STUDENT’S COLLOQUIUM REPORT

SURVEY ON
CONSUMER BEHAVIOUR
ON LCD TVs
IN AHMEDABAD

SUBMITTED TO:

Dr. HIMANI JOSHI SUBMITTED BY:

Academic Co-ordinator Akash Thakur

Bharat Maheshwari
Dipa Shah
Girish Nair
Nikita Sanghvi
Prakash Prajapati

GROUP NO.: 6

DATE OF SUBMISSION:

19th JAN 2010

Page 1 of 35
 ACKNOWLEDGEMENT

We extend our warmest thank and appreciation to all people who have assisted us in the preparation
of this report.

We are thankful towards the whole Stevens Business School family for providing the infrastructure
and facilities, without which our project would have not taken a shape.

We are also thankful to Mr. Dinesh (Sales manager, Vijay sales) & Mr.Ankit (Floor manager, Sales
India) for their valuable suggestion and feed back for preparing questionnaire and also allowing us
to interact with their customer for taking their feedback.

We are also grateful to the respondents of our questionnaire who spared their valuable time and
obliged us by giving their co-operation and the information we needed.
We also convey my sincere gratitude to all the authors & websites from where we had collected
meaningful materials.
Last but not the least; we would like to thank our faculty member, Dr. Himani Joshi, Academic Co-
ordinator for providing us with guidelines, suggestions, feedback & meaningful insights about the
subject of study.

Page 2 of 35
 ABSTRACT

The Indian market for entertainment devices like television has been expanding in the last two
decades. Several players are introducing not only several features to the existing products but also
new products like LCD (Liquid Crystal Display) TV and Plasma TV to capture various segments of
the market. Consumers now have a wide choice for the selection of televisions. The present study is
an empirical research done on factors influencing the behaviour of the customers towards LCD
Televisions of a selected city. A random sample was selected from the selected areas and a
questionnaire was prepared for the research process & to analyze the data. The main findings reveal
that physical features, operational features, promotional features and word of mouth are the main
factors which tend to influence the buying decision in a positive manner-to increase the sales of the
product, whereas the price and brand name have a negative influence on the behaviour.

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 LIST OF CONTENTS
Acknowledgement.……………….…………………………………………………….2

Abstract .........................................................................................................3

List of Charts ….…….…………….…………….………………………………………..5

Introduction .….……………….……………………….…………………………………6

Body of Thesis ……………….…………………………………………………………....7

Methodology ……………………….……………………………………..……………...11

Research Design ……………………….………..…………………………….....……...12

Findings & Analysis of Data ………..........…...…………………………………….13

Conclusion.......................................................................................................21

Recommendations ………………………………………………..............................22

Limitation ………………………………………………………….…………..…………….23

Appendix ...........................................................................................................24

Reference ...............……………………………………………………………….………...33

Page 4 of 35
 LIST OF CHARTS

Chart.no. Name of the Chart Page no.

Number of respondents
5.a 13

5.b % of respondents having TVs 14

Frequency of LCD TV purchased

5.c (as per brand) 15

Frequency of LCD TV purchased

5.d (as per screen size in inches) 16

% of features of LCD TV
5.e preferred 17

Factors influencing
5.f Purchase of LCD TV 18

Budget (in rs.) for future

5.g purchase of LCD TV 19

Best advertisement promotion

5.h 20

Page 5 of 35
1.INTRODUCTION

1.1 Purpose
The project is expected to throw light into various factors which affect consumers purchase
decisions, while buying LCD TV, & demographic profile of customers in Ahmedabad.

This study can play a major role for organizations while planning its marketing activities & decide
on the promotions for the same.

Moreover, the study is going to provide meaningful insights to students, who will be doing similar
study in future.

1.2 Nature of Study

The study is based on a combination of primary & secondary data & thus will be able to analyse
various major factors which affects the purchase decisions regarding consumer durables, namely
LCD TVs for various area segments.

1.3 Nature of Project

As in the study, various customers are interviewed, this project is expected to serve valuable
information, regarding the various factors affecting consumer’s purchase decisions for consumer
durables mainly LCD TVs in Ahmedabad, the project is undertaken in Ahmedabad & may not hold
completely relevant for other zones of the country, where the demographic factors are different.

