September 2010 VOL 1 ISSUE 3

PRERNA प्रेरणा
Employees News Letter कर्मचारी सर्ाचार पत्र

CONTENTS

 Director’s (Operation)
Message

 Editor’s Message

 HR Dash Board.

 New Arrivals.

 Staff’s promoted.

 Power Social E Groups

 Yoga for restore to Health

DS Construction | India| Libya | UAE

 September 2010
From Director Operations desk
HR which is evolving in Our Company is been traditionally involved
in the functions of recruitment, selection, induction, training and
development, grievance handling, employee counseling, industrial
relations in the organization is perceived to be Institutional by
approach with complete transparency. If one views it from the
global perspective, the HR functions has undergone perceptible
change and if these changes are not taken cognizance of the
department simply ceases to exist. Technology cannot substitute
human interactions. However business decisions highly numbers
oriented and IT must give its value addition to enhance HR
transactions on daily activities such as Employee Contract renewals,
VISA Processes. Currently HR Management software which we
invested monies in, is catering to document Employee Transfers,
and HR MIS, seamlessly. Other key benefits to the Unit heads are:
HR MIS pertaining to his team.
With a bigger salary structure, perks, compensation benefits, given
to deserving employees since 2010 beginning, I expect / what I
want the HR leaders to redefine every employee his roles and their
contribution to DS Construction. I want HR professionals with
enthusiasm for the business, a strong presence among their peers,
professional compatibility with top executives, and down to earth
savvy. In other words, I expect the department of HR to be a service
centre apart from taking adequate care of people who are skilled,
educated, talented & knowledgeable.
However, some employees still believe that HR is the place to get
free therapy, happiness, more welfare schemes. I as an owner’s
perspective, on the other hand, expect HR professionals to build
organizations systems, processes, methods to the company
extremely competitive. For example HR dash board mentioned in
the enclosed pages, indicates key HR services handled as well as on
issues such as creating tangible employee satisfaction and
retention.
Now that the pending Salary disbursements have been through, all
employees must focus on their daily productivity. There are many
challenges on business front main issue is receivables from our
prime clients.
I wish all employees happy duseerah which brings DS family
members to enjoy festival. Happy Prerna September 2010 reading
DS. Construction
VOL 1 ISSUE 3
From Editor’s desk
I was reading an article published in a newspaper WHAT IS HR.
The meaning I got from the article if I sum up its like: “real” HR
professional has to have a combination of profiles:-
 The brains of Einstein.
 The Charisma of Kennedy.
 The negotiating skills of Kissinger.
 The marketing skills of Iacocca.
 The soul of Mother Teresa.
 The stamina of Jackie Joyner-Kersee.
The HR in the new millennium has gone in for a big change and
the HR professionals who are people managers need to adapt to
change quickly, correctly before they could consider changing the
mind set of their employees.
Often HR pros are perceived as only able to deal with the softer
side of business because they are diplomatic, typically positive in
outlook and gracious.
Outcomes that VERTICAL head expect are a well-executed HR
strategy, an efficient HR service, an increase in employee
commitment and capability, and organizational renewal. To
successfully deliver on these goods, HR works 24/7 to interact
with employees and always HR radar’s analysis is conveyed to
Business Owner’s
In the Prerna September 2010, we have innovative articles and
news on DS family member’s issues and concerns
Lastly, HR is on tremendous pressure due to budget constraints,
to send employees on FINAL and LEAVE. Prime reason, as we all
know that our key customers are very slow in giving us the monies
for the construction work executed over the last 6 months. Happy
Prerna September 2010 reading
 September 2010 VOL 1 ISSUE 3

Human Resources Dash Board for the Month of

September’ 2010
Number of staff promoted in September 2010………..………………………………………………….…….………….9

Newly joined staff’s – Libya ……………………………………………………………………………………………………….……4

Welcome note issued by VP-HR in September …………………………………………………..………………...………4

Personal files created for the new employees joined in September 2010 ………….…….………...…….53

Insurance cover for new joiners’ in September 2010……………………………………………….……...……..…53

Total number of staff’s on pay rolls in September 2010 …………………………….………..….……….….…529

Total number of worker’s joined in September 2010 ……………………………………………………….….…...45

Total number of worker’s in September 2010 …………………………………………………….…………….……4579

Total number of staff’s proceeded on leave in September 2010 …………………………………...….………11

Total number of worker’s proceeded on leave in September 2010 ………………………….……..………....8

Total number of staff’s contracts renewed in September 2010 ……………………………………….….…...19

Total number of worker’s contracts renewed in September.2010...…………………………..……...…….49

Total Number of Promotions during September 2010……………………………………….……………………10

Editor: Mr GVS Rao.

