20th annual pollie awards & conference

RECOGNIZING THE STARS IN POLITICAL AND

PUBLIC AFFAIRS COMMUNICATIONS

MARCH 9-11, 2011

THE FAIRMONT HOTEL
WASHINGTON, DC
 20th annual pollie awards & conference
RECOGNIZING THE STARS IN POLITICAL AND
PUBLIC AFFAIRS COMMUNICATIONS

EVENING PROGRAM
7:30 pm 8:00 pm
WELCOME REMARKS INTRODUCTION OF WINNERS AND
Whit Ayres, President of AAPC POLLIE WINNERS REEL
Produced by Jim Innocenzi of Sandler Innocenzi
7:35 pm and AAPC Board Member
NATIONAL ANTHEM
Sung by Elizabeth Welsh, President of Executive
Communications and AAPC Board Member 8:45 pm
PRESENTATION OF SPECIAL
7:40 pm AWARDS
➨➨ 2011 Campaign Strategist of the Year
ACKNOWLEDGEMENT OF POLLIE™
➨➨ 2011 Campaign Manager of the Year
CONFERENCE COMMITTEE
MEMBERS, STAFF AND SPECIAL ➨➨ 2011 Pollster of the Year

FRIENDS ➨➨ 2011 Fundraiser of the Year

Angela McMillen, AAPC Executive Director ➨➨ 2011 AAPC Distinguished Service to the Profession
➨➨ 2011 Public Affairs Campaign of the Year
7:45 pm
➨➨ 2011 Local Campaign of the Year
DINNER
➨➨ 2011 Local Campaign Manager of the Year
➨➨ 2011 Most Valuable Player of the Year–Democrat

MENU ➨➨ 2011 Most Valuable Player of the Year–Republican

First Course
➨➨ 2011 Rookie of the Year
n
Apple Tia ➨➨ 2011 Distinguished Service to AAPC
ot and Tart
Celery Ro alnuts
Candied W 9:15 pm
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Crisp App
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Herb Oil CLOSING REMARKS
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winners
2
book
The AAPC thanks
those who made the TABLE OF CONTENTS
2011 Pollie Awards & EVENING PROGRAM.......................... 2
Conference a success.
AAPC ACKNOWLEDGEMENTS..................... 3
Pollie Contest Committee
Dan Hazelwood
Targeted Creative Communications, Inc. POLLIE AWARDS™ JUDGES LIST................ 4 - 6
Kevin O’Neill
Edelman-Grassroots Enterprise POLLIE AWARDS™ WINNERS LIST............... 8 - 26
Kevin Lenaburg
Edelman-Grassroots Enterprise POLLIE AWARDS™ SPONSORS.................. 27
Richard Schlackman
RMS Associates
Carrie Thomas
DCI Group, Inc.
Melissa Cressey
Advocacy Data

Program Committee
Whit Ayres
Ayres, McHenry & Associates, Inc.
Anthony Bellotti
Campaign Solutions
Lorena Chambers
Chambers Lopez & Gaitán, LLC
Brad Chism
Zata|3 Consulting
Meetings Management
Wayne Johnson
AAPC Staff Group, Inc.
The Wayne Johnson Agency Angela McMillen, Executive Director
Hunter Clemens, Vice President
Alecia Rives-DeWitt, Program Manager
Annette Suriani, Director of Meetings
A special thanks to the follow- James Yarrison, Pollie Conference Coordinator
Rebecca Fazzari, Senior Meetings Manager
ing individuals and companies Jenny Burke, Registration Manager
for their time and services: Beth Donaldson, Registration Coordinator
Brad Chism
Zata|3 Consulting
Don Contardi
MVP Group
Frank Girolami
Influential Data
Cassandra Illidge
Getty Images
Jim Innocenzi
Sandler-Innocenzi
Vince Monaco
The Monaco Group
Walter Monk
Pollmakers, Inc
Robert Montecinos
Corbis & Veer
Peter J. Moran
Winning Directions
Tony Tornabane
Continental Colorcraft, Inc.
Liz Welsh
Executive Communications, Inc.

Special Thanks to © Corbis

Bruce Wardle
Association Management Group, Inc.
and his wonderful staff

3
 JUDGES
© Corbis
For the last 20 years, the AAPC
has hosted the Pollies™
– the world’s longest-running awards competition solely
for political and public affairs consultants. This could not
be done without the time, talent and contributions of the
many individuals and organizations listed below!

