AbdaliMall Corp Identity

CORPORATE IDENTITY
MANUAL
Introduction 1
Contents
The logo
Brand 2
Colors 3
Anatomy 4
Grid Scale 5
Tones 6
Size 10
Using with 11
English Alphabet 12
Arabic Alphabet 13
Stationary
Letterhead 14
Lettehead - Continuation Sheet 15
Fax sheet 16
Business Card 17
Compliments Slip 18
DL Envelop 19
A4 Envelop 20
Sales Support
T-shit 21
Mug 22
Cap 23
Bag 24
Compact Disc (CD) 25
Pen 26
Folder 27
Artwork and designed by:

Miracle Graphics W.L.L.
Website: www.miraclegraphics.com
This manual contains the complete guidelines for Abdali Mall Co. Corporate Identity. the guide-
Introduction
lines cover the logo basic usage, the corporate alphabte , the corporate stationary, advertising
indoor/outdoor reproduction aids.
This manual is an essentail referance to designers, advertising agencies, service bureaus and to
the staff of Abdali mall co. as it outlines the sorporate guidelines which will ensure a consistent
and professional look to all aspects of abdali mall Co. internal and external visual communica-
tions.

The Logo
Abdali Mall Co. Logo Brand Identity cosists of 2 main elements:
The Brand
Embleem:
The chequer flag wave with inside out perspective and movment, 1:2:3:3:3:4 golden waved
rectangles, with a back shadow angle: down left drop.
Work Mark:
The typo name of Abdali Mall Co. Arabic and English, AXTGulfAirL for Arabic, Myriad Pro Light-
Regular-Lght for English.
The Logo Brand Identity may appear in tow forms:
Vertical Form Horizontal From

Illustrated below is the anatomy of Abdali Mall Co. and the mathematical raios needed to create
Logo Anatomy
the symbol.
Vertical Form
ratio 1:2
ratio 1:2

The grid scale spread shown below is from the construction of the large symbol. The grid is to
Grid Scale
be used only when photographic enlargment is not possiblem.

Showen below are examples of acceptable and unacceptable ways of producing the corporate
Logo B/W Tones
idintifier (logo) in black & white. (same guidelines apply to the Horizontal option)
Acceptable Unacceptable

Tones
idintifier (logo) in Pantone/Process colors. (same guidelines apply to the Horizontal option)

Logo Tones
idintifier (logo) in Spot. (same guidelines apply to the Horizontal option)

Background Tones
idintifier (logo) when in color with Spot color background. (same guidelines apply to the Horizon-
tal option)
Acceptable - Gradient Acceptable - Solid Acceptable - Solid background
Unacceptable - Gradient Unacceptable - Solid Unacceptable - Solid background
NOTE: The general rule of producing

the logo when used with a colored
background is revered white with
a dark background and a solid black
whith light background.

Abdali Mall Co. Corporate Idintifier (logo) should not appear with a width less than 2.5cm as
Logo Size
illustrated below. If the need arises when the size shouldbe less than 1cm (width), then the logo
should appear without the Arabic/English names. For the hoizontal option the minimum allaw-
able size for the Arabic/English name must not be below 2.5cm.
2.5cm
1cm
2.5cm

Stationary
Shown below are examples of acceptable and unacceptable ways of using the corporate Idintifer
Using the logo
(logo) propotionately with other Abdali Mall Co. logo. (same guidelines apply to horizontal
options)
Al Abdali, Abdali Mall T +962 5645640

P.O.Box 25254 Amman - Jordan F +962 5645641
P.O.Box 25254 Amman - Jordan F +962 5645641 Future Abdali Mall Company W www.abdalimall.jo
Future Abdali Mall Company W www.abdalimall.jo Door 74, Floor 8 section 33 E info@abdalimall.jo
Door 74, Floor 8 section 33 E info@abdalimall.jo