Patrons: Mr . TK Ghatak, Mr. Vinay Kapoor, Mr. Sudheer
Kumar, Mr. Malisetti, RN Babbar, Mr Vivek Tiwari, Mr
These social web ways of networking together are all blasting the WEB
Gulshan Babbar

DS Construction
September 2010 VOL 1 ISSUE 3

STAFF’S NEWLY JOINED IN SEPTEMBER 2010

Babu Raj K Sunil Kumar R. Anandha Charan P Sukdev S. Ved Vyas Sharma
Accountant cum Store Keeper Civil Supervisor Road Supervisor Land Surveyor
Cashier

Born on: September 28, 1929

LATA JI
"Faith is taking the first step even when
you don't see the whole staircase."

DS Construction
September 2010 VOL 1 ISSUE 3

STAFF’S PROMOTED IN SEPTEMBER

2010
Mr. K V Ramanamurthy
Has been promoted as DGM
(Electrical) from Sr.
Engineer (Electrical).
– Swani
Mr. Abid Usmani
Has been promoted as Dy
Manager (Q/C) from Sr.
Engineer (Q/C).
– Sebha.

Mr. Chokkalingm Balaraman

Mr. Radha Krishna Nair has
has been promoted as Dy
been promoted as Asst.
Project Manager from
Manager from Accountant.
Engineer Project (Building)
– Swani
– Kufra.

Mr. Mohamed Imteyaz has Mr. Pradhan Dibakar has

been promoted as System been promoted as Sr.
Administrator from Data Foreman (Civil) from
Entry Operator Foreman (Civil)
– Swani – Ghariyan.

Mr. Joginder Paul has been

Mr. Vijayan Sadanandhan
promoted as Sr.
has been promoted as Sr.
Foreman(Eletro-Mechanical)
Supervisor (Electrical) from
from Foreman (Electro-
Supervisor(Electrical)
Mechanical)
– Messla.
– Ghariyan.

Mr. Pradip Salui has been

promoted as Sr. Land
Surveyor from Land
Surveyor
– Ghariyan.

DS Construction
 September 2010 VOL 1 ISSUE 3

The Power social E-groups

Social networking websites have been around since the mid-90's, but in recent years, social
 MySpace networking has exploded across the web. The Web 2.0 initiative has made modern social
 Facebook networking sites increasingly popular and easier to use than the initial wave of sites that
 Twitgoo launched in the 90's.
 Blogger
 Live Journal Last year, Face book surged past MySpace to become the most popular social network.
 Hi5 Flixster also gained ground, overtaking Classmates, and LinkedIn rose in popularity as more
people focused on their jobs. And while Twitter is as much of a social messaging platform as
 Friendster
a social network, it has definitely led an invasion into the top social networks over the past
 Orkut two years.
 Tagged
 myYearbook The top social networking websites is divided into three categories: General purpose,
 LiveSpaces special interest social networks with a specific theme, and international sites.
 Bebo
 Xanga  Facebook: Founded by Mark Zuckerberg, Facebook was designed as a social
 Multiply networking site for Harvard students. After spreading from Harvard through the
 iGoogle university ranks and down into high school, Facebook was opened to the public in
2006.
 MySpace: Started in 2003, MySpace was a driving force in popularizing social
networking and still maintains a large user base. A highly customizable social
network, MySpace continues to reposition itself in the industry. Create a Flashy
MySpace Profile
 Twitter: What started out as a micro blogging website has quickly grown into a
social messaging platform and one of the top social networks in the world. Twitter
is phenomenon that transcends social networking to provide an outlet for news,
trends, buzz, and chat among many other uses.
 Ning: A social network for creating social networks, Ning takes the idea of groups
to a whole new level. The ability to create your own community makes Ning a
great home away from home for organizations and groups looking to fill the social
void. How to Create a Social Network on Ning

These social web ways of networking together are all blasting the WEB

Zuckerberg launched Facebook from his Harvard dormitory room

on February 4, 2004. The idea for Facebook came from his days
at Phillips Exeter Academy, which, like most colleges and prep
schools, had a long-standing tradition of publishing an annual
student directory with headshot photos of students, faculty and
staff known as the "Facebook". Once at college, Zuckerberg's
Facebook started off as just a "Harvard thing" until Zuckerberg
Mark Zuckerberg decided to spread Facebook to other schools, enlisting the help
of roommate Dustin Moskovitz. They first spread it to Stanford,
Dartmouth, Columbia, New York University, Cornell, Brown and
Born on May 14, 1984 (now aged 26) Yale, and then to other schools with social contacts with Harvard.