Mark Armour Andrew Brenner

ArmourMedia Inc. Kennedy Communications
Scott Ballo Krista Brenner
Witham & Dickey Inc “New York State Senate New York State Senate
Bruce Barcelo Minority Communications”
Barcelo & Company Stuart Brierre
Michael Bassik Kennedy Communications
Global Strategy Group Jeff Browne
Roy Behr CapAd Communications
Behr Communications Michael Burton
Anthony L. Bellotti Ohio University
Campaign Solutions Chris Casey
Paul Bentz NGP VAN
HighGround Inc. Elizabeth Chadderdon
Achim Bergmann The Chadderdon Group
The Baughman Company Ben Chao
Michael Beychok Chao Strategy Message & Media, Inc.
Ourso Beychok, Inc. Kari Chisholm
Aaron Beytin Mandate Media
The Beytin Agency Bryan Choate
Jennifer Beytin DMedia Inc.
The New Media Firm Scott Cimmarusti
David Bishop Curtis Scott Advertising Inc.
Americana Media James A Clark
Consulting American Bankers Association
Brent Blackaby Michael Clarke
Blackrock Associates AMM Political Strategies
Robert Blaemire Katie Cook
Catalist Direct Line Politics
Melanie J. Blumberg Meghan Cox
California University of Pennsylvania Lincoln Strategy Group
Michael Bocian Christopher Crotty
Greenberg Quinlan Rosner Crotty Consulting
Joshua Boisvert Bill Crounse
Davies Bill Crounse Communications
Glen Bolger Kevin Curry
Public Opinion Strategies Lyon Films LLC
James Bowers Christian Curto
Berman and Company Campaign Solutions
Kathy Bowler Carol Dahmen
K Bowler Group Comcast
Anne Darconte
NPRA

winners
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book
 JUDGES
Michelle Davidson Michelle Gajewski Jason M. Holly Jon McHenry
Valley Insight Group LLC Stones’ Phones Revere Ayres McHenry & Associates
Rich Davis Alex Gallegos Michael J. Hudome Bryon McKim
Dixon/Davis Media Group Political Connection MH Media LLC McKim Strategies
Fred N. Davis Damon Galose Jackie Huelbig Matthew McMillan
Strategic Perception Inc. The Magnolia Group Connell Donatelli BuzzMaker LLC
Mauricio De Vengoechea Gail E. Garbrandt Aleita Huguenin Howell Medley
Newlink Political The Ray C. Bliss Institute of Applied DNC - Western States Caucus Chair Bynum Thompson Ryer
Marcus Dell’Artino Politics at The University of Akron Tierney Hunt Alan Melamed
FirstStrategic Communications Shawn Garvey The New Media Firm Melamed Communications LLC
James Delorey Bellwether Partners Lawrence Huynh Chadwick Melder
Global Strategy Group Teddy Goff Trilogy Interactive CAMCO Consulting
Mario Diaz Blue State Digital Cassandra Illidge David Mermin
Mario E Diaz & Associates Mattis Goldman Getty Images Lake Research Partners
Rebecca Donatelli Three Point Media Kay F. Israel David Metz
Campaign Solutions Rachel Gorlin Rhode Island College Fairbank, Maslin, Maullin, Metz
Beth Donica Tipping Point Strategies Buzz Jacobs & Associates
Strategic Perception Inc. Oliver Gottfried Sunshine State Productions Brian Michael
Angela Douglas SEIU Karen Jagoda Integrated Web Strategy
University of North Carolina Heidi Grace-Euliss E-Voter Institute Will Miller
Wilmington Kennedy Communications Dan Judy Ohio University
Jennifer Duffy Timothy Grilo Ayres, McHenry & Associates Malorie Miller
The Cook Political Report Grassroots Innovations LLC Aram H. Kailian, FAIA Something Else Strategies
Myles Duffy Bob Grossfeld Leo A Daly Jason C Miller
Gumbinner & Davies Communications The Media Guys Inc. Adam Kirsch The Pivot Group
Santiago Duran Josh Grossfeld Marion County, Democratic Party Erik Milman
Newlink Political Mammen Group, Inc. Christopher Klose Milman Research and Consulting
Scott Dworkin Jeff Gumbinner Laguens Kully, Klose Partners Vinny Minchillo
Bulldog Finance Group Gumbinner & Davies Communications Josh Koster Scott Howell & Company
Curtis Ellis Arthur Hackney Chong + Koster Chad Minnick
Peak Communication Advantage Hackney & Hackney Emily La Plante Minnick & Minnick, Inc.
Dale Emmons Martin Hamburger Andrea Landis Patrick Moir
Emmons & Company Hamburger Company Kaufman Campaign Consultants Moir & Associates
Gayle Lynne Falkenthal Martha Harbin Dotty E. LeMieux Vince Monaco
Falcon Valley Group Harbin Strategies GreenDog Campaigns The Monaco Group
Hal Fischer Baha Hariri Mitchell Lester Chris Mottola
Mount Vernon Printing – A Kitchen Cabinet Public Affairs Lester Connect Chris Mottola Consulting, Inc.
Consolidated Graphics Company Chris Harris David L. Mowery
Walter Ludwig
Steve Fong Magistrate Pike County, Kentucky TeamBlue Politics, Inc. Mowery Consulting Group
Independent Political Consultant Ryan Hawkins Michael Mulé
Michelle Mabie
George Fontas Winding Creek Group The Campaign Solutions Group UPT Strategies
New Gotham Strategies Chris Hayler Millard Mulé
Daniel Martin
Ondine Fortune Stones’ Phones brilliant corners Research UPT Strategies
Fortune Media Deborah Haynes & Strategies Andrew Myers
Gregory J. Fournier National Media Group Danée Mastagni Myers Research & Strategic Services
Advantage Political Consulting Eugene Hedlund AMM Political Strategies Marc O’Hara
Eric Frenchman DMedia Inc. Jennifer Mathews Precision Politics
Connell Donatelli Craig Hickox AMM Political Strategies Kyle Osterhout
Joe Fuld Life Clean Technologies Zachary McCrary Media Strategies & Research, Inc.
The Campaign Workshop Michael Hoffman Anzalone Liszt Research Rebecca Perkins
Jacques R Gaillot See3 Patrick McGill The Perkins Partnership
Gms Consulting Stones’ Phones

