Professional Documents
Culture Documents
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PVR Cinemas is a film entertainment firm in India. The firm, which began as a joint venture
agreement between Priya Exhibitors Private Limited and Village Roadshow Limited.
The firm is founded by Mr. Ajay Bijli , who is the Chairman and Managing Director.
The firm has its origin as Tejas Dhawan in South Delhi, which was bought by Ajay Bijli's
father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli
took over the running of the cinema hall, which was revamped in 1990, and its success led to
By introducing multiplex concept in India , PVR Cinemas brought in a whole new shift to the
cinema viewing experience : high class seating, state of the art screens and high quality
PVR has a strong presence with 628 screens in 135 locations across 51 Indian cities.
As per their future goals Multiplex operator PVR plans to ramp up the number of screens to
I am writing this report on the assumption that the services provided by PVR to its customers
are good in all aspects like price , food & beverages , picture quality etc.
It was the first cinema firm to introduce computerized ticketing through use of internal box
During FY18, the firm intends to add up to 70 screens and has earmarked a capex of Rs 250
to Rs 300 crore. Most of this will be spent on organic expansion since the firm does not see
“At the start of the year, the content pipeline did look a bit dicey on the local front (domestic
releases). However, Baahubali has changed all that and now we’re actually seeing FY17
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shape up into a good year. The impact of the (higher) GST rate on movie tickets will be seen
for sure. But despite that, we don’t see a big jump in ATP (average ticket pricing) since our
pricing is decided by the ability to pay and not only by taxation rates,” adds Sood.
India’s largest film exhibitor put out a strong March quarter performance, beating Street
estimates on all counts. Revenues were up 19 per cent over the year-ago period. primarily on
account of higher average ticket prices, which increased by 10 per cent, and 5 per cent more
footfalls.
Footfalls on a comparable basis however fell by 2 per cent on account of a strike by South
Indian film producers and issues concerning the release of Padmavati in certain states. Had it
not been for the two issues, comparable footfalls would have been up 8 per cent. Ticket prices
were higher.
Over the last decade, India has registered the fastest growth among major democracies and is
now the fourth largest economy in terms of ‘‘purchasing power parity’’ .Over the years,
spending power has been steadily increasing in India. On an average, 30-40 million people
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LIST OF SCREENS ACROSS INDIA
2. Ludhiana 16
3. Mohali 9
4. Jalandhar 9
5. Chandigarh 12
6. Pathankot 4
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18. Andhra Pradesh (Vijayawada) 4
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COMPANY
PROFILE
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The company has its origin as Tejas Dhawan in South Delhi, which was bought by
Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport
Co. In 1988.
Bijli took over the running of the cinema hall, which was revamped in 1990, and its
decided to pull out of the partnership. In 2020, Kanakia group owned Cinemax
cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR
Cinemas for ₹500 crore (US$65 million), making PVR the largest cinema chain in
India.
In May 2020, DLF group owned DT Cinemas was bought by PVR Cinemas for ₹433
From PVR’s Gold Class and Mainstream Cinemas, Director’s Cut to the latest format-
PVR Icon, the firm has made exceptional technology like the IMAX® and the ECX
Recently PVR Cinemas ventured into a new cinema concept- Super plex in Noida.
The cinema have 15 screens with IMAX, 4DX, Gold Class, Playhouse(Specially for
Kids) and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new
venture. PVR's first "Gold Screen" was launched in Indore in 2015. Recently, PVR
Cinemas in association with HP India has launched Asia’s first Virtual Reality (VR)
based Sathyam Cinemas for 950 crores in a cash and stock deal.
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We are looking to expand our operations significantly, Sanjeev Kumar Bijli, Joint
Managing Director at PVR Ltd told Forbes India on the sidelines of an event in New
Delhi, held to launch a customer loyalty program that offers customers redemption
opportunities.
Expenditure saw a 15.29 per cent jump to Rs 2,024.77 crore from Rs 1,756.18 in the
previous financial year. Meanwhile, its operating profit remained almost flat at Rs
156.91 crore from Rs 156.86 crore in FY16. PAT for the year under review stood at
Annual footfall increased by 8 per cent to 75.2 million, while usual ticket prices rose
Revenues from the food and beverages segment stood at 24 per cent, reflecting strong
Sood, however, feels growth in the food and beverages segment could have been
based Sathyam Cinemas for 950 crores in a cash and stock deal.