P.O.Box 25254 Amman - Jordan F +962 5645641
Future Abdali Mall Company W www.abdalimall.jo
P.O.Box 25254 Amman - Jordan F +962 5645641 Door 74, Floor 8 section 33 E info@abdalimall.jo
Future Abdali Mall Company W www.abdalimall.jo
Door 74, Floor 8 section 33 E info@abdalimall.jo
Al Abdali, Abdali Mall Al Abdali, Abdali Mall

P.O.Box 25254 Amman - Jordan P.O.Box 25254 Amman - Jordan
Future Abdali Mall Company Future Abdali Mall Company
Door 74, Floor 8 section 33 Door 74, Floor 8 section 33
T +962 5645640 Al Abdali, Abdali Mall

F +962 5645641 P.O.Box 25254 Amman - Jordan
W www.abdalimall.jo Future Abdali Mall Company
E info@abdalimall.jo Door 74, Floor 8 section 33

Abdali Mall Co. Corporate English standard Font shown below is “Myriad Pro”. This font is to be
English Alphabet
used
in all Abdali Mall Co. Printing communications.
Myriad Pro Light
A B C D E F G H I J K L M N O P Q R ST UVW XY Z
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 ! ? % & ( ) ,””. / @ # $ ^ * ± < > ®
Myriad Pro Regular
A B C D E F G H I J K L M N O P Q R ST UVW XY Z
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 ! ? % & ( ) ,””. / @ # $ ^ * ± < > ®

Abdali Mall Co. Corporate Arabic standard Font shown below is “AXtGulfAir”. This font is to be
Arabic Alphabet
used
in all Abdali Mall Co. Printing communications.
AXtGulfAirL Light
® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG
i h `g ¿ Ω ∫ ∑ ¥ ± Æ ´
0123456789
AXtGulfAirReg
® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG
i h `g ¿ Ω ∫ ∑ ¥ ± Æ ´
0123456789

Shown below is an example of the corporate stadered letterhead (A4) for Abdali Mall Co.
Letterhead
Paper: 100 gsm Conqueror Wove Brilliant white
0.75 cm 0.75 cm
0.75 cm
8.5 cm
5 cm
Shown below is an example of the corporate stadered letterhead continuation (A4) for Abdali
Continuation Sheet
Mall Co.
8.5 cm
5 cm
Shown below is an example of the corporate stadered FAX sheet (A4) for Abdali Mall Co.
Fax Sheet
Paper: 100gsm Woodfree
0.75 cm 0.75 cm
0.75 cm
FAX
Number of sheets included in this cover:
To:
Company:
From:
Notes:
8.5 cm
5 cm
Shown below is an example of the corporate stadered Business card 8.5x5cm for Abdali Mall Co.
Business Card
Paper: 300gsm Curious Ice Gold
2.25 cm 2.25 cm
FRONT
1.5 cm 1.5 cm
English Font: Myriad Pro Arabic Font: AXtGulfAirL light

Name font size: 10 pts Name font size: 8 pts
Job title font size: 8 pts Job title font size: 6 pts
Address Line font size: 7 pts
BACK Address Line font size: 6 pts
0.75 cm
John R. Smith º°SE’G º°SE’G º°SE’G
0.5 cm
Sales Executive and Officer 0.25 cm »Ø«XƒdG ≈ª°ùŸG
0.5 cm
Al Abdali, Abdali Mall T +962 5645640 ¿Gƒæ©dG ,¿Gƒæ©dG ¿Gƒæ©dG ,¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG
P.O.Box 25254 Amman - Jordan F +962 5645641 ¿Gƒæ©dG ,¿Gƒæ©dG ¿Gƒæ©dG ,¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG
Future Abdali Mall Company W www.abdalimall.jo ¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG ¿Gƒæ©dG ,¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG
Door 74, Floor 8 section 33 E info@abdalimall.jo ¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG ¿Gƒæ©dG ,¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG
0.75 cm