5
JUDGES
Scott Perreault Ronald Dean Smith
ScottPolitical.com Smith Communications, LLC
Wade Plank Charlie Spies
Plank’s Heating and Air Clark Hill PLC
Jefrey Pollock Cherri Spriggs-Hernandez
Global Strategy Group Schubert Flint Public Affairs
Alan J. Potasnik Jason Stanford
The Point Betsie Internetwork Stanford Campaigns
Steve Powell Lisa Stanley
Meridian Strategies The New Media Firm
Brandon Powers Evan Stavisky
Powers Communications The Parkside Group, LLC
Trip Radtke Jared Stimson
The Stoneridge Group Faulkner Strategies
Marko Rakar Roger Stone
MRAK services ltd. Advocacy Data
Lowell Reese Angela Struebing
Kentucky Roll Call The Lukens Company
Tim Reeves Ben Tevelin
The Election Group Field Strategies
Sarah Rivin Jeremy Thompson
The Beytin Agency Reelpolitik Campaign Media
Bart Robbett Bradley Todd
Robbett Advocacy Media, LLC OnMessage Inc.
Chuck Rocha J. Toscano
United Steelworkers Union GMMB
Tim Rosales Stanley Tsao
The Wayne Johnson Agency The Connections Group
Jim Ross Ben Tulchin
Jim Ross Political Consulting Tulchin Research
Bill Russell Chris Turner
TargetSmart Communications Murphy Turner Associates
Maya Russell Eugene Uehling
NOW Communications Gannett Company, Inc.
Matt Schneider Jonathan Varner
Field Strategies Jonathan Varner & Associates
Paul Seale Leo Wallach
Alien Media, Inc. Winner & Mandabach Campaigns
Jaimey Sexton Hugh Michael Weber
Telephone Strategies Group Storyline
Thomas Shepard Steve Welchert
Tom Shepard & Associates Welchert & Britz
Scott Simpson Elizabeth Welsh
Gumbinner & Davies Communications Executive Communications
Brett P. Smiley Jason Williams
Campaign Finance Officers The Stoneridge Group
Jennifer J. Smith Amy Young
Mad Dog Mail Inc. Women’s Voices. Women Vote
Michael D. Smith
ConnectCallUSA.com

© Corbis

winners
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book
 JUDGES

A symbol of the “Best of the Best”

in political and public affairs
communication; a Pollie™ Award
ORDER A POLLIE - PLACE HERE!!!
signifies that your work stands
above the rest.
“…Pollies™, the Oscars™ of
political advertising.”
– Esquire Magazine

Share with your clients and Winners in the honorable mention

team members… give them the category may purchase bronze
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Pollie™ trophies.

The Pollie™ trophy is only $179 (includes engraving and shipping).

