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Professor Leads Industry Debate

Professor Leads Industry Debate

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Leeds Metropolitan University’s Professor Rhodri Thomas will facilitate a Round Table discussion on Innovation in Travel and Tourism at Imperial College, London, on Wednesday 16 February.
Leeds Metropolitan University’s Professor Rhodri Thomas will facilitate a Round Table discussion on Innovation in Travel and Tourism at Imperial College, London, on Wednesday 16 February.

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Published by: Leeds Metropolitan University on Jan 21, 2011
Copyright:Attribution Non-commercial


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 January 2011For immediate releaseLeeds Met Professor leads industry debate
Leeds Metropolitan University¶s Professor Rhodri Thomas will facilitate aRound Table discussion on Innovation in Travel and Tourism at ImperialCollege, London, on Wednesday 16 February.The Round Table, which will be chaired by Dr Steven Freudmann, Chairmanof the Institute of Travel and Tourism (ITT) and holder of an honorary degreefrom Leeds Metropolitan, will explore a new research agenda for theengagement of the travel and tourism business industry with universities.Professor Thomas secured funding from the Economic and Social ResearchCouncil (ESRC) to work together with the ITT, business elites and universitiesto find a path to recovery for the travel industry.Professor Rhodri Thomas commented: ³This initiative builds on an on-goingcollaboration between the university and the travel industry, via the ITT. Our main aim is to maximise the value of academic research to business and theeconomy. To do this, we want to learn from the business elites we will beworking with. In particular, we want to know how our research could makemore of a difference for more companies.´Dr Freudmann added: ³Professor Thomas's project makes an importantcontribution to linking academic research with business practice. His work is
encouraging many senior business leaders to re-evaluate their perception of universities and how they might work together to mutual benefit.´ At a time when the travel industry is feeling besieged by ash clouds, climatechange and a weak economy, the project aims to: develop a better understanding among industry business elites of the potential for working withuniversities; to improve academics' understanding of business elites so thatthey can engage users more effectively; to develop an executive programmewhich can be delivered jointly by universities and businesses, at masters or doctoral level; to develop a knowledge exchange strategy for the ITT for 2012to 2017; and to produce promotional material highlighting the lessons arisingfrom this project which will be launched at the ITT's annual internationalconference in June 2011.
For further details please contact Carrie Braithwaite in the News and Mediateam at Leeds Met on 0113 812 3022 or emailc.braithwaite@leedsmet.ac.uk 
Notes for editors:
Professor Rhodri Thomas is the ITT Professor of Tourism and EventsPolicy and Director of Research at the UK Centre for EventsManagement at Leeds Metropolitan University.
Leeds Metropolitan University has 30,000 students and over 300,000associate students through its partnerships with 24 colleges.
The University has achieved its best ever Research AssessmentExercise results. Sports-Related Studies is in the top 6 institutions inthe country with research rated at the highest levels of 4* and 3*.
The University¶s award-winning learning environments include theiconic Rose Bowl building, awarded Best Commercial PropertyDevelopment in the 2009 Yorkshire Property Awards; Broadcasting

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