BUSINESS PLAN

OF

“EVERY CHILD IS SPECIAL”

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 EASTWEST UNIVERSITY

COURSE TITLE
Introduction to Business (Bus-101)

Prepared For

Rumana Parveen
Senior Lecturer
Business Administration Department
East West University

Prepared By-

1.Abdalur Rahman Sadi

ID# 2009-2-10-167

2.Quazi Shamsul Islam

ID# 2009-2-10-154

3.Jubair Rahman
ID# 2009-2-10-155

4.Mohammad Golam Syed

ID# 2009-2-10-240

5.Mustafijur Rahman
ID# 2009-2-10-171

Submission Date: 29-07-2009

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3
PROFILE OF THE GROUP

The team of the business plan consists of five members. These members are going to start
the business. We will share the ownership of the business equally. The share of the
ownership will be based on the investment of the owners. All of the owners are going to
invest TK. 8, 00,000/- for the establishment of the business. These owners will take every
major decision for the business and they will share the profit or loss of the business
equally. We will appoint the management of the business and will closely supervise
them. Initially, the five partners or entrepreneurs will hold all the managerial post.
However, as we grow bigger then we can consider hiring any professional manager to
take care of matters. For any decisions to be approved all of our owners must be agree.
Otherwise, the decision will not be accepted. For the better management of the business
as well as for the communication and decision-making process to be flexible enough, the
owners will posses the power to nominate a single owner to supervise overall activities of
the business. Overall, the proposed business will be a simple partnership with equal
authority of the partners in every aspect of the business.

Among these members, Abdalur Rahman Sadi has extensive knowledge in marketing and
sales. Jubair Rahman is an expert of the human resource management. Golam Sayed
specializes in the area of finance and accounting. Quazi Shamsul Islam has an excellent
experience in the field of marketing and in interior designing. Mustafizur Rahman also
has adequate knowledge of finance and accounting as well as she has in-depth knowledge
of the overall management.

We, the five members have used our extensive knowledge and ideas to generate the
business plan that we think can be very feasible with the conditions in Bangladesh and
can be very profitable for the investors. Therefore, we hope this business plan will make
others feel the same as we do.

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Name of the Organization

SUNNYSIDE DAY CARE CENTER.

Address

SUNNYSIDE DAY CARE CENTER

House No: 47, Road No: 3
Sector-4, Uttara
DHAKA

Description of Logo

The logo for the SUNNYSIDE DAY CARE center had been developed considering the
children with a proper care and give the proper behavioral task and knowledge that will
help the children to grown up. It consists of a picture of sunshine which gives an
impression of today’s children are the future of the nation. The colour combinations of

the SUNNYSIDE DAY CARE logo are very much impressive and attractive with a
view to forward.

Motto of the Business

The motto of the SUNNYSIDE DAY CARE center is going to realize …. “Every

Child is Special”. We will focus on our customers’ expectation mostly by providing

quality service.

Business Profile
The “SUNNYSIDE DAY CARE” center planning guide is directed to day care
providers and facility managers. The name was chosen because of it symbolic meaning
and the logo has been developed according to that. It is intended to provide assistance in
meeting the planning requirements necessary to protect employees and children within

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the facility. Because of the differences in size and complexity between different day care
facilities, our planning guide is intentionally generic in nature and in larger facilities for a
larger staff and make the surrounding environment more comfortable, healthy, flexible,
and also reliable for the children. The procedures and principles of our day care center are
more easy and acceptable than other day care center.
The youth of today are the children of yesterday, a time when they were not given the
right direction, not taught the right values, not corrected when wrong, had no support
except as and when their parents could afford to. However, a little attention and
substantial time can give the working parents who are out of the house for a major part of
the day. It is well established scientifically, that the early years of a child's life are critical
in the formation of intelligence, personality and social behaviour, and that the effects of
early neglect can be cumulative. A nuclear family where all adult members are compelled
to work is unable to concentrate on the holistic development of the child.
Day-care centres make child rearing easy, by sharing a mother's responsibility in bringing
up her children, and at the same time is a source of income to the teachers and staff of the
centre. Since the importance of early childhood care and education has become
indispensable, so day-care. A few day-care centres have been mushrooming all over the
country in various forms.

A good day care centre helps children learn and grow in many ways and is fun, as well.
Children gain independence as they explore a world outside the home and choose from
among many activities tailored to their interests and abilities, which let them experience
many successes that build up their confidence and self-image.