Visit the AAPC Pollie™ Store online at www.theawardgroup.com/Pollie/ 7
 WINNERS
OVERALL
CAMPAIGNS -
CANDIDATE
A01 - DIRECT MAIL
CAMPAIGN
2011 Gold
Mission Control Inc.
Blumenthal for Senate
2011 Silver
Gumbinner & Davies
Communications
Max Tyler vs. Edgar
Johansson
2011 Bronze
Mission Control Inc.
Bishop for Congress
2011 Honorable Mention
Mission Control Inc.
Himes for Congress
2011 Honorable Mention
The Connections Group
Fill In the Oval and Write In
Lisa Murkowski
A02 - INTERNET
CAMPAIGN
2011 Gold
Targeted Victory
Marco Rubio for U.S. Senate
2011 Silver
Campaign Solutions/
Connell Donatelli
Michele Bachmann Online
Campaign
2011 Bronze
Revolution Agency
Toomey for Senate
2011 Honorable Mention
The Prosper Group
Angle for Senate
A03 - PHONE/FIELD
2011 Gold
Winning Connections
Chafee for Governor –
Volunteer, Persuasion ID
© Corbis and Plan-Making GOTV
2011 Silver
CPEC LLC
Representative Matt
Bradford
2011 Bronze
Winning Connections
LCV for Bennet – Persuasion
and GOTV Telephone Voter
Contact
2011 Honorable Mention
Winning Connections
Campaign for Community
Change – AZ GOTV
2011 Honorable Mention
Terra Strategies
Colorado United Paid
Canvas
8
A04 - TV/RADIO OVERALL
CAMPAIGN
2011 Gold
CAMPAIGNS
GMMB & Armour Media - BALLOT/
Boxer for Senate
INITIATIVE
2011 Silver
Trippi & Associates A07 - DIRECT MAIL
Jerry Brown for Governor CAMPAIGN
2011 Bronze 2011 Bronze
Bradley Reid + Associates San Francisco Association
Lisa Murkowski for U.S. of Realtors
Proposition F Campaign
Senate TV Campaign
2011 Bronze 2011 Honorable Mention
Something Else Strategies GRS/Beaulieu and
Marco Rubio for U.S. Senate Associates
Yes on Proposition G –
2011 Honorable Mention Chula Vista, CA PLA Ban
AKPD Message and Media
Deval Patrick for Governor A08 - INTERNET
CAMPAIGN
2011 Honorable Mention
Murphy Putnam Media 2011 Silver
Hickenlooper for Governor Integrated Web Strategy
TV Campaign Yes on 100 – Arizona
A05 - BEST USE OF 2011 Bronze
HUMOR Campaign Solutions/
Connell Donatelli
2011 Gold No on Prop. 19 Online
AFSCME
Campaign
O’Donnell Witch
2011 Honorable Mention
2011 Silver CampaignGrid
The Strategy Group for Yes on Prop. A – San Diego
Media County Charter
Spa
A09 - PHONE/FIELD
2011 Bronze
Rainmaker Inc. 2011 Bronze
Hootie Dropped the Ball Stones’ Phones, Inc.
Defeat the EggMendment –
2011 Honorable Mention
No on 62
The Election Group
www. A10 - TV/RADIO
CorporateGraveRobbers.com CAMPAIGN
A06 - BEST IN SHOW 2011 Silver
2011 Gold Chris Mottola Consulting,
GMMB & Armour Media Inc.
Warning Label
Not My Job
2011 Bronze
2011 Silver
Strategic Perception Inc. R&R Partners
Rick for Michigan “Nerd” CMT TV Campaign
TV Campaign 2011 Honorable Mention
2011 Bronze Vote Yes for Oregon –
Measures 66 & 67
Trippi & Associates
Echo – Brown for Governor Envision Communications /
The New Media Firm
2010
2011 Honorable Mention A11 - BEST USE OF
The Campaign Group HUMOR
How Joe Sestak Surged 2011 Silver
in Four Weeks From 20% San Francisco Association
Down to an 8% Win Over of Realtors
Arlen Specter, the President, Unneeded Benefits –
