encouraging many senior business leaders to re-evaluate their perception of universities and how they might work together to mutual benefit.´ At a time when the travel industry is feeling besieged by ash clouds, climatechange and a weak economy, the project aims to: develop a better understanding among industry business elites of the potential for working withuniversities; to improve academics' understanding of business elites so thatthey can engage users more effectively; to develop an executive programmewhich can be delivered jointly by universities and businesses, at masters or doctoral level; to develop a knowledge exchange strategy for the ITT for 2012to 2017; and to produce promotional material highlighting the lessons arisingfrom this project which will be launched at the ITT's annual internationalconference in June 2011.
For further details please contact Carrie Braithwaite in the News and Mediateam at Leeds Met on 0113 812 3022 or firstname.lastname@example.org
Notes for editors:
Professor Rhodri Thomas is the ITT Professor of Tourism and EventsPolicy and Director of Research at the UK Centre for EventsManagement at Leeds Metropolitan University.
Leeds Metropolitan University has 30,000 students and over 300,000associate students through its partnerships with 24 colleges.
The University has achieved its best ever Research AssessmentExercise results. Sports-Related Studies is in the top 6 institutions inthe country with research rated at the highest levels of 4* and 3*.
The University¶s award-winning learning environments include theiconic Rose Bowl building, awarded Best Commercial PropertyDevelopment in the 2009 Yorkshire Property Awards; Broadcasting