Why online is so Important in today world ????????????

 Makes life easier

 No Geographical barriers
 Just one click
Why online media is so Important in today world ????????????
Growth of Internet user base in India
 Different types of Online Advertisement.
• CPM
• CPC
• CPL
• CPS
Interstition EXPANDABLE LEADERBOARD

EXPANDABLE MEDIUM
RECTANGLE
 In.com
Yahoo HP Expando Orkut

Gaadi.com Car Trade India

Hungama Raaga

TOI Sify
 Online Advertising Market in India

993

785
Rs. Crores

325
235

2008 2009 2010 2011

YEAR Source : I-Cube November 2010 Annual IMRD Syndication
INDIAN ONLINE AD’S SPENDING

2009 – 10 2010 – 11

Source : I-Cube November 2010 Annual IMRD Syndication

ONLINE IMP. SALES MEDIUM

Effective Spend
of Advertising
Budget