and the Entire Democratic
Proposition F
Establishment
2011 Honorable Mention A12 - BEST IN SHOW
The Strategy Group for 2011 Silver
Media San Francisco Association
Get America Rolling Again! of Realtors
Audio Slate Card – Chinese
 WINNERS
Tough Like Chuck
2011 Bronze 2011 Honorable Mention B03 - FOR U.S. HOUSE - DEMOCRAT
San Francisco Association of Realtors Adfero Group
Sam vs. Sam
- GENERAL ELECTION
Audio Slate Card – Spanish
2011 Honorable Mention 2011 Gold
A18 - BEST IN SHOW Media Directions, Inc.
San Francisco Association of Realtors
2011 Gold Bilbray After Dark
Like a Million - Proposition F
Hackney & Hackney 2011 Silver
OVERALL CAMPAIGNS - Dam Failure Gold Communications
2011 Silver High Stakes
PUBLIC AFFAIRS Blueprint Interactive 2011 Silver
A13 - DIRECT MAIL CAMPAIGN Double Up Food Bucks, a Project of the Fair Food Gold Communications
Network
2011 Silver Novi
Whitehurst/Mosher Campaign Strategy and 2011 Bronze 2011 Bronze
Media R&R Partners Kennedy Communications
Richmond Casino – No on U Clean Coal Technology It Works Field Program Asleep
2011 Bronze 2011 Honorable Mention 2011 Honorable Mention
San Francisco Association of Realtors Hackney & Hackney Mammen Group
Proposition F Campaign Best Athletes Snooping Politician
A14 - INTERNET CAMPAIGN DIRECT MAIL - B04 - FOR U.S. HOUSE -
2011 Silver CANDIDATE REPUBLICAN - GENERAL ELECTION
Campaign Solutions/Connell Donatelli 2011 Silver
Taxpayers Against Earmarks Online Campaign B01 - FOR U.S. SENATE - DEMOCRAT Axiom Strategies
2011 Bronze - GENERAL ELECTION Scent of Washington
RapidResponse Media, Inc. 2011 Gold 2011 Bronze
Wrecking Ball – Reid, Pelosi & Grayson AFSCME Chris Russell Consulting LLC
A15 - PHONE/FIELD O’Donnell Witch She Owes
2011 Silver 2011 Silver 2011 Honorable Mention
Stones’ Phones, Inc. SKDKnickerbocker King Strategic Communications, Inc.
All the Cool Kids Are Voting – Our Oregon CM1004 Dead People Criminals
2011 Bronze 2011 Bronze B06 - U.S. SENATE - DEMOCRAT -
Adams Hussey & Associates Kennedy Communications PRIMARY
2010 Post Midterm Election Emergency Playbook
2011 Silver
Telemarketing 2011 Honorable Mention Kennedy Communications
TruBlu Politics
A16 - TV/RADIO CAMPAIGN Mikulski Bagel
Sestak Intro
2011 Silver 2011 Bronze
The Herald Group
B02 - FOR U.S. SENATE - Bates & Mills Consulting, Inc.
Tough Like Chuck REPUBLICAN - GENERAL ELECTION Open Letter
2011 Bronze 2011 Silver 2011 Honorable Mention
Hackney & Hackney Lisella Public Affairs, LLC Mission Control Inc.
Pebble Mine Bus Winston the Miniature Pony
2011 Honorable Mention 2011 Bronze 2011 Honorable Mention
Sanchis & Sanmartin Persuasion Partners, Inc. Bates & Mills Consulting, Inc.
World Summit 2010 Airplane Real Democrat
A17 - BEST USE OF HUMOR 2011 Honorable Mention B07 - U.S. SENATE - REPUBLICAN -
Axiom Strategies PRIMARY
2011 Gold Carnahan and Obama
GMMB & Armour Media 2011 Gold
Clean Up East Meridian Strategies, LLC
Infomercial
2011 Silver
RapidResponse Media, Inc.
Wrecking Ball – Reid, Pelosi & Grayson
2011 Bronze
The Herald Group

