine Spatial Planning and Visitor Education
Implementation Proposal
Report prepared by above named for:Donegal County Counciland Buncrana Town CouncilMay 2009REPORT NO. 2 OF 2Ref. 9R3417.AO
 
 
Marine Discovery Centre Lough Swilly : Implementation Plan_ 
2
CONTENTS
 
page
 
1.
 
BACKGROUND: FINDINGS OF 2006 FEASIBILITY STUDY............................................................................................................................................3
 
1.1.
 
Recommendation on Project Implementation 3
 
1.2.
 
Recommendation on Marine Research (ICZM and Marine Spatial Planning) 3
 
1.3.
 
Recommendation on Marine Education and Tourism on Lough Swilly 3
 
2.
 
PROJECT PROPOSED: MARINE DISCOVERY CENTRE AT BUNCRANA...................................................................................................................4
 
3.
 
FIT WITH EU MARITIME POLICY.......................................................................................................................................................................................6
 
3.1.
 
Review of Policy Development 1992 to 2009 6
 
3.2.
 
Policy Relevance: to Ireland, Donegal and Lough Swilly Marine Centre 9
 
4.
 
DEVELOPMENT OF MARINE SPATIAL PLANNING RESEARCH...............................................................................................................................11
 
4.1.
 
Description of Marine Spatial Planning Concept 11
 
4.2.
 
Appointment and Funding of a Project Manager 12
 
4.3.
 
Role of the Project Manager 12
 
4.4.
 
Linkages with Research Bodies 13
 
4.5.
 
MSP Fit with Swilly Centre 13
 
5.
 
DEVELOPMENT OF A MARINE EDUCATION AND TOURISM FOCUS.....................................................................................................................14
 
5.1.
 
Description of Education Function 14
 
5.2.
 
Links to Education Curricula 15
 
5.3.
 
Market for Education 20
 
5.4.
 
Description of Tourism Function 20
 
5.5.
 
Market for Tourism 26
 
6.
 
BUSINESS PLANNING AND IMPLEMENTATION............................................................................................................................................................28
 
6.1.
 
Cost Projections and Assumptions: Facilities, Building & Staffing 28
 
6.2.
 
Income Projections and Assumptions: Education and Tourism 29
 
6.3.
 
Marketing Plan 29
 
6.4.
 
Ownership, Grant Aid and Matching Funds 29
 
6.5.
 
Key Decisions and Actions to Develop Swilly Centre 30
 
APPENDIX 1 (Financial projections for 5 years)APPENDIX 2 (Annual marketing plan)
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