BHARTI AIRTEL

Express yourself

KIIT SCHOOL OF MANAGEMENT ,BBSR

PRESENTED BY:-
ABHAY,ACHAL,ANSHUL
BHASKER,BHUSHAN
MEGHA,NEHA
 ABOUT THE TELECOM INDUSTRY

• The Indian telecom sector has seen a phenomenal growth and

currently has close to 430 million telecom customers.
• The target of the Government is to reach 500 million telecom
customers of which 20 million broadband customers by end
of2010.
• India presents robust growth opportunities driven by economic
growth, increasing urbanization, rising income levels and a large
youth population.
• Competition will intensify with entry of new players and interest
from global telecom operators. 
• Innovations like shared infrastructure, new low cost technology
and energy saving devices are critical in telecom sector
 BHARTI AIRTEL

• Bharti Airtel is` one of Asia's leading providers of telecommunication

services with presence in all the 22 licensed jurisdictions (also known as
Telecom Circles) in India, and in Sri Lanka.
• The Company served an aggregate of 137.6 million customers as of March
31st, 2010.
• Company also offers an integrated suite of telecom solutions to enterprise
customers, in addition to providing long distance connectivity both nationally
and internationally.
• Expanded its international footprint by launching mobile operations in Sri
Lanka on a state-of-the-art 3.5G network.
• Debuted Triple Play service with Airtel digital TV interactive - its Internet
Protocol Television Service in NCR under a unified brand "Airtel“.
 VISION
•By 2010 Airtel will be the most admired brand in India
•Targeted by top talent.
•Loved by more customer.
•Benchmarked by more businesses.
MISSION
We at Airtel always think in fresh & innovative ways about
the needs of customers & how we want them to feel. We
deliver what we promise & go out of our way to delight the
customer with a little bit more
 DELTA MODEL

•Access to telephone Based on internet facility

for keeping in touch Mainly for communication. Finding
with near & dear ones. Information, publishing
•Conducting business. Commerce, entertainment
•In the event of & online learning
emergency.

Satellite services, media

circles, audio-media
conferencing toll free
services.
Business Dimension for Tier 1 -

Customer Dimension Description

Products GSM,CDMA,LANDLINE
Services 24*7 customer
services, prepaid, post-paid, roaming, value added services, GPRS

Customers Middle and upper segment

Channels Franchise & dealer
End Users same as customers
Complementors Alcatel-lucent , IBM, Indus tower
Unique Competencies Use of technology and ability to deliver world class service , Product
innovation
Value Proposition for Tier 1
Value proposition element Description
Experiences Deep Knowledge of customer segment, Market research.
Value Proposition Availability of the products
Quality in terms of service
Simplicity in use.
Business Dimension for Tier 2
Customer Dimension Description
Products Broad band, DTH,IPTV, WI-FI
Services 24*7 customer service, GPRS, GPS, satellite service

Customers Middle and upper class ,Corporate, educational institution.

Channels Direct , Franchise and Dealer
End Users Same as Customers
Complementors Alcatel-lucent, Indus tower, Infosys, APPLE INC.
Unique Competencies Use of technology and ability to deliver world class service , sales & promotion

Value Proposition for Tier 2

Value proposition element Description

Experiences Deep Knowledge of customer segment, Market research.
Value Proposition Availability of the products
Quality in terms of service
Simplicity in use.
Business Dimension for Tier 3
Customer Dimension Description
Services Satellite service ,audio -video conferencing, toll free services

Customers Corporate, business enterprises

Channels Direct
End Users Same as Customers
Complementors Alcatel-lucent, Indus tower,IBM
Unique Competencies Provide customized solution to customers

Value Proposition for Tier 3

Value proposition element Description

Experiences Deep Knowledge of customer segment, Market research.
Value Proposition Flexibility
Quality in terms of service
Simplicity in use.
 BUSINESS SCOPE & UNIQUE COMPETENICES

EXISTING CUSTOMER SCOPE - E +

MIDDLE CLASS SEGMENT

UPPER CLASS SEGMENT

EDUCATIONAL INSTITUTION

CORPORATE

- E +
NEW CUSTOMER SCOPE

GOVERNMENT ORGANISATION
(IN BANKS, HOSPITALS)
 EXISTING CHANNEL SCOPE - E +

DIRECT

JOINT VENTURES

NEW CHANNEL SCOPE - E +

`
Exclusive partnership with complementary
services firms
EXISTING GEOGRAPICAL SCOPE - E +

INDIA (URBAN)

INDIA(RURAL)

SRILANKA

NEW GEOGRAPHICAL SCOPE - E +

AFRICAN COUNTRIES
 - E +
EXISTING SERVICE SCOPE
Prepaid

Post-paid

Value added services

GPRS

24*7 customer service

Satellite services

- E +
NEW SERVICE SCOPE

3G SERVICE
 - E +
EXISTING UNIQUE COMPETENCIES

Product innovation

Service quality

- E +
NEW UNIQUE COMPETENCIES

Low cost services

 MISSION OF THE ORGANISATION

NOW FUTURE
CUSTOMER SCOPE MIDDLE AND UPPER CLASS GOVERNMENT
EDUCATIONAL INSTITUTION & ORGANIZATIONS
CORPORATE.

CHANNEL SCOPE DIRECT,FRANCHISE, Exclusive partnership with

JOINTVENTURES, complementary services firms
DEALER

GEOGRAPHIC SCOPE PRIMARILY IN INDIA,SRILANKA, EXPANDINGTO AFRICAN

BANGLADESH COUNTRIES

SERVICE SCOPE PREPAID,POST-PAID,GPRS 3G SERVICE

PRODUCT LOW COST OF INDIA BASED

UNIQUE COMPETENCIES
INNOVATION,SERVICE QUALITY DELIVERY
MISSION STATEMENT

1. To maintain the no. 1 position in telecom service provider

in India.
2. Delivering the highest quality of service, to make the life
of customer easy
3. To have exclusive partnership with complementary
service provider.
4. To serve middle, upper segment, corporate and govt.
organization.
5. To penetrate in rural segment
6. Focusing first on India, Srilanka, Bangladesh and
expending next into African and other countries.