Disclaimer:
Scoring is based on a 100-point system, with 100 being the top value. For all categories, there will be a maximum
of four awards (assuming no ties): gold, silver, bronze and honorable mention. Entries must meet the minimum
score criteria to earn each level of award. Gold will be awarded to the highest average scorer, silver for the second
highest and so on. If the scoring for a category is low and no entry scores high enough to be eligible for a gold,
then there will be no gold awarded. The same goes if no entry scores high enough to be eligible for silver or
bronze. Overall, we strive to ensure that the Pollie™ Awards maintain a standard of excellence.

9
WINNERS
Bea’s Story
2011 Silver B12 - FOR STATEWIDE (NON- B17 - FOR STATE LEGISLATURE -
thetrazgroup
GUBERNATORIAL RACE) REPUBLICAN - PRIMARY
Nancy & Mike
2011 Silver 2011 Silver
2011 Bronze Blue&Read Majority Designs
The Singularis Group A Heart for Service Trumps the Outsider
App
Tiahrt Todder
2011 Bronze 2011 Bronze
2011 Honorable Mention Meridian Pacific, Inc.
The Singularis Group The Dover Group
Battles of Kansas True Conservative
Pay to Play
2011 Honorable Mention 2011 Honorable Mention
B08 - U.S. HOUSE - DEMOCRAT - The Dover Group Lisella Public Affairs, LLC
PRIMARY Greetings From Kansas Benedict Arnold
2011 Silver B13 - FOR MAYOR B18 - FOR LOCAL/MUNICIPAL/
Checkmate Consulting
2011 Silver
REGIONAL CANDIDATE (NON-
Bank ATM MAYORAL RACE)
Checkmate Consulting
2011 Bronze Hawaii 2011 Gold
Mad Dog Mail Whitehurst/Mosher Campaign Strategy and
Huntin’ and Campaignin’ Truck 2011 Bronze
Kennedy Communications Media
2011 Honorable Mention DC’s Own. DC’s Best. Rabbitt Race
Mission Control Inc.
B14 - FOR STATE LEGISLATURE - 2011 Silver
Bulger
Left Coast Communications
B09 - U.S. HOUSE - REPUBLICAN - DEMOCRAT - GENERAL ELECTION Our Economy
PRIMARY 2011 Gold 2011 Bronze
Jonathan Varner & Associates Northwest Passage Consulting
2011 Silver Goldilocks
Axiom Strategies Next Stop
Truth About Trish 2011 Silver 2011 Bronze
The Beytin Agency The Public Response Group, Inc.
2011 Bronze Veterans
thetrazgroup Mr. Fix It – Patrick Maher Campaign
Nine Good Reasons 2011 Bronze 2011 Honorable Mention
Jonathan Varner & Ass ociates Kennedy Communications
2011 Honorable Mention
Chinese Takeout Service
Clark Davis Associates & JC-Evans, Inc.
Vidak More Water Now 2011 Honorable Mention B20 - FOR STATE ORGANIZATION
Mad Dog Mail
B10 - FOR GOVERNOR - GENERAL Golden Parachute 2011 Silver
ELECTION Gumbinner & Davies Communications
B15 - FOR STATE LEGISLATURE - Pink Slip
2011 Silver REPUBLICAN - GENERAL ELECTION
Mission Control Inc. 2011 Bronze
Emails We Can’t Show... 2011 Silver Olsen & Shuvalov
The Singularis Group Rick Olive: Rejected Employment Application
2011 Bronze Walk the Walk
The Chadderdon Group 2011 Honorable Mention
Say No 2011 Bronze Persuasion Partners, Inc.
Public Strategy Associates Rock Star
2011 Honorable Mention
Brown Paper Bag/Trash Mailer
Mission Control Inc. B21 - GOTV - STATEWIDE/LOCAL
Everyone 2011 Honorable Mention
Murphy Turner Associates 2011 Silver
B11 - FOR GOVERNOR - PRIMARY Little Girl Allyn Media
2011 Silver John Carona – It’s Time to Clean Up This Mess.
2011 Honorable Mention Vote Republican.
Axiom Strategies King Strategic Communications, Inc.
We Deserve Better! Bad Fellas 2011 Bronze
2011 Bronze Ourso Beychok
B16 - FOR STATE LEGISLATURE - Early Bird
SKDKnickerbocker
Vision
DEMOCRAT - PRIMARY 2011 Honorable Mention
2011 Honorable Mention 2011 Silver Olsen & Shuvalov
First Tuesday Strategies The Beytin Agency Liberals Counting On You Staying Home
Gresham Barrett Parachute Teddy Bear
2011 Bronze
Rainmaker Inc.
Ban Barbie
2011 Honorable Mention
The Beytin Agency