1.4 Overview
The study is provide a brief knowledge on the demographics elements present in the market of
Ahmedabad, & its effects on the purchase decisions on LCD TVs ,& major factors, or a
combination of factors which affects the consumer’s purchase decision for the same.

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2. BODY OF THE THESIS

2.1 INTRODUCTION

2.1.1 Liquid-Crystal Display Televisions

Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology to produce
images. LCD televisions are thinner and lighter than Cathode Ray Televisions (CRTs) of similar
display size, and are available in much larger sizes as well. This combination of features made
LCDs more practical than CRTs for many roles, and as manufacturing costs fell their eventual
dominance of the television market was all but guaranteed.

In 2008, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time, and
its sales figures relative to other technologies are accelerating. LCD TVs are quickly displacing the
only major competitors in the large-screen market, the plasma display panel and rear-projection
television. LCDs are, by far, the most widely produced and sold television technology today,
pushing all other technologies into niche roles.

2.1.2 Liquid Crystal Display

A liquid crystal display (LCD) is a thin, flat panel used for electronically displaying information
such as text, images, and moving pictures. Its uses include monitors for computers, televisions,
instrument panels, and other devices ranging from aircraft cockpit displays, to every-day consumer
devices such as video players, gaming devices, clocks, watches, calculators, and telephones. Among
its major features are its lightweight construction, its portability, and its ability to be produced in
much larger screen sizes than are practical for the construction of cathode ray tube (CRT) display
technology. Its low electrical power consumption enables it to be used in battery-powered electronic
equipment. It is an electronically-modulated optical device made up of any number of pixels filled
with liquid crystals and arrayed in front of a light source (backlight) or reflector to produce images
in colour or monochrome. The earliest discovery leading to the development of LCD technology,
the discovery of liquid crystals, dates from 1888. By 2008, worldwide sales of televisions with LCD
screens had surpassed the sale of CRT units.

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2.2 LEADING PLAYERS IN INDIAN LCD TELEVISION MARKET

Indian Television Brands

  

Chinese Television Brands

  

Korean Television Brands

  

Page 8 of 35
Japanese Television Brands

Other Country brands

  – Taiwan

 - Holland

 - USA

2.3 DIFFERENCIATION BY SIZE

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2.4 INDIAN CONSUMER BEHAVIOUR

In today’s competitive scenario, business organizations in India are most worried about the future
uncertainty. An increasing number of market planners are finding that growing complexity and
uncertainty of the environment are difficult to cope up. Behavioural dimension added new
complexity to marketing people. Still, there is no other alternative but to face this situation.
Organizations are continuously facing new equations in their operating environment in every
direction (Bettis & Hitt, 1995). Complex competitive status, vulnerable demand forecast,
varying consumer preference, existence of too many brands, changing attitude of channel
intermediaries, shortening of the product lifecycle, (Hammer, 1997) are making marketing decisions
extremely difficult and risky. And here comes the role of multidimensional analysis of a particular
field.
In television market, situation is no way better. Television, as a product, is getting the status of
essential commodity inviting complicacies and uncertainties. TV market has also one unique
problem. It is on a developing phase. A shift from rural to urban sector is continuously going on.
Residential areas in metros, mini metros, cities, towns and small towns are growing at faster rate.
Industrialization, infrastructure development, and extension of areas under amusement and
entertainment are creating huge scope for further market growth. Social developments of
community and upcoming upper middle class with increasing purchasing power have marked this
field as an area of additional complicacies and uncertainties. In view of the growing importance and
market (Porter, 1980) it is proposed to carry out a study covering factors affecting the consumer
buying behaviour for television.
CTVs are mainly two types, namely Flat-panel TVs and Front Projection TVs. On the basis of
display mode, they are classified into LCD, Plasma, DLP, and SXRD or LCOS. The 14", 20" and
21" televisions are the most widely used which accounts for about 90% of the market in India. Flat
screen television is the fastest growing segment. Keeping this in view we have restricted our study
to these Flat-panel TVs only as Front-projection TVs are not televisions in the most obvious sense.
The vital features that are considered by a consumer before buying a Flat-panel TV set includes:
sound quality, DVD connection, remote control facility, discount availability, durability, built in
stabilizer, foreign collaboration, proximity of dealers, price, picture quality etc. When more than a
dozen brands are aggressively pushing for a larger chunk of the market claiming that they go well
beyond picture quality and sound clarity; going for the right model is all the more tough.
There are several units in the market that can be analyzed. Our main thrust in this study is the
consumer and their perception towards choosing LCD Television. Keeping all these aspects in view,
we have analyzed the attitude of the consumers on the basis of the attributes, preferable brand,
sound quality, durability, recommendations, price, advertisement etc.

