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Laureate Intl Univ - GSM Comprehensive

Laureate Intl Univ - GSM Comprehensive

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Published by pjanto
Graphic Standard Manual reference. Higher Education field. To download this PDF document please do from this link : http://adf.ly/JKtt.
Graphic Standard Manual reference. Higher Education field. To download this PDF document please do from this link : http://adf.ly/JKtt.

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Published by: pjanto on Jan 18, 2011
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12/11/2012

 
Our Identity
Version 1.0April 2010
A comprehensive manual of standards
© 2010 | Laureate Education, Inc.
®
 
© 2010 | Laureate Education, Inc.
| 2
TABLE OF CONTENTS
Table of Contents
Part 1 - Welcome 3
Shaping relationships 4Laureate International Universities 5Our brand is a relationship 6What we stand for 7Our DNA 8Our evolving audiences and stakeholders 9Our evolving audiences and stakeholders...continued 10
Part 2 - Universities & business units 11
A company dedicated to higher education 12Laureate Education, Inc. 13
Part 3 - Elements of our identity 14
Our graphic signature 15The logotype 16Positioning and conguration 17Corporate colors 18Graphic signature reproduction 19How not to use our graphic signature 20Color palette 21Typography 22Using our name in writing 23Important legal requirements 24
Part 4a - Printed & digital applications - US Standard - LIU 25
Business card 26Sandard letterhead 27Standard executive letterhead 28Standard #10 envelope 29Standard #10 window envelope 30Standard mailing label - avery 8164 31Standard generic note pad 32Standard personalized note pad 33CD/DVD adhesive label - avery 8692 34CD/DVD jewel case inserts - avery 8693 35DVD case insert - avery 8891 36Fax cover sheet - Microsoft Word template 37Memorandum - Microsoft Word template 38Microsoft Excel template 39Powerpoint slide templates 4:3 aspect ratio 40Powerpoint slide templates 16:9 aspect ratio 41
Part 4b - Printed & digital applications - US Standard - LEI 42
Standard business card 43Standard letterhead 44Standard executive letterhead 45Standard #10 envelope 46Standard #10 window envelope 47Standard mailing label - avery 8164 48Standard generic note pad 49Standard personalized note pad 50CD/DVD adhesive label - avery 8692 51CD/DVD jewel case inserts - avery 8693 52DVD case insert - avery 8891 53Fax cover sheet - Microsoft Word template 54Memorandum - Microsoft Word template 55Microsoft excel template 56Powerpoint slide templates 4:3 aspect ratio 57Powerpoint slide templates 16:9 aspect ratio 58
Part 5a - Printed & digital applications - metric - LIU 59
Business card 60A4 letterhead 61A4 executive letterhead 62C5 envelope 63C6 envelope 64Dl envelope 65A5 compliment card 66210 x 95 compliment card 67Generic note pad 68Personalized note pad 69CD/DVD adhesive label - avery 8692 70CD/DVD jewel case inserts - avery 8693 71DVD case insert - avery 8891 72A4 memorandum - Microsoft Word template 73Microsoft Excel template 74Powerpoint slide templates 4:3 aspect ratio 75Powerpoint slide templates 16:9 aspect ratio 76
Part 5b - Printed & digital applications - metric - LEI 77
Business card 78A4 letterhead 79A4 executive letterhead 80C5 envelope 81C6 envelope 82Dl envelope 83A5 compliment card 84210 x 95 compliment card 85Generic note pad 86Personalized note pad 87CD/DVD adhesive label - avery 8692 88CD/DVD jewel case inserts - avery 8693 89DVD case insert - avery 8891 90A4 memorandum - Microsoft Word template 91Microsoft Excel template 92Powerpoint slide templates 4:3 aspect ratio 93Powerpoint slide templates 16:9 aspect ratio 94
Part 6 - Specic applications - signage 95
Interior and exterior display signage 96Interior ofce identication sign - 650 Exeter 97Interior cubicle identication sign - 650 Exeter 98
Part 7 - Specic applications - apparel & gifts 99Part 8 The Madrid Convention 101
The Madrid Convention 102The Madrid Convention - continued 103
 
© 2010 | Laureate Education, Inc.
| 3
 
Part 1
WELCOME

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