Education Phillips Exeter Academy

Zuckerberg moved to Palo Alto, California, with Moskovitz and
attended Harvard College some friends. They leased a small house that served as an office.
Over the summer, Zuckerberg met Peter Thiel who invested in
Occupation Co-founder, CEO & President of Face the company. They got their first office during the summer of
book 2004. According to Zuckerberg, the group planned to return to
Harvard in the fall but eventually decided to remain in California.
Net worth ▲ US$6.9 billion (2010)
On July 21, 2010, Zuckerberg reported on the Facebook blog that
the company reached the 500 million-user mark.

Most successful story of the recent times, where it motivates us all….

 September 2010 VOL 1 ISSUE 3

What are 5 top issues really worrying employees? In DS Construction FZ co.

1. What is my future in DS?

Ans: HR has developed grading system. Your administrator must explain to you –your current grade and career
Path

2. When will I go home and see my family members

Ans: We have made tactical plan to ensure that your going home as per contract is respected and executed.
Please ask your administrator to explain to you the plan and when likely you can proceed to India.

3. How long I should wait for my turn to get leave processed?

Ans: Every effort is on to send you as per contractual obligations. Admisntrator in your unit will detail you

4. What happens to my family if anything happens to me

Ans: for all cases other than NATURAL DEATH, we have taken policy in India. Incase of WORKER- NATURAL
DEATH, per death each Worker voluntarily contributes 1 LIB DINAR and staff contributes 5 LIB DINARS,
An the management contributes 100% matching monies and entire amount is paid through cheque in
INDIA, to the family members of the deceased employee

5. Why I am having fear in my mind?

We strongly suggest developing good hobbies like playing sports, and praying and Yoga. This will enhance
confidence and strong mind to live with purpose.

YOGA @ WORK

Yoga is becoming popular in all parts of the world. For the restless mind it gives solace. For the sick, it is a boon.
For the common man, it helps to keep him fit, comfortable and beautiful. People practice it for increasing
memory, intelligence and creativity. With its multifold advantages it is becoming a part of education and potential
therapeutic tool to prevent and manage the psychosomatic diseases.

Human beings resources and its development are based on the synchronization of their mind and body. The
practice of Yoga is a perfect means to develop this harmony to synchronize their mind and body.

Why Yoga in Workplace?

To be efficient in any field – whether personal or professional – the key is to be relaxed and aware.
The benefits of Yoga are manifold and most of us are aware of this, although we have not had the opportunity to
learn more about Yoga. There are short-term benefits of Yoga and more long term benefits. Short-term benefits
include relaxation and rest; while long term benefits of Yoga for employees include more tangible results including:
 Less sick days lost
 Less back pain
 Better problem solving skills
 Improve posture and flexibility
 Mental clarity
 Stress management
 Improved Self Esteem
 The Happiness Factor
 Quicker response time
 Energy and Vitality
 Stronger Team
 September 2010 VOL 1 ISSUE 3

How the practice of Yoga helps to improve the productivity of the workforce?
Any job can be done in two ways:
First – “ It is my duty, so, I have to do it”.
Second – “ It is my job, I love it and I want to do it.”
The “have to” attitude burdens you every minute of the hour, and every hour of the day leading to stress. The “want to”
attitude leaves you mentally refreshed, more productive and charged up after a long day of debugging the programs.
So how can you bring about a transformation from the first to the second way?
The secret lies in the attitude while a work is done. This attitude develops automatically once you have a healthy body
mind and vibrant spirit.
The answer seems convincing enough, but sadly it is locked up in box to which we don’t seem to have the key.
In your present situation, it is unlikely that you may know where the key is i.e. How to achieve that state mind. Ask
yourself, do you know how to relax?
If you do, but find it too time consuming to follow it, then you should also know that, actually it is not so.
One hour of Yogic practice in a day will give you 23 hours of confidence, of Health and Well being.
10 minutes of relaxation practice will yield in seven hours the work of nine hours.
So don’t feel guilty in spending that one sacred hour of the day to yourself. You are doing a favor to yourself and in the
bargain making the best insurance for your future.
It is the Yogic techniques which are the key to the box, the Yoga you shall practice here will encompass both your
professional and personal life.