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3. RESEARCH METHODOLOGY
The research was to be conducted in mainly four stages:

3.1 - STAGE 1: Identifying the Problem

a) A primary survey was done by informally interviewing few individuals who had purchased
LCD televisions recently.
b) Inputs, about the basic (Generic) factors that they consider purchasing LCD televisions were
gathered.
c) Various materials published in similar studies were consulted.
d) Key factors & the kind of data required for successful completion were being identified.

3.2 - STAGE 2: Collecting Suitable Data

a) A questionnaire was framed while considering both the key & the generic factors, which
affects consumer purchase decisions.
b) Customers are classified according to two segments according to their area of residence.

3.3 - STAGE 3 : Analysing & interpreting the collected Data

a) A data sheet is being formatted by feeding the collected information into excel sheet
systematically.

3.4 - STAGE 4 : Writing the Report

a) Detailed report has been made as per the analysis from time to time in a most possible
proper, convenient & scientific format by applying suitable higher order statistical
procedures to define & interpret the required information.

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4. RESEARCH DESIGN

4.1 Objective: “To study consumer behaviour towards LCD Televisions in Ahmedabad.”

4.2 Sampling:

As the study demand, the questionnaires were filled by respondents from various segments of the
city.

4.3 The Sample size :

The sample size was 160, which was divided into two parts – Eastern Ahmedabad & Western
Ahmedabad.

4.4 Type of Sampling Design:

Non-Probability Sampling :( Convenience Sampling)

The sample design for the survey is convenience-sampling method. This method is selected by
considering time factor for the survey and population.

4.5 Data Collection:

4.5.1 Primary Data

This study is mostly based on Primary data collected, & information received directly in the process
of the survey.

4.5.2 Secondary Data

As the topic of the thesis is comparatively different & related to consumer behaviour of specific
geographic area, thus finding adequate amount of relevant data had been a challenge.

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Still, some websites, & books on Market Research had been referred for finding out the factors &
helped a lot in the process of Questionnaire designing.

Page 13 of 35
5. FINDINGS & ANALYSIS OF DATA

CHART: 5.A
NUMBER OF RESPONDENTS
Column2

ANALYSIS
52
41 44 In our
questionnaire we
16
10 have divided
ages in 5 groups.
20-25 26-35 36-45 46-55 56 & ABOVE As per our
survey we found
that we have got
maximum
respondents from
the age group of 26 t0 35. They responded in a very positive manner as they are young, enthusiastic
and the most important is that they are aware of the features of LCD TV, price, and advanced
technological updates available in LCD TV.

Page 14 of 35
 CHART 5.B
% OF RESPONDENTS HAVING TV
25%
23% 5%

CRTs
LCD TVs
CRTs & LCD TVs
NO TV

48%

ANALYSIS

More number of people is having LCD TV because of its features like picture quality, sound
quality, less space consuming. Price is also one of the important factors which attract consumers to
purchase LCD TV. As there is a neck to neck competition between various brands of LCD and CRT
TV prices are also competitive. This is an advantage for people they can go for the option of LCD
TV with their desired features even though with low budget. LCD is also preferred by the people for
its feature of less space consuming. As the area of home is decreasing people have more tendencies
to purchase equipment that can be adjusted with small space. 

Also large 24% of people have CRT TV. CRT TV has also its own features that, those who want
home theatre system for them LCD TV can not serve their purpose. The Woofer & Dolby sound
quality are the unique features of CRT TV so CRT TV is also preferred by consumer. 

