MAHINDRA

MAHINDRA AND
AND MAHINDRA
MAHINDRA
 OUR GROUP

NIDHI ANAND (18-MBA-07) NEHA SHARMA(19-MBA-07)

RAJAT REKHI (24-MBA-07) RIPULVAID (25-MBA-07)
 PART DISTRIBUTION

•INTRODUCTION RAJAT REKHI

24_MBA_07

•BUSINESS OPERATIONS NIDHI ANAND

18_MBA_07

•BUSINESS POLICIES & MARKET SCENARIO RIPUL VAID

25_MBA_07

•CORPORATE SOCIAL RESPONSIBILITY NEHA SHARMA

19_MBA_07
 INTRODUCTION
KEY FEATURES.
AREAS OF OPERATION.
HISTORY.
SPAN OF OPERATION.
ORGANISATION CHART.
AWARDS AND ACHIEVEMENTS.

PRESENTED BY:-
RAJAT REKHI(24-MBA-07)
 KEY FEATURES
US $4.5 BILLION COMPANY.

MARKET LEADER IN MULTI-UTILITY VEHICLES

IN INDIA.

THE ONLY INDIAN COMPANY AMONG THE

TOP FOUR TRACTOR MANUFACTURERS IN
THE WORLD.

EMPLOYS OVER 40,000 PEOPLE.

 AREA OF OPERATIONS
INFRASTRUCTURE
DEVELOPMENT SECTOR
Mahindra Holidays And Resorts.
Mahindra Gesco.
Mahindra World City.
Mahindra Infrastructure
Developers.
Acres Consulting Engineers.
TRADE AND FINANCIAL
SERVICES SECTOR
Mahindra Finance.
Mahindra Insurance Brokers.
Mahindra Intertrade.
Mahindra Steel Service
Centre.
INFORMATION TECHNOLOGY
SECTOR
 Tech Mahindra.
Bristlecone.
Mahindra Logisoft.
Special Services Group.

AUTOMOTIVE SECTOR
Domestic Operations.
International Operations.
Mahindra Renault.
Mahindra International.
Firstchoice.

SYSTECH SECTOR SPECIALITY BUSINESS

Mahindra Engineering.
Mahindra Sourcing.
Mahindra Forging.
Mahindra Gears.
Mahindra Composites.
Mahindra Steel Products
FARM EQUIPMENT SECTOR
Domestic Operations.
International Operations.
Mahindra Gujarat Tractors.
Mahindra Agribusiness.
 Mahindra Ash Tech.
Mahindra Defense Systems.
Mahindra Logistics.
Spares Business Unit.
Mahindra Engg.& Chemical
Products Ltd.
 HISTORY
HISTORY
 FOUNDED ON 2ND OCTOBER ,1945.
 A FRANCHISE ASSEMBLY UNIT OF
WILLYS “JEEP”,U.S.A.
 FOUNDER MEMBERS WERE :-
1. GHULAM MOHAMMAD
2. K.C MAHINDRA
 IN 1948, CHANGED NAME TO
“MAHINDRA AND MAHINDRA”
SPAN OF OPERATION

U.K
GERMANY
U.S.A
FRANCE CHINA
ITALY

BANGLADESH

GHANA
INDIA

SRI LANKA

URUGUAY AUSTRALIA
SOUTH AFRICA
 INTRODUCTION
INTRODUCTION
ORGANISATIONAL CHART
Chairman

Mr. Keshub Mahindra

     Vice Chairman And Managing Director

Mr. Anand G. Mahindra

  Sector Heads
INFRA
   
STRUCTURE FARM
TRADE AND
FINANCIAL
SYSTEM AND
TECHNOLOGIES TELECOM AND
HUMAN
RESOURCE AND MAHINDRA
DEVELOPMENT EQUIPMENT AUTOMOTIVE
SERVICES CENTRE SOFTWARE CORPORATE INTERTRADE Ltd.

