Presentation By:

PGP/SS/07-09/B
Deepti Abhinaya
Pratik Dinesh
Munmun Susann
HISTORY (Once Upon a Time
………………)
March 1974, PEPL Started with single screen cinema hall.
1990, A set back to businesses of Cinema Halls.
Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million.
April 1995, PEPL Joint Venture with Village Roadshow Ltd.
(VRL), forming PVRL (Priya Village Roadshow Ltd.)
Inscription of PVR ‘Movies First‘ Logo.
PROGRESS (As the Time
moves……………….)
June 1997, PVR Anupam – India’s First Multiplex.
2003 – 04, Grand Opening of 7 Screen Multiplex.
Largest Multiplex with 11 Screens in Bangalore – 2006.
Launch of PVR Cinemas, Hyderabad – 2006.
13 Cities, 82 Screens – The Growing Chain Nation wide.
Joint Venture with “K Sera Sera & Factory” – The first of its
kind.
LUXURY & TECHNOLOGY
(Sit back, Relax & Enjoy)
The Magic of 3 way Surround Sound - Real Life Sound
Effects.

Xenon Technology - The way for State of Art Projection

Unobstructed Viewing - Hurdle Less Viewing

Convenience to Comfort, Generous Legroom to Flexibility

- All in one Seat.
AWARDS AND RECOGNITIONS
(The Desire Never Ends)
Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

“The Theatre World Newsmaker of the Year” Award for 2003.

“Retailer of the Year”- 2005

“Franchise Award” - 2005

MARKETING

The Style
Indian Cinema Viewing -
Redefined Exceptionally

Shoppers to Movie Watchers -

Attracting the Crowd with Enticing Movie Posters & Banners

…………..Food Joints, Games, Shopping -

All this & More to please its Target Audience.
STRATEGIES
(To be a Leader)
First to Introduce the Concept of Multiplexes in INDIA
– First Movers Advantage

Joint Venture with Foreign Company for its Multiplex Business

– Technological Benefit

Efficient Implication of Online & Mobile based Booking

– Reengineering Approach
First ever acceptance of Credit Cards for Movie Tickets
– Moving with Era

Only Loyalty Program for Movie Buffs

– Retaining Customers

Monthly Magazines for Latest Movie Updates

- Bridging the Comm. Gap
 FUTURE
EXPANSIONS
(A Step Ahead)
 Location City No. of Seating Expected
Screens Capacity
Flamez Mall Ludhiana 4 1000 2007

Select city Delhi 6 1269 2007

Mall
Ampa Mall Chennai 7 1600 2007
Phoenix Mumbai 7 2050 2007
Malls
Oberoi Mall Mumbai 8 2200 2007
Shivaji Park Delhi 6 1500 2007
Silver Arc Ludhiana 3 1000 2008
 COMPETITION
(The Motivating Factor)
Entry of New Players since 2001
Major Competitors
INOX 28 Screens
ADLABS 24 Screens
FAME 17 Screens
FUN CINEMA 17 Screens
 22%
35%

14%
9% 9% 11%
 PVR PRASADS
PREFERENCE 25 25

SEATING 32 18

TICKETS 27 23

PARKING 24 26

REFRESHMENTS 18 32

AMBIENCE 30 20
 Total No. of Votes = 50 (IIPM/PGP/SS/07-09/ B & C)
 PVR 8%
7% PRASADS

OTHERS 85%
ANALYSIS
(Power Within)
 STRENGHTS
Film Distribution
First Mover Advantage
Largest Multiplex Operator in India

WEAKNESSES
Increasing Competition
Lack of Customer Feedback for further Improvement of Services
 OPPORTUNITIES
Growing Business
Film Distribution
Franchising

THREATS
Distributors
Govt. Regulations
FEEDBACK
THANK YOU