Day-care centre management can be a super way for to earn money. In addition, it is a
good way to learn a lot about children, about families, about having a job, about
managing money.
Our Day Care center is not in this business just to make money. This career will be often
chosen because we love working with children and we are socially responsible. Day care
center usually work long hours for minimal pay, if we consider what other professionals
would get paid for putting in a 12 hour day with little to no breaks. These days are made

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longer and harder if there are problems with the families they work with. With that in
mind, it might be easier to understand the reasons for not accepting a family only as a
client.

Mission

SUNNYSIDE DAY CARE center will attain a position where it will be known for not
only its business but also for its contribution to the health and education sector, the

society, the environment and the country. SUNNYSIDE DAY CARE center will try
its best to contribute significantly to guarantee the children access to knowledge and get
quality service to ensure better physical and mental development.
SUNNYSIDE DAY CARE center wants to be the choices for everyone especially for
the nuclear families. Employee welfare will be important to its success. All will be

treated fairly with the utmost respect. SUNNYSIDE DAY CARE center wants its
employee to feel a part of its success. Happy employees make happy customers.
SUNNYSIDE DAY CARE center will that not only met our child care needs, but also
provided an opportunity to learning environment. An extra curriculum tailored
specifically for children, taught in a fun, nurturing care-giving environment. With a low
cost, that of the combination of conventional day care and specific interest children based

programs. It is a start-up for kid’s ages zero to five years. SUNNYSIDE DAY CARE
center dedicates its efforts and resources toward ensuring top-rated care giving services
with a high quality based learning environment tailored for children in these age groups.
SUNNYSIDE DAY CARE center will respond to the needs of its parents and
children with excellent care giving and instruction, an advanced curriculum, flexible
programs, and local community involvement. This day care has a strong commitment to
accessibility and diversity. Its open door policy embraces all who desire to provide a
better quality of care, preparedness and basic knowledge for their children. It is works to
provide affordable, first-class care giving and a broad range of integrated programs and

services and innovative learning approaches. SUNNYSIDE DAY CARE center will
be committed to taking a leadership role in child care services.

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Vision
SUNNYSIDE DAY CARE center will be aimed at achieving an enormous success in
Bangladesh. It would be a pioneer care center to hang out for the children. Within ten

years of its establishment, SUNNYSIDE DAY CARE center will be the leading care
center in Dhaka city in Bangladesh. It will always consider the importance of its
existence to the people of Bangladesh. The customers will be provided with quality and
reliability of our services and that we expect to lead to our own development and
prosperity. We will grow fast and our diversity will be our identity. We hope to
contribute to the welfare of our investors as well as to the welfare of our valued
customers and to the welfare of the economy of Bangladesh.
One of our most important goals is to establish long-term relationships with our
clients. our Child Care Program had make Office Center a robust and flexible child
management program where we can Listening to the needs and desires of our child care
providers and child care centers, and also the customers. This is help to grasp in the
competitive market.

Short-term strategy

1.We will give extra care for providing quality services to our clients. Both children and
parents would be treated with equal importance and their preferences would be
considered with proper attention for the benefit of our business.

2.Although we are very new in this industry with very few competitors, we will focus on
attracting more and more parents to admit their children in day cares for their sound and
healthy development. All these services would be provided at competitive rate to meet
the income level of the population of our society.

3.Diversified services for children of various ages will be adopted by us for business
expansion. Although we are showing two child groups Toddler and Pre-school, we will

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divide Toddler group into two categories and will provide them different services
required by them.

4.Our care givers would be highly experienced and trained. We will appoint care givers
according to the ratio of workers to children. Even proper training and instruction would
be provided to new care givers by senior care givers to maintain quality services.

5.We will regularly interact with our clients for their kind suggestion and
recommendation as well as for any complaint regarding our services. This will help us to
know the market demand and customer desires and we would be able to increase our
service quality.

6.We will always give importance to the children and parents and will consider the
customers always right. Their demand and satisfaction would be our main focus.

7.We would be aimed to provide better quality at a competitive rate than the other day
cares in our country.

8.We will start our campaign before three months of starting our operation on air and it
would be continued after the opening of our business for keeping in touch with the people
and developing demand of our services. Thus, we would be able to grab the market more
easily.

9.We have focused four target customers depending in the economic condition of our
nation. But we can change our pricing policy depending on the income level of our target
market. We would provide diversified services for different segment of our market at a
different ratio.

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Long –term Strategy
1.In future, we would expand our business by providing various diversified services for
children including play-group and kinder-garden school facilities.

