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Pso Research Report

Pso Research Report

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Published by kashanpirzada
By Kashan Pirzada
By Kashan Pirzada

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Published by: kashanpirzada on May 25, 2010
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01/16/2013

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CONSUMER PREFERENCE SURVEY
“COMPARATIVE ANALYSIS OF OIL MARKETING COMPANIES IN PAKISTAN, WITH SPECIAL REFRENCE TO SERVICES PROVIDED BY PSO.” 
 Submitted By:
KASHAN PIRZADA
 Submitted To:
Madam Farah Nawaz
 Date of Submission:
19
th
May, 2008
“METHODS IN BUSINESS RESEARCH”
BAHRIA UNIVERSITYRESEARCH REPORT
 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       -
Methods & Business Research ______________________________________________________________________ 
Table of Contents
Acknowledgement..................................................................................3Research Process……………………………………………………….4Executive Summary................................................................................5Observation.............................................................................................6Preliminary Data Collection....................................................................6History & Background of PSO, SHELL & Caltex..…………………….7Literature Survey.....................................................................................17Problem Definition..................................................................................33Identification of variables……………………………………………….33Development of Hypothesis....................................................................45Research Design......................................................................................37Questionnaire Analyses………………………………………………....38Analyses & Interpretation of Questionnaire……………………….…..41Work contribution Graph………………………………………………54Sample Questionnaire…………………………………………………...55Conclusion..............................................................................................58Recommendations...................................................................................58
BAHRIA UNIVERSITY
 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       -
Methods & Business Research ______________________________________________________________________ 
ACKNOWLEDGEMENT
First and foremost, we would like to think Almighty
ALLAH
for guiding us andhelping us in every path of our life, even in the smaller material things like thisreport.We are also thankful to our parents for their unconditional love and support inwhatever we do.A special mention goes out to all those people who gave us a part of their valuabletime to fill up the questionnaires hence enabling us to conduct the research survey.And last, but not the least, we would like to convey our sincerest thanks to our respected teacher,
 Madam Farah Nawaz 
, who approved our choice of topic and provided us with the necessary guidelines and requirements so as so help us withthe progress and structure of our report. Working on this report has been agratifying experience for all of us.
BAHRIA UNIVERSITY

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