“Our strong thrust on innovation and delivering the best movie-viewing experience, besides
our customer-centric approach and a growing circuit of high quality cinemas remain critical
factors in our ability to generate positive operating results over the long-term. We are the
leading multiplex player in India and will surpass the 600 screens mark in current financial
year.”
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SWOT ANALYSIS
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STRENGHTS
Updated technology
Premium positioning
Locational strength
Ambience
Market leader
TOM recall
‘Original’ multiplex
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Blend of retail & entertainment
WEAKNESSES
High cost perceptions
Customer retention
Parking problems
OPPORTUNITIES
First mover advantage
PVR loyalists
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THREATS
Competition blooming large
Government’s interference
Entertainment Tax
Concentration risk
Execution delays
Piracy
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Some news articles of PVR
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REVENUE GROWTH
Cinema exhibition company PVR Ltd on Wednesday said that the firm witnessed 7 per cent
The firm released its audited standalone and consolidated financial results for the quarter
The revenues for quarter were Rs 700 crore as compared to Rs 653 crore during the
Consolidated EBITDA for the quarter was Rs 141 crore as against Rs 131 crore in the same
period last year, witnessing a growth of 8 per cent. EBITDA margin for the quarter was
robust at 20.2 per cent. Consolidated PAT for the quarter was Rs 52 crore as compared to Rs
44 crore during the corresponding period of last year, a growth of 17 per cent.
The box office revenues for the quarter were up by 12 per cent from Rs 343 crore to Rs 385
Ajay Bijli, Managing Director, PVR Ltd said: "Movies across languages and genre performed
well, which augurs well for the overall industry. We are continuing to expand our presence in
the Indian market and deliver world class cinema going experience to our patrons."
The movie exhibition business is still largely dependent on the kind of films released every
Friday, but multiplexes are tweaking their strategy to derive more from consumers.
Exhibitors are pushing filmgoers to have more food and beverages on their premises at a time
when the chorus of people in favor of outside food into cinema halls is growing
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In July-September, growth of food and beverages (F&B) revenue for PVR and Inox Leisure
was the highest in nine quarters at 25 per cent and 41 per cent, respectively.
The country’s top two multiplex companies are increasingly shifting their attention to
ancillary segments to shore up revenues, cutting prices of F&B items in the process. The
trend, say experts, is expected to stay in the coming quarters as operators see merit in this
strategy.As things stand, multiplexes derive most of their revenues from three sources -- box
office collections, F&B, and advertisements. These account for 92-93 per cent of the revenue,
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Future goals
Multiplex operator PVR plans to ramp up the number of screens to 1,000 by 2020 from the
current number that stands at 600. We are looking to expand our operations significantly,
Sanjeev Kumar Bijli, Joint Managing Director at PVR Ltd told Forbes India on the sidelines
of an event in New Delhi, held to launch a customer loyalty program that offers customers
redemption opportunities. “In today’s day and age, you have to keep inventing your business
Could you throw some light on your expansion plans? Do you have a 5-year target?
We want to ramp up the number of screens and add another 400 by 2020. Currently, we have
600 screens pan India. In terms of investment figures, I would say, we will look at investing
Rs 800 crore over next 3-4 years. While we are taking adequate steps to increase our luxury
offerings with the launch of Director’s cut, we want to focus on the regular cinema halls and
want to focus on the southern part of the country. As far as Director’s Cut is concerned, we
are looking at launching the luxury format in destinations like Mumbai and Bengaluru.
You mentioned ‘innovation’. What would you say are the key milestones for PVR?