2.After meeting the demand of our area we would expand our business in other area
within the city in near future and it will depend upon the success of our business.

3.In the long run with greater customers base we would focus on achieving more cost
effectiveness in our business operation with diversified services.

4.Efficiency of employees would be ensured by various training programs by inside and

outside instructors.

5.Customer responses would valued with more interaction with them and their suggestion
would be implemented for the benefit of our business.

6.Our pricing strategy would be change according to the income level of our customers
and economic condition of our country and the demand of our customers.

7.Vast marketing strategy would be adopted by us to make our business more popular
among the customers.

8.We would try to provide more diversified services for different target population of our
market in the long run. Our pricing strategy would also vary among various market
segment depending on their income level

9.Customer would be treated as boss throughout the business operation with proper care
and respect.

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10More improved and intellectual activities would be introduced in our day care center
for the physical and psychological development of children. Even modern technologies
and outdoor activities could be introduced for improving their knowledge.

11.We would try to diversify our services by providing services to children up to 10 years
old. For this purpose various cultural and educational program would be introduced by

SUNNYSIDE DAY CARE center.

KEYS TO SUCCESS
The keys to success for SUNNYSIDE DAY CARE center are:

Marketing: Differentiating SUNNYSIDE DAY CARE center better quality of care

and basic knowledge based services from other daycare offerings and interest activity
programs.

Service quality: Better quality of care giving and knowledge based programs provided to
expand the basic knowledge of the children, and a flexible environment.

Reputation: Maintaining a highly regarded reputation for excellence in care giving,

knowledge, extra curriculum programs, and community involvement and being the
employer and customer choice in our market for child care.

Profitability: Controlling costs and managing budgets in accordance with company

goals, adhering to strategic business plans for growth and expansion and reinvesting in
the business and its employees.
Department
SUNNYSIDE DAY CARE center consists of three divisions. These are as follows:
Division for Toddlers children.
Division for Pre-school children.
DIVISION FOR OFFICE

All these divisions operated and managed by our Human Resource department.

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 ORGANIZATION STRUCTURE

SUNNYSIDE DAY CARE CENTER

preschool
department

operation marketing financial human resource

manager manager manager manager

security teacher
department

admission kitchen toddler preschool

department department department department

receptionist

ASSETS OF THE BUSINESS

ASSETS
IN ACHIEVING ITS GOALS, SUNNYSIDE DAY CARE CENTER WOULD NEED TO

ACQUIRE, THROUGH EITHER PURCHASE OR LEASE SEVERAL ASSETS. THE DESCRIPTIONS OF

THESE ASSETS ARE GIVEN IN THE FOLLOWING SUBSECTIONS:

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BUILDING

As mentioned earlier, we have been able to secure a building in Uttara. Negotiations have
already begun and will be finalized upon the approval of plan. The building would be
rented by an agreement for the next 10 years. A one-story building already stands there
on 5 kathas land. All we would be required to do after the lease is finalized is break down
the walls according to specifications on the blueprint. Care would be taken so that the
foundation is not disturbed. The rent on this building would be TK. 12 lakh annually. One
year’s rent would have to be paid in advance as deposit as soon as the agreement will be
final.

Assets for Office

Serial No Description

1. Computer

2. Computer table

3. Printer

4. Desks

5. Office chair

6. Lockable storage cabinet (first aid)

7. Filing cabinet

8. Book shelves

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Assets for Reception

Serial No Description

1. Desk

2. Office chairs

3. Adult chairs

4. Sofa (round)

5. Centre table

6. Bulletin board

7. Air condition

Assets for Conference/Training Room

Serial No Description

1. Conference table

2. Chair

3. Desk

4. Office chair

5. White board

6. Paper cutter

7. Label maker

8. Air conditioner

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 ASSETS FOR CLASSROOM

Serial No Description

1. Round table for reading

2. Chair

3. Book shelf

4. Wood frame cork board

5. Television

6. DVD player

7. Picture display

8. Aquarium

9. AIR CONDITIONER

Assets for Toddler and Pre-school zone

SERIAL NO DESCRIPTION
1. COT FOR TODDLER
2. PRE-SCHOOL BED
3. AIR CONDITIONER
4. CHEST OF DRAWER

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Assets for storeroom

SERIAL NO DESCRIPTION

1. LOCKABLE CABINET

2. STORAGE SHELVES

3. WASHING MACHINE

4. VACUUM CLEANER

5. GENERATOR

THE INDRUSTY

A comprehensive service that enhances the productivity of working parents by attending