A.K Nanda Anjanikumar Bharat Doshi Hemant Dr.Pawan Ulhas Yargop Rajiv Dubey Raghunath
Choudhary Luthra Goenka Murti
 AWARDS AND
YEAR 2007
ACHIEVEMENTS
Mr. ANAND MAHINDRA, honored with ‘THE MOST INSPIRING
CORPORATE LEADER OF THE YEAR’ award by NDTV PROFIT.
GOLDEN PEACOCK ECO – INNOVATION AWARD ,2007.
Dr. PAWAN GOENKA, PRESIDENT, AUTO SECTOR was recognized as
“MAN OF THE YEAR” for 2006 by AUTOCAR.
YEAR 2006
Mr. ANAND MAHINDRA was awarded THE CNBC INDIA BUSINESS
LEADER of the year.
YEAR 2005
Awarded as THE STAR PERFORMER by ENGINEERING EXPORT
PROMOTION COUNCIL WESTERN REGION.
YEAR 2004
SCORPIO bagged THE BEST SUV IN TOTAL CUSTOMER SATISFACTION.
YEAR 2003
SCORPIO was the recipient of 'CAR OF THE YEAR'
from BBC ON WHEELS And CNBC AUTO CAR  
BUSINESS OPERATIONS
•OVERVIEW
•DOMESTIC OPERATIONS
•INTERNATIONAL OPERATIONS
•AUTOMOTIVE PRODUCTS
•SCORPIO
•BOLERO
•PICK-UPS
•3-WHEELERS
•MANUFACTURING PLANTS
•DIVLINASIK
•IGATPURI
•ZAHEERABAD
•KAN
•HARIDWAR
PRESENTATION BY:
Nidhi Anand
18_MBA_07
 AUTOMOTIVE
OPERATIONS

DOMESTIC OPERATIONS INTERNATIONALOPERATIONS

•Currently accounts for half of

•Started in 1964.
India’s market for UV.
•Present in all major continents of
•Deals in passenger car,medium
world.
& heavy vehicles segment.
•Pick-up launched in Australia.
•AUTOMARTINDIA
•Scorpio & Bolero in Bhutan.
 AUTOMOTIVE PRODUCTS

SUV UV 3-WHEELERS PERSONAL

CAR
SEGMENT

scorpio •Bolero •Champion range

•Maxx range •Alfa range Logan
•Savari
•Naya commander DSI
•Pick-ups
 AUTOMOTIVE PRODUCTS
SCORPIO
Largest selling SUV in India.
Car built around the Customers.
Won 3 Car of the Year Awards.
BOLERO
•Mid-size SUV packed with new
comforts & conveniences.
Comes in 5 models:
• Bolero SLX
• Bolero SLE
• Bloero DLZ
• Bolero DI
•Bolero DI plus
MAXX RANGE
Lets u drive more miles per
litre.
Fuel efficient DI turbo engine.
3 yr warranty.
BS2 &BS3 compliant.
MAXX MAXI TRUCK
High on Fuel efficiency.
Low on maintenance cost.
More on :
Stability
Safety
Speed
Loading capacity
power
CHAMPION RANGE
Leader in 3-wheelers category.
Delivers 5 km more than its competitors.
Range:
Pick-up van
CNG Pick-up van
Delivery van
Passenger carrier
 NASIK CENTRE

•Inaugurated on February 8, 1981.