Launching a superplex concept would definitely feature as one of our key milestones. While
we started an 11-screen concept in Bangalore way back in 2001-2002 when it was rather
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novel, launching the Noida superplex last year was a landmark. The idea was to provide
various formats under one roof. Our digital initiatives also reflect a lot on focus on
innovation. We have come up with an online customer loyalty programme. It is simple for
customers to register for it and redeem points and in turn get rewarded. I believe it will be a
game changer in evincing customer interest. We did a soft launch a few months ago and we
already have 26,000 members registered, most of who are based in tier 1 cities (New Delhi,
INNOVATION
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PVR Cinemas and Samsung on Monday announced the launch of India's first Onyx Cinema
LED screen at PVR Icon in Delhi's Vasant Kunj. Samsung's technology eliminates the need
for projection-based systems, bringing arguably the most significant enhancement to the
movie viewing experience since the industry's inception over 120 years ago.
The underlying technology used in the Samsung Onyx Cinema LED screens is similar to the
one on your TV screen, which means the theatre doesn't need to be pitch-dark for you to get
the optimum viewing experience. Samsung also claims the new tech enables truer blacks,
HDR support, as well as an enhanced 3D experience that's brighter and offers greater depth.
All Onyx Cinema LED screens feature audio solutions by JBL, a brand that Samsung
"This screen is one of first few screens launched worldwide by Samsung and we are thrilled
to partner with one of India's biggest film entertainment firm, PVR Cinemas to bring in this
game changing technology for the movie lovers," says PuneetSethi, Vice President,
Sethi explains that the Onyx Cinema LED screens will be available in three sizes and
resolutions - a 2K screen which is 5.1m x 2.7m in size, a 4K screen which is 10.2m x 5.4m,
and the biggest 4K screen, which is 14m wide and 7.2m tall. The last will be available in
India by the end of the year, while the first two are already being offered as options to
potential partners.
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LITERATURE
REVIEW
21
According to BROWN in (1992), defines the customer behavior and satisfaction is a
consumer wants and needs towards product and services for accumulate the purchasing
customers they describes about the consumption to the needs and satisfaction about
conception and also relation about the customers they said that the adjustment about the study
and ad joining the consumer about the satisfaction on the relation of consumers related to
consumer.
satisfaction is the important for the consumer which can be controlled by the satisfactory of
According to VYAS, P.H (2007), describes that the sales promotion practices in apparels
relative importance of the various consumer products that consumers purchase at tickets
purchasing.
the purchase behavior among the Indian consumers for to watch movie tickets regarding the
According to KRISHNA C.V IN (2011), describes the study if consumer preferences towards
private label.
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According to HAWKIINS in (1998), defines the consumer satisfaction and consumer
behavior towards the study of which the attitude towards the perceptions describes the
consumer satisfaction and behavior is households and familiar in nature it also adversity their
prosperity.
According to CONEY in 1998, defines the altitude of consumer satisfaction with the
adversity towards the implementation of the consumer preference towards the market sector.
According to BEST, MOKERJEE in (2000), it has an achievement of the market sector to the
consumer satisfaction toward the individual decisions which can be follows the purchasing
According to BITA AND DELA in (2000), they were said that the consumer
behavior towards the accumulate their facilities to this concepts which can be adjustable the
According to WALTER & PAUL in 1971, customers were purchasing and taking the
materials, goods and services is it involves the customer behavior. The decision when people
According to WALKER in(2003), defines the decision which can be accumulate the
distinguished between the products of the people of consumption their products and services
According to Engel in (2003), describes the consumer Satisfaction towards the decisions of
the people. The family decisions which can be advertising the purchasing power of the
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According to KANK in (2006), identifying the people’s decisions who will be purchase the
products and services which can be according to the resources by the apparels to maintain the
legality of the sources is known the particular decision of the people for buying behavior.
According to MILTON in (2003), it is to identifying the approval of the buying behavior and
satisfaction towards the products and services to the companies to run long run market
According to the FLYNN in (1997), the buying behavior and satisfaction of the consumer is
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OBJECTIVES
The objectives of my research study is to analyze the different parameter related to the
To make available the data related to the various weakness areas of PVR so that they can
adopt changes to them and improve their services so that their market will increase
Our main objective is to identify what people want and what problems they are facing right
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
DEFINITION:
Examine will be characterized similarly as human action dependent upon scholarly provision
in the examination for is concerned. Those basic role to connected Examine is discovering,
interpreting, and the improvement for systems Also frameworks to the headway from
claiming human learning for An totally mixture of exploratory matters about our reality and
the universe. Research might utilize the exploratory method, Yet necessity not do In this way.