to the development needs of their children. The intention of high quality childcare is to
allow employees to respond to their dual work and family responsibilities effectively to
the benefit of both families and nation. A licensed childcare center is a facility, other than
a private residence, approved and licensed by a state where a person, other than relative
or guardian, is compensated to provide care and supervision for children for less than 24
hours a day. The daycare centers are reliable and affordable compared to some other
kinds of care such as governess. Some accept babies as young as six weeks old, and many
allow children to stay until they enter kindergarten. Do not have to negotiate pay as with
governess and daycare centers are more secure. Someone other than an immediate family
member today cares for approximately one-half of the children in the Bangladesh during
some portion of each day. In two-thirds of two-parent homes, both parents work,
providing a large and ever growing consumer base for the day-care industry. In addition,
there are some children live with single parents who need child care in order to work.

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Many of the small child day-care businesses are home-based, or operated out of a
privately owned home. Employed mothers use center-based day care for their preschool
children as their primary source of childcare. An additional some of working mothers use
center-based care as their secondary source and use a baby-sitter or family member as
their first choice. Surveys show that more affluent, better-educated families rely more on
paid care and center-based care than lower income families, who rely primarily on
relatives. The market demand for childcare has also led to the development of chains of
day-care facilities.

The daycare industry is increasing and becoming an important contributor to the gross
national product (GNP) of Bangladesh. The reasons for this trend have been identified as:

1.Change in lifestyle of population

2.Economic climate
3.Increase of product variety in the market.

SUNNYSIDE DAY CARE center will offer services, which are vitally important in
today's fast paced, dual-income world. As an increasing number of families have become
dependent on two incomes, the need for quality childcare has skyrocketed. The lifestyle
changes created by modern living continue to fuel its steady growth Trends are very
important and the Sunnyside would be well positioned to satisfy the current and growing
interest and will provide qualitative service at moderate prices. There are few daycare
centers now a day but their services are not satisfactory.

COMPETITIORS

Though we are not operating in the industry currently, we will have some core
competencies when we start the operations. In the very first stage, for the whole business,
we will have a competency that is the advantage of first mover as a for-profit day care

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center. We will have some core competencies over our competitors as most of the
services provided by them is not that much satisfactory. There are a few day care centers
in Bangladesh and they usually take preschool babies to look after not the intents or
toddler. Therefore, in this case we would be able to grab the market with our diversity
and quality services. We will adopt vast marketing strategy through advertising before
the opening of our business and it will continue through out the business operation. It will
be our competency to attract more customers than other existing day care centers.

Our caregivers, teachers, kitchen staff would be very much experienced and trained to
deal with child needs and psychology. Most important fact is that, all our managerial
posts will be hold by our five owners, so more care would be taken for the success of our
business through efficient management. Our base is our quality and uniqueness in
providing services to our customers with care.

Analysis of Competitors

MAIN COMPETITORS

1. GREEN FIELD DAY CARE:

 STRENGTHS: ALREADY ESTABLISHED IN MARKET.

 WEAKNESSES: MAY NOT APPEAL TO CUSTOMERS OF MIDDLE CLASS.

UNLICENSED FACILITY.

2. KID DAYCARE:

 STRENGTHS: ALREADY ESTABLISHED IN AREA. GIVE TUITIONS WITH CHILD

CARE SERVICES.

 WEAKNESSES: LOCATION - OUTSIDE OF MIDDLE-INCOME MARKET.

3. FAMILY CHILD CARE HOMES:

 STRENGTHS: ESTABLISHED IN MARKET. "PERSONAL" SERVICE.

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TARGET MARKET:

Like in all other industries, segment marketing will allow the daycare center to fine tune
its service offerings and price it appropriately for the target segment. And it will also
allow a daycare center to have a clear picture of its competitors.

GEOGRAPHIC SEGMENTATION
Geographic Segmentation calls for dividing the market into different geographic units. In
the meantime, and at least for five years, Sunnyside would operate solely in Dhaka.
Within the first two years, it would establish other branches besides Uttara in Dhanmondi
and Moghbazar. The next step would be to expand in Chittagong.

Demographic Segmentation
In the demographic segmentation, the market is divided into groups on the basis of
variables such as age, family size, family lifestyle, income occupation, generation and
social class.

In the family if the parents are working couple then someone other than an immediate
family member cares the children during some portion of each day. Single parents who
need child care center in order to work. Parents spend most of their income on their
children in order to give a comfortable life. Now a day’s most of the families are nuclear
family. These people usually have a family size from 3 to 4.