• Current Production capacity of 1.5 lac/yr.
• Total area of the plant is 113.14 acres & built –up area
is
42.01 acres.
•Till now rolled out over 8 lakh vehicles.
•NATIONAL AWARDS:
oExcellence in Water Management 2006
oLok Kalyan Award
oExcellence in Energy Conservation.
 IGATPURI
Located in Maharashtra.
Total Plant Area is 98.84 acres with a built area
of 11.54 acres.
Manufacturing fecilities include:
•Assembly lines
•Machining lines
•Testing lines
• Captive aluminium foundry

Manufactures engines namely:

•NEF Engine
•MDI Engine
•XD3 Engine
 ZAHEERABAD
Located in Andhra Pradesh.
Total area is 343.36 acres with built up area of
16.79 acres.
Vehicle assembly capacity of 218 vehicles /day.
Products manufactured are:
UV(maxx)
3 wheelers
LCVs & buses
4 segments:
 plant area
Tech. colony
Executive colony& mahindra academy
Truck park area
 KANDIVLI
Located in Maharashtra.
Inaugurated on 2nd October,1964.
Total area is 3 acres with built up area of 26.92
acres.
Employs 3060 employees.
Mainly produces Pick-ups.
 HARIDWAR
Primarily manufactures 3 wheelers.
Total area is 34.78 acres with built-up area of 6.05
acres.
Vehicle assembly capacity of 80 vehicles per day.
MAHINDRA & MAHINDRA

PRESENT SCENARIO
&
business policies
 BUSINESS POLICIES
• PROFESSIONALISM:-

-BEST PEPOLE FOR JOB

-FREEDOM TOWORK & OPPORTUNITY TO GROW
-SUPPORT INNOVATION & RISK TAKING
-PERFORMANCE
• CUSTOMER FIRST
-EXIST BECAUSE OF CUSTOMERS
-RESPOND TO CHANGING NEEDS AND
EXPECTATIONS OF CUSTOMERS
 BUSINESS POLICIES
• QUALITY FOCUS
-QUALITY IS DRIVING VALUE IN IN OUR
WORK
-“FIRST TIME RIGHT”
• DIGNITY OF THE INDIVIDUAL
-VALUE INDIVIDUAL DIGNITY
-UPHOLD RIGHT TO EXPRESS DIAGREEMENT
& RESPECT TIME & EFFORTS OF OTHERS
-NURTURE FAIRNESS,TRUST &
TRANSPARENCY
 MERGERS & ACCQUISITIONS
• Mahindra and Mahindra along with Nissan and Renault to build a auto
plant in Chennai.
• The south Indian city of Chennai ON 27TH FEB. got an auto project.
Indian automaker Mahindra and Mahindra has announced their plans
to establish an Rs 4,000 crore car manufacturing facility near the city
in partnership with French car giant Renault and Japan’s third largest
automaker Nissan.
• This plant is likely to have an installed capacity to make 4 lakh vehicles
a year. Production is scheduled to begin in 2009.
• The three companies aim to manufacture vehicles in this plant which
would take on competing products from Maruti Suzuki, Hyundai and
Tata Motors.
• The Mahindra group would have a 50 per cent stake in the project.
Renault and Nissan would take the rest of the share in this project.
MERGERS & ACCQUISITIONS
• Mahindra & Mahindra acquires a majority stake in
DGP Hinoday Industries announcement made on 28th
nov 2006.
-M&M aims to accquire 66% stake by buying shares from
existing shareholders.rest of stake would be owned by DG
PIRMAL GP. & INDIA PRIVATE EQUITY FUND MAURITIUS.
-This deal would mark the entry of Mahindra in the sophisticated
SG iron casting space.
• MAHINDRA plans on june 2007 to bring scorpio SUV
to US in 2009
- The company already maintains a presence in the U.S. selling
their commercial vehicles and tractors,
 1000 M&M ON BSE
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NET SEGMENT REVENUE IN
FY-2007
2.40%
AUTOMOTIVE

37.00% 60.60% FARM

EQUIPMENT

OTHERS
MARKET SHARES OF VARIOUS AUTO
PLAYERS IN LCV CATEGORY

11.6% TATA MOTORS

7%

M&M
20.1% 61.3%

EICHER MOTORS

OTHERS
MARKET SHARE IN MUV CATEGORY

M&M
34%
EICHER MOTORS

46.6% SWARAJ MAZDA

10.7%
8.7%
OTHERS
MARKET SHARE OF M&M IN THREE
VECHILE CATEGORY

M&M
22%
41.6%
BAJAJ AUTO Ltd.