The Yoga sessions shall consist of following

 Yogasansa (Yoga postures)
 Pranayama (Breathing techniques)
 Relaxation techniques
 Meditation

Yogasansa
Asanas help in gently stretching and exploring all parts of the body and can be adopted by persons of all size, weight,
state and age. They provide Physical Fitness while increasing awareness they strengthen the Spine - a basic necessity for
total Physical Health, and ease tension in the neck and shoulder reason.
Pranayama
Pranayama brings new levels of awareness by stopping or restraining distractions of the mind. These practices reduce
thoughts, conflicts etc. in the mind and thus increase the concentration, memory along with wonderful physiological
advantages. Pranayama helps therapeutically in managing asthma , hypertension, digestive disorders sinusitis etc.

Relaxation Techniques
By Relaxation one can release tension both in mind and body for a period of time to allow complete rest and
revitalization. It helps in a number of ailments , stress and tiredness. These techniques are an effective method to
break habits like smoothing, poor eating regimen etc

Meditation
This is the practice involving control of the mental functions which start from the initial withdrawal of the senses from
external objects. The basic principle of meditation is to develop internal awareness.
Thus these practices will increase the productivity of the employees and Promote positive physical and mental health.
 September 2010 VOL 1 ISSUE 3

It was Rob Janoff, the Art Director of Regis McKenna Advertising who in early 1977 were hired by Steve Jobs to define a new logo
and logotype.

According to Rob's own words...the real reason behind the bite is thus...

"I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite
out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably
bitten into it and that's what you get.

It was after I designed it, that my creative director told me: "Well you know, there is a computer term called byte".

And I was like: "You're kidding!" So, it was like perfect, but it was coincidental that it was also a computer term."

It's true that Apple differentiates itself from other PC manufacturers by producing premium products at premium prices, but
there are downsides to remaining a premium niche brand:

At some point a niche market becomes saturated. Apple currently has up to an estimated 10% of the PC marketplace. It's
unlikely that much more than 10% of consumers want a premium PC at a premium price. Using BMW as an analogy, BMW makes
great high end cars but unless they ever start producing cars and trucks that are salable outside their niche market they will
remain a niche player, with limited growth potential.

Some Mac users might say "So what? Apple is doing just fine as a premium PC manufacturer.". These are the same people who
keep hoping that Apple's market share will continue to grow. The problem is that Apple's market share growth is limited to the
available market for its products. Because of this, Apple's market share may be already reaching its limit.

DS Construction
 September 2010 VOL 1 ISSUE 3

EIGHT CLUES TO HAPPINESS

By- KHUSHWANT SINGH

Having lived a reasonably contented life, I was musing over what a person should strive for to achieve
happiness. I drew up a list of a few essentials which I put forward for the readers' appraisal.

1. First and foremost is GOOD HEALTH. If you do not enjoy good health you can never be happy. Any ailment,
however trivial, will deduct from your happiness.

2. Second, A HEALTHY BANK BALANCE. It need not run into crores but should be enough to provide for
creature comforts and something to spare for recreation, like eating out, going to the pictures, travelling or
going on holidays on the hills or by the sea. Shortage of money can be only demoralizing. Living on credit or
borrowing is demeaning and lowers one in one's own eyes.

3. Third, A HOME OF YOUR OWN. Rented premises can never give you the snug feeling of a nest which is yours
for keeps that a home provides: if it has a garden space, all the better. Plant your own trees and flowers, see
them grow and blossom, cultivate a sense of kinship with them.

4. Fourth, AN UNDERSTANDING COMPANION, be it your spouse or a friend. If there are too many
misunderstandings, they will rob you of your peace of mind. It is better to be divorced than to bicker all the
time.

5. Fifth, LACK OF ENVY towards those who have done better than you in life; risen higher, made more money,
or earned more fame. Envy can be very corroding; avoid comparing yourself with others.

6. Sixth, DO NOT ALLOW OTHER PEOPLE to descend on you for gup-shup. By the time you get rid of them, you
will feel exhausted and poisoned by their gossip-mongering.

7. Seventh, CULTIVATE SOME HOBBIES which can bring you a sense of fulfilment, such as gardening, reading,
writing, painting, playing or listening to music. Going to clubs or parties to get free drinks or to meet
celebrities is criminal waste of time.

8. Eighth, every morning and evening, devote 15 minutes to INTROSPECTION. In the morning, 10 minutes
should be spent on stilling the mind and then five in listing things you have to do that day. In the evening, five
minutes to still the mind again, and ten to go over what you had undertaken to do.

RICHNESS is not earning More, Spending more or saving more, but...

"RICHNESS IS WHEN YOU NEED NO MORE"

DS Construction
 DS Construction | Prerna |
September2010 Issue

How many faces

can you identify
from the picture
September 2010
on the left side?
VOL 1/ ISSUE 3

We found at least 8 animals in the picture below,

How many can you find?