The Sunnyside is located at Uttara which is a residential area containing a large number
of nuclear families. The market has been segmented basing on the level of income of
customers.

Middle class
Middle class people, the largest part of our society are always in a move to change their
life style. Today most of the middle class couple in a family work outside and nuclear

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families cannot arrange proper care and security for their child to earn their livelihood.
With the increase in income level, these people are demanding quality child care services
in our country and Sunnyside Daycare center would be committed to fulfill the desire of
parents through proper care and share with their children in their physical and mental
development.

Upper middle class

Upper- middle class population of our nation can easily afford our daycare services for
their child. Even with the growth of various industries and enrollment in higher
education, it became very hard to manage maidservant at home to look after the baby.
Even parents are also concerned about the security of their child. Sunnyside daycare
would provide secured baby care facilities to the children of these parents with proper
observation.

Upper class
Upper class section of our society is very much concerned to get quality services and to
provide best guidance to their children. Sunnyside daycare center would be established to
scientifically develop the early years of a child's life by helping in the critical in the
formation of intelligence, personality and social behaviour.

MARKETING PLAN
Marketing Objectives
SUNNYSIDE DAY CARE center targets a new and growing market. However, our
target market did not have a loud and strong voice in society. However, their roles in the
society are gradually evolving and changing. We hope to achieve the following
objectives, through our marketing plan.
1.Identify the correct market for the business
2.Determine what they look for in the daycare center
3.Communicate our value proposition to this market

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4.Assess the daycare’s position in the market
5.Assess the effectiveness of promotional strategy
6.Attract other closer market segments
7.Increase equity of customers

FINANCIAL MANAGEMENT PLAN

The key assumptions of the daycare as a whole would be considered in the long run
activities and projections as well as the overall subjective projected functions of the
organization. These assumptions would be worthwhile, as this would allow one to
proceed with the long run activities as that would work as a guideline for the business and
it would support to perform the other activities.

SUNNYSIDE DAY CARE hopes to recover its costs within a few year of its start up. It
is assumed that the business will run more on equity rather than debt with some
investment of amount TK 8, 00,000 per investors would be made in the starting of the
venture, much of which would be initially invested in the purchase of the major fixed
assets (playground equipment, office and kitchen equipment, furniture and toys) of the
business. The location that has been chosen is the prime location in Uttara. A building
already stands three would nit have to construct one. The building will be rented for 10
years and we will pay the rent of one year in advance which is TK 12, 00,000.

The debt amount of the company would be total of TK. 30, 00,000. The interest rate will
be 19% and with a payback period of 5 years. The loan will be taken from the Eastern
Bank. And one of the owner’s house will b kept as collateral. The amount 3,000 will be
required for the legal purpose and we will publish brochures of TK. 7,000.

The capacity of SUNNYSIDE DAY CARE center has been considered around 160
children. At the first year we estimate that our numbers of children will 50 and within
three years it is assumed that we will able to utilize the full capacity. The capacity of the
day care is not fixed it may vary according to our strategies.

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The idle cash in hand that may be seen from that of the projections are considered to be
idle through out as the expansion plan has been static. If we face any kind of cash
problem we can use this cash to solve our business problem. And some amount of cash
are kept in the bank, which will lead to higher return for that of the firm and will
definitely lead to increased profitability as well.

The salary of the employees will be settled through negotiation but we will pay a
standard amount of salary to our employees. We will increase the salary of the employees
as the business will grow in size and will earn more profit. We may change our pricing
strategy based on the economic condition. Some of the stationary and supplies will be
kept in hand. All the assets will be purchased on cash payment. At the first year, the
income tax will be 15% and in the second and third year it will be 25% of the operating
income.
According to the profit the government has given some income tax ratio and the ratio are
given below:

INCOME TAX RATE

ON FIRST TK.1,50,000 NIL
ON NEXT TK.2,75,000 AT 10%
ON NEXT TK.3,25,000 AT 15%
ON NEXT TK.3,75,000 AT 20%
ON BALANCE AT 25%

The service revenue and the market analysis will be the key assumption for the forecasted
values as shown in the calculation. The expectations in the sales of the services are well
assumed. The sales figure will keep the income stream a live.