There are 48 % of consumers who are having more than 1 TV at their home. They have both CRT
and LCD TV. Due to variety of channels availability there are conflicts in the family for watching
selective programme at a selected time. This is the major reason that we found in our survey that
why people have more than 1 TV at home. Another common reason is the privacy of an individual
in a family. 

In our survey we have found 5% of the people do not have TV at their home. When we inquired for
the reason, the major findings came out is that they do not want to purchase TV only because they
feel their children’s study might be affected because of it. 
 
 

Page 15 of 35
 CHART: 5.C
FREQUENCY OF LCD TV PURCHASED
(AS PER BRAND) SONY
5% 5% 4% 1% 27% SANMSUNG
5% LG
VIDEOCON
1% SANSUI
7% PHILIPS
HAIER
BPL
ONIDA
PANASONIC

22% 24%

ANALYSIS
People have a tendency to purchase specific brand Television of television. This shows brand
loyalty. In our survey for LCD TVs we have also found that people have whole range of electronics
of a particular brand. They have trust on a particular brand. Sony, one of the oldest brands is one of
them. Currently it is 27% of the total LCD market.

Samsung is also closely in competition with 24% market share. Because of advance technology and
features, Samsung makes it withstand in competition with Sony.

Page 16 of 35
 CHART: 5.D
FREQUENCY OF LCD TV PURCHASED
(AS PER SCREEN SIZE IN INCHES)
13% 2% 4% 4% 7% 17''
21''
26''
21%
32''
37''
15% 42''
46''
52''

35%

ANALYSIS
32” is the most popular size of LCD TV of any company. People are more comfortable with this
size of TV for domestic purpose. Next comes in the popular choice is 26”. As per the total area
available in the house these two sizes of TV are more popular. There are very few people who have
46” and 52” inches TV. Here the root cause for this is the size of home only. Budget is not
constraint for them. Some people have large screen TV for commercial purpose, e.g. hospitals or
clinic or institutes.

LCD TV Price List (in Rs.)

BRAND NAME Size 26’’ Size 32’’ Size 37’’

 39,500,
 28200  59,400
LG  51,500

 41,500
 46,500  62,400
 33,200
SAMSUNG  52,500  72,800
 67,500

SONY  34,900  45,900  62,900

 48900

Page 17 of 35
 48900

Page 18 of 35
 CHART: 5.E
% OF FEATURES OF LCD TV PREFERRED

12%
11% 35%
PICTURE QUALITY
SOUND QUALITY
LARGE SCREEN
ADD ON FACILITY
6% LESS SPACE CONSUMING
PRICE

17% 19%

ANALYSIS
Picture quality has got the highest ranking among the features of LCD TV followed by sound
quality, large screen, less space consuming, add on facility & price.

People are more conscious about the quality of pictures rather than price or other features.

LCD TV falls under the category of luxurious goods. As the purchasing power of the people has
increased, people are more concentrating on the quality of the products rather than price.

Page 19 of 35
 CHART: 5.F
FACTORS INFLUENCING PURCHASE OF LCD TV

11% 3% 3% 17% PRICE ANALYSIS

BRAND NAME
Brand name
MODEL DIVERSITY
attached with
17%
WORD OF MOUTH LCD TV is the
DEALER RECOMMENDATION most important
ADVERTISEMENT
feature on which
consumer
49%
behaviour largely
depends. Price
and model
diversity is
second in a queue. People are more brands conscious as it is a long term asset and they are not ready
to change it frequently. They are ready to pay higher price but, they want durability feature.
Advertisement is also contributing in the purchase behaviour of the LCD TVs. Brand ambassador
also play major role in this. During our survey we also found some brand loyal consumers who
always purchase the same brand electronic items.

Page 20 of 35
 CHART: 5.G
BUDGET (in Rs.) FOR FUTURE PURCHASE
OF LCD TV
9% 15%
15% 25000-45000
45000-60000
60000-80000
80000-100000
100000-120000
MORE THAN 120000

33%

28%

ANALYSIS
Budget for purchase of LCD TV has very large range. It starts from Rs. 25000 to more than Rs.
120000. Majority of the people are falling into the budget range of Rs.45000 to Rs.60000. This
range again depends upon the brand which they want to purchase. Those who are brand conscious
they are ready to pay higher limit of the range of Rs.60000 also. Few people are feature conscious,
they will prefer lower range of Rs.45000 as LCD TVs can avail all the features with a small budget
also.