TYPES OF RESEARCH :
There are two types of research-
attitudes What's more motivations and should see how they are structured. It gives profundity
of data which camwood a chance to be utilized within its own right or with determine the
forth. It gives majority of the data in broadness Also permits you to example huge amounts of
the number.
RESEARCH DESIGN:
Research can be defined as structural Blueprint with in which the research has to be
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be defined as the research which describes a particular behavior or individual in a
given situation .
SAMPLE DESIGN:
Sample design is the way a sample for a research is conducted. It provides a frame.
DATA:
Primary data - Data that is collected for the first time by the research for the
Secondary data - Data that is defied from the pre Existing data or information in
DATA TYPE
Primary data
SAMPLE UNIT
Local public
SAMPLING TYPE
Convenient and Random Sampling
SAMPLE SIZE
50
RESEARCH TOOL
Questionnaire
TYPE OF RESEARCH
Analytical Research
DATA COLLECTION METHOD
Survey
SAMPLE AREA
Moradabad
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29
DATA
INTERPRETATION
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1. Which is the best among the 3 Auditorium?
(a)Audi 1 (b) Audi 2 (c) Audi 3
Sales
22%
A
B
8% C
70%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 70% of the sample size satisfied
with Audi 1, 8% are satisfiedwith Audi 2, 22% of the sample size satisfied with Audi 3,and
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2. What’s your opinion about its infrastructure?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
6% 8% 12%
26%
a
b
c
d
e
48%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 8% of people thinks that its
infrastructure is Excellent, 12% thinks it has a Very Good infrastructure, 48% think it has a
Good infrastructure, 26% think it has a Average infrastructure and 6% think that it has a
Poor infrastructure.
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3. Rate the picture quality
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
4% 12%
10%
a
b
c
d
52% e
22%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 12% of people think that it has
an Excellent picture quality, 10% of people thinkthat it has a Very Good picture quality, 22%
think that it has a Good picture quality, 52% think that it has an Average picture quality and
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4. What can we say about its security system?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
12% 6% 14%
a
b
22% c
d
e
46%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 14% people of my sample size
think that it has an Excellent security, 22% people of my sample size think that it has its
security system is Very Good, 46% people of my sample size think that it has a Good security
system, 12% people of my sample size think that its security is Average and 6% people of my
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5. What can you say about the price of food according to its quality?
(a)Very high (b) High (c) satisfactory (d) Average (e) Low
Sales
14% 4% 2% 12%
a
b
c
d
e
68%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 12% people think that its prices
are Very high, 68% people think that its prices are high, 14% people think that its prices are
satisfactory, 4% people think that its prices are Average and 2% people think that its prices
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6. Are the seats of the auditorium comfortable?
(a)Yes (b)No
Sales
28%
a
b
72%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 72% of the population thinks
that the auditorium is comfortable, 28% population thinks that the auditoriums are not
comfortable.
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7. What’s your opinion about the probable attitude of the co visitors in the auditorium?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
4% 16%
26%
a
b
c
22% d
e
32%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 16% feels that the co - visitors
has Excellent attitude, 22% feels that co – visitors has Very Good attitude, 32% feels that the
co – visitors has Good attitude, 26% feels that the co – visitors has Average attitude and 4%
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8.What is your opinion about the sound quality?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
10% 2%
36%
18% a
b
c
d
e
34%
DATA INTERPRETATION
As per the finding ofthe above question of my questionnaire 36% are Excellent with the
sound quality, 34% are Very Good with sound quality, 18% are Good with sound quality,
10% are Average with sound quality and 2% are Poor with the sound quality.
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9. What’s your perception about the behavior of the employees?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
8% 12%
18%
a
b
c
32% d
e
30%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 12% think that employees has
an Excellentbehavior, 32% think that employees has Very Goodbehavior, 30% think that
employees has Goodbehavior, 18% think that employees has Averagebehavior and 8% think
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10. How much rating will you give?