FINANCIAL STATEMENTS

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 SUNNYSIDE DAYCARE CENTER
INCOME STATEMENT

2009 2010 2011

REVENUE
SERVICE REVENUE TK. 66,90,000 TK. 88,08,000 TK. 1,01,52,000

TOTAL REVENUE TK. 66,90,000 TK. 88,08,000 TK.1,01,52,000

OPERATING EXPENSE

SALARY TK. 17,65,000 TK. 20,50,000 TK. 21,76,000

ADVERTISING 7, 00000 5,30,000 3,00000

RENT 12,00000 12,00000 12,00000

STATIONARY 3,20,000 3,80,000 4,05,000

UTILITY 2,40,000 2,50,000 3,20,000

SUPPLIES 16,40,000 20,75,000 21,00000

DEPRECIATION 3,05,000 4,15,000 3,05,000

MISCELLANEOUS 3,56,000 1,10,000 1,48,000

INTEREST EXPENSE 1,14,000 1,14,000 1,14,000

(19%)
TOTAL OPERATING TK. 66,40,000 TK. 73,35,000 TK. 70,68,300
EXPENSE

NET PROFIT BEFORE 2,80,000 14,73,000 30,83,700

TAX
TAX 42,000 3,68,250 7,70,925

NET PROFIT AFTER TK. 2,38,000 TK. 11,04,750 TK. 23,12,775

TAX

SUNNYSIDE DAYCARE CENTER

BALANCE SHEET

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 2009 2010 2011
ASSETS
FIXED ASSETS
PLAY-GROUND EQUIPMENT TK.4,35,000 TK.2,64,093 TK.1,73,230.33
(LESS ACCUMULATED
DEPRECIATION)
OFFICE & KITCHEN EQUIPMENT 12,83,400 11,64,305 4,51,000
(LESS ACCUMULATED
DEPRECIATION)
FURNITURE & FIXTURES(LESS 3,65,600 4,43,052 3,12,115.17
ACCUMULATED DEPRECIATION)
TOYS (LESS ACCUMULATED 3,31,000 87,000 4,24,304.5
DEPRECIATION)
TOTAL FIXED ASSETS TK.23,95,000 TK.19,63,450 TK.13,60,650

CURRENT ASSETS
PREPAID RENT TK.12,00,000 TK.12,00,000 TK.12,00,000
CASH IN HAND 10,00,000 19,44,000 20,80,000

CASH AT BANK 15,00,000 25,56,000 42,07,000

SUPPLIES IN HAND 9,43,000 1,93,200 1,87,000

STATIONARY IN HAND 2,00,000 2,48,100 2,78,125

TOTAL CURRENT ASSETS TK.48,43,000 TK.61,41,300 TK.79,52,125

TOTAL ASSETS TK.72,38,000 TK.81,04,750 TK.93,12,775

CAPITAL & LIABILITIES

CAPITAL TK.40,00,000 TK.40,00,000 TK.40,00,000

NET PROFIT 2,38,000 11,04,750 23,12,775

LONG-TERM LIABILITIES 30,00,000 30,00,000 30,00,000

Total Capital & Liabilities TK.72,38,000 TK.81,04,750 TK.93,12,775

BREAK-EVEN POINT IN UNITS (2009)

BEP = FIXED ASSETS/CONTRIBUTION MARGIN PER CHILD*

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 = TK.22,05,000/46100
= 47.83 CHILD

* CONTRIBUTION MARGIN PER CHILD

= SALES PRICE PER CHILD – VARIABLE COST PER CHILD

= 72000-25900
TK.46100

CONCLUSION

Traditionally in Bangladeshi culture childcare responsibilities fall on the extended family.

Yet with new social mobility women are increasingly moving away from their families.
With inflation continuing to rise each year, the family now requires dual or supplemental
incomes to cope up with the situation and to have a better life. This trend has created a

need for quality childcare services. SUNNYSIDE DAY CARE center exists to provide

the childcare services that would be beneficial for the working parents. SUNNYSIDE

DAY CARE value proposition is quite clear and quite easily distinguished from others in
the market. We offer uniquely premium childcare services to our customers.
The business provides very high profit opportunity for us and there is a scope for helping
the economy and society as well. Very few industries have all these sides. But the
daycare center is not yet popular in Bangladesh as it is in western countries. However, the
situation is changing and along with the upcoming private investment in the sector, the
dynamism is increasing day by day. The investment requirement is low comparative to
other business. Therefore, we hope we will be able to draw a profitable margin from the
very first year of our operations while we will be able to contribute to the development of

the society and the economy. That is why, we think that the SUNNYSIDE DAY CARE
center will be a good prospect and we are looking forward for every possible support
from all the people involved in the industry.

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