Page 21 of 35
 CHART: 5.H
BEST ADVERTISEMENT PROMOTION
2% 2%
SAMSUNG
1% 7%
LG
1% SONY
29% VIDEOCON
10%
SANSUI
HAIER
PHILIPS
BPL
ONIDA

25%

24%

ANALYSIS
According to respondents Samsung is top or the town in terms of sales promotion. People can easily
remember Samsung brand because of his brand ambassador, Aamir Khan. Videocon advertisement
is also nowadays famous for bright green coloured Jelly and soft look. Haier is famous for its punch
line that is “Inspired Living” and also beautifully designed pink coloured hoardings.

Page 22 of 35
6. CONCLUSION

 We have done survey for consumer behaviour on LCD TV in Ahmedabad taking a sample
size of 160 people. From the survey we could find that there are many features which
influence an individual to buy and not to buy certain type of TV.

 There is also difference of opinion between various age group of people and also number of
respondents those who has actually taken interest in giving their feed back. Between the age
group of 26-35 maximum people have responded.

 We have also found that many people are brand conscious. We met one family who is brand
conscious for electronic equipment. All the electronic appliances that are available with that
family is of Sony brand only. In our survey we also found that 27% of the people like LCD
TVs of Sony brand only.

 There is also specific choice for size and feature of the LCD TV. People are more
comfortable with 32” (35%) and their priority for the features of LCD TV is picture quality
(35%).

 Advertisement has also impact on the brand recall and purchasing behaviour of the
consumer. Samsung and LG are the two brands whose advertisement is most popular in
consumer. Brand ambassadors are playing key role in the sales promotion through
advertisements.   

 There are also some specific features came into the sight. There is a huge market of LCD TV
as per latest trend. It is also a status symbol for the consumer. But, still CRT TV is also
having space in the drawing room of many homes. People may have more than one TV at
their homes which includes both LCD TVs as well as CRT TVs. LCD TV has unique
features but still people have the tendency to retain their old CRT TVs. During the
conversation with the respondents regarding the reason for possessing have both types of
TVs, different perception of the people came into light. 2% of them said LCD TV can not
support Dolby sound system or home theatre system. Around 25% of the people responded
like there is an emotional attachment with that CRT TVs as it is a vintage for them. Around
50% of the people want to keep it with them as they are not getting an expected resale value.

 LCD TVs has catered huge market because of its unique feature like picture quality, sound
quality less space consuming, and of course price. As price of LCD TV and CRT TV are
almost similar, people are now moving towards purchase of LCD TVs. LCD TVs has also
become a status symbol for the people, which also influence the people to buy LCD TV.

 People seem to be happy with present features available in the LCD TV as they have
suggested no new feature recommendations.

Page 23 of 35
7. RECOMMENDATIONS

 Different requirements to address urban and semi urban population.

 Products need to address Indian working environment.

 Innovations in advertising and promotions.

 Advertisements should focus more on factors like picture quality & sound quality.

 The distribution channel should be even stronger, even in rural areas.

 Growing urbanization, & increase in the number of nuclear families are creating a huge wave
of opportunities for the LCD TV market. This trend is also very much prevalent in
Ahmedabad, thus marketers should emphasize on the major factors affecting consumers
purchase decision, so that they can create a visibility & positive image in the mind of the
customer

Page 24 of 35
8. LIMITATIONS
The study is expected to give meaningful insights but can still suffer from some basic limitations as
mentioned below:

1. Time Constraint
As the time given to complete the project is lesser than actual time required completing
similar studies, the quality of findings may get affected.

2. Sample Size & Nature

The sample size estimated is 160, thus the findings from the same may not be representative
of the actual population.

We have selected Western & Eastern Ahmedabad as our survey area and therefore the report
is based on behaviour people living in Western & Eastern part of Ahmedabad.