10
 WINNERS
Farmgirl
B22 - SLATE - 2011 Honorable Mention B29 - INDEPENDENT
Moxie Media
STATEWIDE/LOCAL Giffords Our Side: Health
EXPENDITURE
2011 Silver CAMPAIGN: STATE
The Beytin Agency B26 - INDEPENDENT LEGISLATURE -
Democratic Ballot EXPENDITURE REPUBLICAN
2011 Bronze CAMPAIGN:
2011 Silver
Blue&Read GOVERNOR The Singularis Group
Champions 2011 Gold 18% Special
2011 Honorable Mention JPM&M Inc. 2011 Bronze
Kennedy Communications Dr. Christina Chavez AH Strategies & Majority
Dice 2011 Silver Designs
B23 - VOTE-BY-MAIL JPM&M Inc. The Lone Silver Bullet
Two-Faced Meg 2011 Honorable Mention
BALLOT REQUEST
2011 Gold 2011 Bronze Bieber Communications
Gold Communications Early Retirement Package
Los Angeles County
Don’t Vote Gomez B30 - INDEPENDENT
Democratic Party
Los Angeles County 2011 Honorable Mention EXPENDITURE
Democratic Party Permanent Mad Dog Mail
Deputies Against Deal
CAMPAIGN: LOCAL/
Vote-By-Mail (PVBM)
Application Piece
MUNICIPAL/
B27 - INDEPENDENT REGIONAL
2011 Silver EXPENDITURE
Gumbinner & Davies 2011 Silver
CAMPAIGN: The Beytin Agency
Communications STATEWIDE (NON-
Pink Slip Apple Ballot
GUBERNATORIAL 2011 Bronze
2011 Bronze RACE)
The Election Group Whitehurst/Mosher
John Kuempel Mail Ballot 2011 Bronze Campaign Strategy and
Request (County Specific) Red Horse Strategies, LLC Media
Champion Criminal Paradise
2011 Honorable Mention
Checkmate Consulting 2011 Honorable Mention 2011 Honorable Mention
Scary Republicans Red Horse Strategies, LLC San Francisco Association
Greed Is Good? of Realtors
B24 - INDEPENDENT Audio Slate Card – Chinese
EXPENDITURE B28 - INDEPENDENT
EXPENDITURE B31 - MEMBERSHIP
CAMPAIGN: U.S. POLITICAL MAIL
SENATE CAMPAIGN: STATE
LEGISLATURE - 2011 Gold
2011 Gold AFSCME
AFSCME
DEMOCRAT
O’Donnell Witch
O’Donnell Witch 2011 Gold
BerlinRosen 2011 Silver
2011 Silver Jonathan Varner &
Not Green
The Lukens Company Associates
Pills 2011 Silver Worked Too Hard
Blue&Read
2011 Bronze 2011 Bronze
Save the Date!
Compass Media Group, Gumbinner & Davies
Inc. 2011 Silver Communications
Yucca Mountain Gumbinner & Davies Colorado WINS – Pink Slip
2011 Honorable Mention Communications
I Hit Cops 2011 Honorable Mention
Gumbinner & Davies Mission Control Inc.
Communications 2011 Silver In Her Own Words...
Pat on the Back Gumbinner & Davies
Communications B33 - BILINGUAL/
B25 - INDEPENDENT Bungee Jumper MULTILINGUAL/
EXPENDITURE FOREIGN LANGUAGE
CAMPAIGN: U.S. 2011 Bronze
Compass Media Group, - GOVERNOR
HOUSE Inc. 2011 Bronze
2011 Silver See JPM&M Inc.
Gumbinner & Davies 2011 Honorable Mention Two-Faced Meg
Communications Gumbinner & Davies
Saloon Doors Die-Cut 2011 Silver
Communications San Francisco Association
2011 Bronze Pig in Folder of Realtors
Mission Control Inc. Audio Slate Card – Chinese
© Corbis