(a) ***** (b)**** (c)*** (d)** (e)*
Sales
12% 2% 14%
a
16%
b
c
d
e
56%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 14% gave five Star, 56% gave
four Star, 16% gave three Star, 12% gave two Star and 2% gave one Star .
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11. What about customer satisfaction?
(a)highly satisfied (b)satisfied (c)not satisfied
Sales
14% 28%
a
b
c
58%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 28% are highly satisfied, 58%
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12. How about its online facilities?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
10% 6%
a
14% b
52% c
d
e
18%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 52% are Excellent with online
facility, 18% are Very Good with online facility, 14% are Good with online facility , 10%
are Average with online facility and 6% are Poor with the online services.
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13. What is the availability of the mode of Transportation to reach the destination from your
residence?
(a) Personal vehicle (b) mini metro (c) auto rickshaw (d) manual rickshaw (e)
walking
Sales
6% 22%
4%
a
b
c
d
40% e
28%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 22% use Personal Vehicle, 28%
use Mini metro, 40% use Auto rickshaw, 4% use Manual rickshaw and 6% prefer walking.
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14. What can you say about its management?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
10% 4% 16%
a
b
c
d
32% e
38%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 16% thinks that the
management is Excellent, 38% thinks that the management is Very Good, 32% thinks that
the management is Good, 10% thinks that the management is Average and 4% thinks that the
management is Poor .
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15. What’s your view about its cleanliness?
(a)Excellent (b)Very Good (c)Good (d)Average (e)Poor
Sales
12% 2% 12%
a
b
c
d
32% e
42%
DATA INTERPRETATION
As per the finding of the above question of my questionnaire 12% thinks that it has an
Excellent cleanliness, 42% thinks that it has Very Good cleanliness, 32% thinks that it has
Good cleanliness, 12% thinks that it has a Average cleanliness and 2% thinks that it has Poor
cleanliness.
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FINDINGS OF THE
STUDY
46
FINDINGS
2. Most of the respondents said that they use PVR for entertainment purpose.
5. Half of the respondents said that they keep in mind for Cash back when it comes to
book tickets.
6. Most of the respondents believe that PVR is safe for bank account details.
8. Most of the respondents said that they attract to it because of their conformability.
11. Most of the respondents said that 50% to 80% people are using PVR.
12. Most of the respondents said that they of course refer others for PVR.
13. Most of the respondents said that they are very satisfied from PVR in every aspect.
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CONCLUSION
48
CONCLUSION
The main emphasis of this project report is to study of the consumer preference towards PVR
in Moradabad city. Mostly customers are use PVR, and their propose to use PVR is
entertainment and refreshment when they using PVR services they keep in mind about show
timing and cash back. The customers says that they find
PVR is safe for add back account details. Most of the consumers are use PVR on monthly
basis and they think that 50% to 80% people are using PVR. Most of the consumers are
aware about PVR from Advertisements. The customers are very satisfied with the PAYTM
service and they are like to refer their friend to use PVR.
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SUGGESTIONS
50
SUGGESTIONS
It should made application procedure easy and understandable for its customers.
They have should put efforts in maintaining good relationship with its customers.
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‘
LIMITATIONS
52
LIMITATIONS
reminders.
There is a risk of collecting incomplete and wrong information as some people are
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REFRENCE/
BIBLIOGRAPHY
54
REFERENCES
WWW.GOOGLE.COM
WWW.WIKIPEDIA.COM
WWW.ORG.COM
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ANNEXURE
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STUDY OF CONSUMER SATISFACTION TOWARDS PVR, MORADABAD
Name : __________________________________________________
Address :
__________________________________________________________
__________________________________________________________
Contact No : +91___________________ Age : _____
Occupation : _______________________ Education : __________________
Questionnaire
1. Which is the best among the 3 Auditorium?
5. What can you say about the price of food according to its quality?
(a)Yes (b)No
7. What’s your opinion about the probable attitude of the co visitors in the auditorium?
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9. What’s your perception about the behavior of the employees?
13. What is the availability of the mode of Transportation to reach the destination from your
residence?
(a) Personal vehicle (b) mini metro (c) auto rickshaw (d) manual rickshaw (e)
walking
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