3. Classifying Income Segments

Getting required number of respondents belonging to each income segment may be tough. As
unless somebody is filling up the questionnaires, it’s not possible to accurately guess the
income class the respondent is belonging to.

4. Respondent’s Bias
Some respondents may not state their actual income,& thus under/overstatement of the same
is possible. Moreover some respondents might also not state their actual reasons while
making purchase decisions (e.g. Price), due to their ego states.

All the above limitations can affect the actual collected data, but care has been taken to minimize
such discrepancies.

Above all the limitations this study is expected to be useful with minimum possible errors &
discrepancies.

Page 25 of 35
9. APPENDIX
QUESTIONNAIRE 1

QUESTIONNAIRE ON CONSUMER BEHAVIOR ON LCD TV (OLD VERSION)

We the students of STEVENS BUSINESS SCHOOL, Kalol are doing study on consumer behaviour
pattern on LCD television. We would like to request you to fill up the questionnaire given below. Your
valuable feedback will help us in completing our project with the analysis of actual test and preference of
consumer for LCD television. 
 

Name:       ________________________ 

Area of residence: ________________ 

1. Which age group you belonging to? 

      20 - 25 [    ] 26 - 35  [    ] 

36 - 45  [    ]  46 - 55  [    ] 
56 and above [ ] 

2. What is your profession?

         Student [ ] Businessman        [    ]

Service                 [    ] Housewife           [    ]
     Others                 [    ]

3. Do you have television at your home? 

  Yes      [  ]      No [     ]

 If answer of question no.3 is Yes than go to question no. 4? 

 If answer of question no.3 is No than go to question no. 7? 

4. Which type of TV do you have? 

LCD TV     [     ]       Cathode Ray Tube (Regular)     [      ] 

 If you have LCD TV then go to next question, otherwise go to question no.16

5. Which brand of LCD TV you have?

Page 26 of 35
   ---------------------------------------------

6. What size (in inches) of LCD TV screen you have?

-------------------------------------------------

 Now go to question no. 13

7. Are you planning to purchase TV in near future? 

   Yes     [     ]                    No     [     ]

8. Which brand of TV comes to your mind when you hear the word TV?

__________________________

9. Which type of TV would you like to purchase? 

LCD TV     [     ]       Cathode Ray Tube (Regular)     [      ] 

If you want to buy LCD TV then go to next question, otherwise go to question no.16

10. What is your budget (in Rs.) for purchasing TV? 

25000 - 45000 [     ] 45000 – 60000 [     ] 

60000 - 80000 [     ] 80000 – 100000 [     ]
100000 – 120000 [     ] More than 120000 [    ]

 11. Are you aware of features of LCD TV?

    Yes  [     ]               No  [     ]

Page 27 of 35
 12. Which brands of LCD TV you know?

LG  [     ] Samsung  [     ] 

Sony  [     ]  Videocon [     ]
Haier [ ] Onida [ ]
Philips [ ] BPL [ ]
Panasonic [ ]
   If other, please specify ______________ 

13. What size of LCD TV screen you will prefer for your home?

15inch   [     ] 19inch [     ] 

20inch  [     ] 26inch  [     ]
32inch  [     ]   37inch  [     ]  
42inch  [     ]   46inch  [     ]  
57inch  [     ]  

14. Which feature of LCD TV you like the most?

Price [ ] Picture quality   [    ]          

Sound Quality [ ] Large screen  [    ]  
Add on Facility [ ] Less space consuming [    ]

15.   Which factors attract you to purchase of the LCD Televisions?

Price [ ]
Brand Name [ ]
Reputation of the company [ ]
Model Diversity [ ]
After sales service [ ]
Word of mouth from friends and relatives [ ]
Dealer [ ]
If other please specify ______________ 

Page 28 of 35
16. Which advertisement of LCD TV you like the most? 

LG  [    ] Samsung  [    ] 

Sony  [    ]  Videocon  [    ]

If other please specify ______________ 

 
17. Would you like to suggest your friends or relative to purchase LCD TV?

Yes [ ] No [ ]

We are thankful to you for sparing your precious time with us. Your feed back will be
fruitful to us for fulfilling our objective of studying consumer behaviour on lcd tv. 
 