ATUL AUTO
9.4% 28%
OTHERS
 PERFOMANCE FOR YEAR
ENDING 31ST MARCH 2007
PERCENTAGE
M&M Mar-07 Mar-06 CHANGE
■ TOTAL VECHICLE
PRODUCED 1,44090 1,28601 12.04
■ TOTAL VECHICLE SOLD 1,73679 1,47591 8.6
■ DOMESTIC SALE 1,61658 1,42057 14
■ VECHICLE EXPORTS 8021 5534 45
■ MARKET SHARE 20.10% 16.30% 23.31
■ SPARE PART SALES 307.33 CR 263 CR 16.85
■ NET PROFIT 1068.39 CR 857.10 CR 24.65
 CORPORATE SOCIAL
RESPONSIBILITIES

• MAHINDRA WORLD COLLEGE OF INDIA.

• MAHINDRA BIODIVERSITY RESERVE.
• MAHINDRA UNITED.
• K C MAHINDRA EDUCATION TRUST.
• NANHI KALI PROJECT.
• MAHNDRA PRIDE SCHOOLS.
• COCHLEAR IMPLANTS.
• MAHINDRA CORPUS.
NEHA SHARMA
(19-MBA-07)
MAHINDRA WORLD COLLEGE OF INDIA

MUWCI has the mission to enable young people through international

education, experience and community service to
 THE MAHINDRA BIODIVERSITY
RESERVE
The primary aim of the project is to enhance
the already existing species of flora and fauna
in this part of the Western Ghats which
environmentalists’ world-wide call a
Biodiversity Hotspot.
 MAHINDRA UNITED

Mahindra United is an Indian football club based in

Mumbai, Maharashtra, and playing in the National Football
League Premier Division in the Indian football league
system.
K C MAHINDRA EDUCATION TRUST

The K.C. Mahindra Education Trust, established

by one of the company’s Founders, the late Mr.
K.C. Mahindra, envisions ‘transforming the lives
of people in India through education and by
providing them with financial assistance and
recognition, across age groups and income strata.’
 The Trust has instituted several awards and
scholarships

 The K.C. Mahindra Scholarships for post-graduate studies abroad.

 The Mahindra Search for Talent Scholarship to enthuse and reward excellence in
academics at 35 educational institutes in India.

 The Mahindra All India Talent Sponsorship for students from lower income groups
to pursue job-oriented diploma courses in recognized polytechnics.

 The Dhandevi Mahindra Scholarship Awards for selected Faculty Members of

Sophia College, Mumbai, for undergoing advanced training to improve their
teaching capabilities.

 The Prem Bhatia Scholarship for Journalism of the Prem Bhatia Memorial Trust,
New Delhi.
 NANHI KALI PROJECT

Nanhi Kali project supports education of the underprivileged girl child.

This highly successful project currently supports over 5,300 girls from
economically backward sections of society.
 MAHINDRA PRIDE
SCHOOLS
With a desire to create opportunities for
weaker sections of society, particularly for
the Scheduled Castes/Scheduled Tribes,
Mahindra Pride schools are being set up in
various locations.
 COCHLEAR IMPLANTS
The mahindra group has pledged to sponsor
the treatment and recovery –cum-
rehabilitation of profoundly hearing
impaired, underprivileged children through
COCHLEAR IMPLANT program.
 MAHINDRA CORPUS

In keeping with its ethos and in recognition of an over half

century relationship with the Armed Forces, M&M donated
Rs.70 lakhs to the Army in 1999, following the Kargil war .
CONCLUSION
Even after six rich and eventful
decades of growth, Mahindra &
Mahindra’s future looks every bit
as exciting – forays into untapped
international markets, new
product launches, implementation
of new initiatives and confronting
new challenges.
THANK YOU!