Rihanna –

Good Girl G
one Bad Live
Analysis Of
DVD cover
 Track list

Back cover
image

Main title
Tagline

Spine Title

Main Image

website
Billing
Technical block
Format logo
specifications
and Running
time Special Features /
Track list
 Key Elements..
Main Title:
The two titles on the main cover are ‘Rihanna’ and ‘Good Girl Gone Bad Live’. The artists name is usually large
in order for the audience to see as they will recognise the artist name and be attracted to it. The font of the
artist name is simple and basic, this is effective for the target audience as it is clear for them to read.

Tagline:
The tagline, ‘Good girl gone bad live’, refers to her album ‘good girl gone bad’ fans of Rihanna will know this
which will appeal to them therefore they will buy it so they can see all the footage of her live show.

Main Image:
The main image dominates the cover of the DVD which mainly happens in all DVD covers. Also, the tagline,
‘good girl gone bad live’ links well with the main image as her whole image has changed compared to her
before, also with the image being a LIVE photo the audience immediately get an idea of her on the stage,
which attracts them to watch the DVD more.

Special Features/ Track list:

On the front cover the audience get a description of ‘special features’ this appeals to audience as they get
something more which is effective as they would want to know/ see more about there favourite artist.

Spine Title:
The spine title is an important element which all DVD’s use, as it makes easier for the audience. This is used in
order to help the audience find the DVD without taking it out from stack.
 Key Elements..
Back cover
Track list:
The track list on the back cover is very important as it allows the audience to know
what they expect to see her perform on the DVD. This is relevant as it gives them a
little knowledge of what they will see.

Back Cover Image:

The back cover image is also taken from a live performance, and from the
umbrella’s from her dancers, the targeted audience will immediately know it was
taken from the performance of her song ‘Umbrella’. The audience will know from
the image itself that this is a song she will cover without reading the track list which
is effective as they may want to see this specific song being performed.
Rihanna – “Good Girl Gone Bad Live”

0 The event being captured is a live Rihanna tour for her new album ‘Good Girl
Gone Bad’.
0 The DVD is targeting people who are in to the RnB genre, also predominately
females. The main people who the DVD is targeting are Rihanna fans as they
are most likely to buy the DVD. Also, fans who were not able to attend the tour
will be targeted, therefore they wont feel as they have missed out on the tour.
0 The cover revels to the audience that Rihanna has in fact changed her whole
image, hence the title of her tour and new album ‘good girl gone bad’. We see
Rihanna in a black, leather, revealing outfit. Having her wearing black, a colour
which portrays being ‘bad’, and leather signifies to the audience she has
actually gone from a ‘good girl’ to a ‘bad girl’.
0 The DVD cover represents her music and her music video’s, especially the back
cover image. People who may have only seen the ‘Umbrella’ video once, will
immediately know that that performance is to her song ‘umbrella’.
 The inside of the Digi- This is a Digi-Pack
pack which are on
either side of the cd &
there are lyrics on it.
Cedigest The lyrics could be from the main
songs on the album and these
promoting the band
‘Cedigest’ and their new
album.
lines also are promoting that song
by having

We see this
symbol used
on the
outside of
the cover
and once
again on the
inside.

This is the track

Lyrics from one of
the bands songs Front cover with an
image and blood which
runs through the digi-
pack with blood
splattered on some of the
other colours. The theme
is carried throughout
However the Artist name is not very listing and we can see
visible against the background and the the colour beige has
typography is quite small, the image is been carried out
the main focus on the cover.
throughout the digi-
This indicates that the artist wanted on all the covers.
the image to be the main focus as its
two hands covered in blood this will
get a reaction from people, good or
bad and draw them to the product.
 “Cedigest”
0 The artist is called Cedigest and they are branded by the image of the bloody
hands which can also be seen on other products by them.
Regarding the Digipak, the theme of blood runs throughout the covers, with
blood splatters shown.

The digipak is constructed in a way in which it can be opened up into 6 pieces.

It is made from hard cardboard and folds up to be as small as a cd case.

The dvd is targeting a group which like metal music such as this and we can tell
this by the dark colours used, the images of the bloody hands and the blood
splattered.

The image the cover gives the audience the message that the music
video/performance will be dark/ fast paced and with lots going on.
 The back cover Institution Has a clear title of
also included Logo the artists name, so
Includes a bar screen shot of the audience are
code which is a the actual aware of who it is
performances
necessary thing
within the DVD
that has to be
included within a
DVD digipak.

Front Cover main

image is of
Back Cover Which Michael himself ,
included looks as if its has
information of been screen shot
what is included from the DVD
within the DVD for itself because he
example a track list is singing within
of song that will be the image.
sung within. This
may appeal to the
audience because
they may enjoy Format
that song and may Logo
never have seen
him perform live
therefore a DVD is Gives details of
a way for them to what the DVD is
experience it about, In this
Tells the location of
case it’s the
Billings where the event look
Victory Tour
Block place (Dallas) This
may appeal to
(some of the
people who may target audience
have gone to the may have been at
actual event itself that event )
 The Jacksons – ‘Victory Tour’
Live in Dallas

The artist within my digipack is Micheal Jackson (or the Jacksons) and they are branded
mainly by the images/ screenshots that are included on the cover of the digipak.
The digipack is constructed in a very simple way, for example not much information is
included within the front or back cover of the digipack and the images that are used
through out the product are mainly screen shot from what I assume of the live concert
and performances within the actual DVD itself.
I have chosen to do this digipack because it has given me a very clear idea of what may
need to be included within our own product that we will be producing. It has also shown
me that the most simplest of things can be very effect to its target audience.
The DVD itself I think itself is targeting people that may have been at that actual even
itself or people who did wish to go to the concert but were unable too.
The message that I feel that the cover gives to the audience is that the artist has a genuine
passion for music and performing mainly by snap shops that are shown in the cover, this
may because you are able to see the emotion on this face and also see that the artist is
genuinely enjoying himself. It also shows that he is a very performing artist in person
and also in music video’s.