  

Page 29 of 35
QUESTIONNAIRE ON CONSUMER BEHAVIOR ON LCD TV (NEW VERSION)

We the students of STEVENS BUSINESS SCHOOL, Kalol are doing study on consumer behaviour
pattern on LCD television. We would like to request you to fill up the questionnaire given below. Your
valuable feedback will help us in completing our project with the analysis of actual test and preference of
consumer for LCD television. 
 

Name:       ________________________ 

Area of residence: ________________ 

1. Which age group you belonging to? 

      20 - 25 [    ] 26 - 35  [    ] 

36 - 45  [    ]  46 - 55  [    ] 
56 and above [ ] 

2. What is your profession?

         Student [ ] Businessman        [    ]

Service                 [    ] Housewife           [    ]
     Others                 [    ]

3. Which brands of TV comes to your mind when you hear the word TV? (max. 5)

----------------------------------------------------------------------------------------------------

4. Do you have television (TV) at your home? 

  Yes      [  ]      No [     ]

 If answer of question no.4 is Yes then go to question no.5? 

 If answer of question no.4 is No then go to question no.9?

Page 30 of 35
5. Where did you purchase it from?

Company showroom [ ]

Mall [ ]

Wholesale market [ ]

Retail Market [ ]

Any other please specify ________________

6. Which type of TV do you have? 

LCD TV     [     ]       Cathode Ray Tube (Regular)     [      ] 

 If you have LCD TV then go to next question, otherwise go to question no.9

7. Which brand of LCD TV you have?

   ---------------------------------------------

8. What size (in inches) of LCD TV screen you have?

---------------------------------

9. Are you planning to purchase TV in near future? 

   Yes     [     ]                    No     [     ]

 If YES then go to next question, otherwise go to question no.15

10. Which type of TV would you like to purchase? 

LCD TV     [     ]       Cathode Ray Tube (Regular)     [      ] 

 If you want to buy LCD TV then go to next question, otherwise go to question no.18

Page 31 of 35
Page 32 of 35
11. What is your budget (in Rs.) for purchasing TV? 

25000 - 45000 [     ] 45000 – 60000 [     ] 

60000 - 80000 [     ] 80000 – 100000 [     ]
100000 – 120000 [     ] More than 120000 [    ]

 12. Are you aware of features of LCD TV?

    Yes  [     ]                No  [     ]

13. Which brands of LCD TV you know?

LG  [     ] Samsung  [     ] 

Sony  [     ]  Videocon [     ]
Haier [ ] Onida [ ]
Philips [ ] BPL [ ]
Panasonic [ ]
   If other, please specify ______________ 

14. What size of LCD TV screen you will prefer for your home?

15inch   [     ] 19inch [     ] 

20inch  [     ] 26inch  [     ]
32inch  [     ]   37inch  [     ]  
42inch  [     ]   46inch  [     ]  
57inch  [     ]  

15. Which feature of LCD TV you like the most? (Rank from 1 to 6, 1 being most liked feature)

Price [ ] Picture quality   [    ]          

Sound Quality [ ] Large screen  [    ]  
Add on Facility [ ] Less space consuming [    ]

16.   Which factors attract you to purchase of the LCD Televisions?

Price [ ]
Brand Name [ ]
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 Model Diversity [ ]
Advertisement [ ]
Word of mouth from friends and relatives [ ]
Dealer [ ]
If other please specify ______________ 

 
 17. Are you satisfied with your current LCD TV?

Yes [ ] No [ ]  

If No, then Why?__________________________________

18. Which advertisement of LCD TV you like the most? (Rank from 1 to 4, 1 being the most like)

LG  [    ] Samsung  [    ] 

Sony  [    ]  Videocon  [    ]

If other please specify ______________ 

 
19. Would you like to suggest your friends or relative to purchase LCD TV?

Yes [ ] No [ ]

We are thankful to you for sparing your precious time with us. Your feed back will be
fruitful to us for fulfilling our objective of studying consumer behaviour on lcd tv. 

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REFERENCE

www.wikipedia.com

www.aavaas.com

www.ccsenet.org

www.lcdtvbuying.com

www.dancewithshadows.com

www.eetindia.co.in

www.indiastudychannel.com

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