Shown below is an example of the corporate stadered Compliments Slip 21x10 cm for
Compliment Slip
Abdali Mall Co.
0.75 cm
TITLE: Myriad Pro light 16 pts

Name : Myriad Pro Regular 10 pts
Title: Myriad Pro Regular 8 pts
8.5 cm
With Compliments
John R. Smith
Sales Executive and Officer
T +962 5645640
F +962 5645641
5 cm
W www.abdalimall.jo
E info@abdalimall.jo
Al Abdali, Abdali Mall
P.O.Box 25254 Amman - Jordan
Future Abdali Mall Company
Door 74, Floor 8 section 33
0.75 cm

Shown below is an example of the corporate stadered Envelop DL 21x10 cm for Abdali Mall Co.
DL Envelop
Paper: 120 gsm Curious Ice Gold
0.75 cm
8.5 cm
T +962 5645640
F +962 5645641
5 cm
W www.abdalimall.jo
E info@abdalimall.jo
Al Abdali, Abdali Mall
P.O.Box 25254 Amman - Jordan
Future Abdali Mall Company
Door 74, Floor 8 section 33
0.75 cm

Shown below is an example of the corporate stadered Envelop (A4) for Abdali Mall Co.
A4 Envelop
Paper: 120 gsm Curious Ice Gold
0.75 cm 0.75 cm
0.75 cm
8.5 cm
5 cm
Sales Support
Shown below is an example of the sales support T-shirt.
T-shirt
Gradient screen printing on white or black background Embroidery on T-shirt NOTE: The general rule of producing
whith light background either
embroidery or screen printing on T-shirts.
NOTE: Please refer to the logo background

guide for more options (page 9)

Shown below is an example of the sales support Mug.
Mug

Shown below is an example of the sales support Cap.
Baseball Cap
Gradient screen printing on white or black background Embroidery on Caps NOTE: The general rule of producing
whith light background either
embroidery or screen printing on Caps
NOTE: Please refer to the logo background

guide for more options (page 9)

Shown below is an example of the sales support CD.
CD/ DVD

Shown below is an example of the sales support Pen and Pad.
Pen, Pad

Shown below is an example of the sales support folder
Folder

Abdali Mall Co. - Corporate Identity Manual.
2nd Floor, Healthwatchers Building,
Kuwait Free Trade Zone, Shuwaikh,
State of Kuwait
Office: +965 4610554
Fax: +965 4610556
E-mail: khaldoon@miracle.com.bh
Online: www.miraclegraphics.com

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CORPORATE IDENTITY

Artwork and designed by:

Artwork and designed by:

The Logo Brand Identity may appear in tow forms:

Vertical Form Horizontal From

Artwork and designed by:

Artwork and designed by:

Artwork and designed by:

Artwork and designed by:

Artwork and designed by:

Artwork and designed by:

Acceptable - Gradient Acceptable - Solid Acceptable - Solid background

Unacceptable - Gradient Unacceptable - Solid Unacceptable - Solid background

NOTE: The general rule of producing

Artwork and designed by:

Artwork and designed by:

Al Abdali, Abdali Mall T +962 5645640

Al Abdali, Abdali Mall T +962 5645640

Al Abdali, Abdali Mall Al Abdali, Abdali Mall

T +962 5645640 Al Abdali, Abdali Mall

Artwork and designed by:

Myriad Pro Light

Myriad Pro Regular

Artwork and designed by:

Artwork and designed by:

English Font: Myriad Pro Arabic Font: AXtGulfAirL light

Artwork and designed by:

TITLE: Myriad Pro light 16 pts

Artwork and designed by:

Artwork and designed by:

NOTE: Please refer to the logo background

Artwork and designed by:

Artwork and designed by:

NOTE: Please refer to the logo background

Artwork and designed by:

Artwork and designed by:

Artwork and designed by:

Artwork and designed by:

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