11
 WINNERS

B36 - BILINGUAL/ B40 - BEST USE B43 - FOR COUNTY

MULTILINGUAL/ OF NEGATIVE/ CAMPAIGNS
FOREIGN CONTRAST: 2011 Silver
LANGUAGE - LOCAL/ STATEWIDE San Francisco Association
MUNICIPAL/ 2011 Gold of Realtors
REGIONAL AFSCME Sidewalks – Proposition L
2011 Silver O’Donnell Witch 2011 Bronze
San Francisco Association 2011 Silver San Francisco Association
of Realtors The Dover Group of Realtors
Pork Tour Where in the World? Audio Slate Card – Chinese
2011 Bronze 2011 Bronze 2011 Honorable Mention
San Francisco Association JPM&M Inc. San Francisco Association
of Realtors Two-Faced Meg of Realtors
Audio Slate Card – Spanish Audio Slate Card – Spanish
2011 Honorable Mention
B37 - BEST USE OF Gumbinner & Davies B44 - FOR CITY
HUMOR Communications CAMPAIGNS
Pat on the Back
2011 Silver 2011 Gold
Rainmaker Inc. B41 - BEST USE Axiom Strategies
Ban Barbie OF NEGATIVE/ R-Rated
2011 Bronze CONTRAST - LOCAL/ 2011 Silver
Jonathan Varner & MUNICIPAL/ San Francisco Association
Associates REGIONAL of Realtors
Chinese Takeout Sidewalks – Proposition L
2011 Gold
2011 Honorable Mention The Parkside Group 2011 Silver
Jonathan Varner & Stitches Tom Shepard & Associates,
Associates Inc.
Goldilocks 2011 Silver All About the No
The Public Response
B38 - BEST USE OF Group, Inc. 2011 Bronze
ILLUSTRATION Two Questions – Sam Page San Francisco Association
of Realtors
2011 Silver 2011 Bronze Same Old Story –
San Francisco Association Jonathan Varner & Proposition N
of Realtors Associates
Audio Slate Card – Chinese Apples to Oranges 2011 Honorable Mention
San Francisco Association
2011 Bronze 2011 Honorable Mention of Realtors
Axiom Strategies Lisella Public Affairs, LLC Be Careful – Proposition F
Putty in Pelosi’s Hands Benedict Arnold
B45 - FOR
2011 Bronze
Right Angle Consulting
DIRECT MAIL NATIONAL/STATE
Pork Tour - BALLOT/ ORGANIZATION
2011 Silver
2011 Honorable Mention
San Francisco Association
INITIATIVE Nexus Direct
of Realtors B42 - FOR EMILY’s List April Appeal
Audio Slate Card – Spanish STATEWIDE 2011 Bronze
B39 - BEST USE CAMPAIGNS Nexus Direct
DSCC October Obama
OF NEGATIVE/ 2011 Gold
Appeal
CONTRAST: U.S. thetrazgroup
CONGRESS Protecting MA Children B46 - FOR LOCAL/
2011 Silver MUNICIPAL/
2011 Gold
Axiom Strategies Axiom Strategies REGIONAL
Putty in Pelosi’s Hands Double Dipper ORGANIZATION
2011 Silver 2011 Bronze 2011 Silver
Kennedy Communications Northwest Passage San Francisco Association
Asleep Consulting of Realtors
Who Is Really Behind Sidewalks – Proposition L
2011 Bronze I-1082?
SKDKnickerbocker 2011 Bronze
2011 Honorable Mention San Francisco Association
SPA1012
Integrated Web Strategy of Realtors
2011 Honorable Mention Yes on 100 – Arizona Like a Million – Proposition F
Axiom Strategies
Legalize It!
© Corbis

12

2011 Honorable Mention
San Francisco Association of Realtors
Unneeded Benefits – Proposition F
B47 - FOR MEMBERSHIP
ORGANIZATION
2011 Silver
San Francisco Association of Realtors
Sidewalks – Proposition L
2011 Bronze
San Francisco Association of Realtors
Be Careful – Proposition F
2011 Honorable Mention
San Francisco Association of Realtors
Like a Million – Proposition F
2011 Honorable Mention
San Francisco Association of Realtors
Same Old Story – Proposition N
B48 - GOTV - STATEWIDE/LOCAL
2011 Silver
AH Strategies & Majority Designs
Just One
B49 - VOTE-BY-MAIL BALLOT
REQUEST
2011 Silver
Integrated Web Strategy
Yes on 100 – Arizona
B50 - BILINGUAL/MULTILINGUAL/
FOREIGN LANGUAGE
2011 Bronze
San Francisco Association of Realtors
Audio Slate Card – Chinese
2011 Honorable Mention
San Francisco Association of Realtors
Audio Slate Card - Spanish
B51 - BEST USE OF HUMOR
2011 Bronze
San Francisco Association of Realtors
Unneeded Benefits – Proposition F
B52 - BEST USE OF ILLUSTRATION
2011 Silver
San Francisco Association of Realtors
Unneeded Benefits – Proposition F
2011 Bronze
San Francisco Association of Realtors
Audio Slate Card – Chinese
2011 Honorable Mention
San Francisco Association of Realtors
Like a Million – Proposition F
B53 - BEST USE OF NEGATIVE/
CONTRAST
2011 Gold
Integrated Web Strategy
NO on 302 – Saving First Things First
2011 Silver
San Francisco Association of Realtors
Fairness – Proposition F
2011 Bronze
San Francisco Association of Realtors
Startups – Proposition N
2011 Honorable Mention
San Francisco Association of Realtors
Unneeded Benefits – Proposition F
DIRECT MAIL - PUBLIC
AFFAIRS
B54 - FRANKED MAIL
2011 Silver
Gumbinner & Davies Communications
Buy American
2011 Bronze
Gold Communications
Wall Street
2011 Honorable Mention
Gumbinner & Davies Communications
Jobs of the Future
B57 - LOCAL GOVERNMENT
2011 Silver
Turpin McLaughlin Communications
The Little Secret
B58 - NATIONAL PUBLIC AFFAIRS
2011 Bronze
The Richard Norman Company
60 Plus Target Issues
B59 - STATE/LOCAL PUBLIC
AFFAIRS
2011 Silver
San Francisco Association of Realtors
Audio Slate Card – Chinese
2011 Bronze
San Francisco Association of Realtors
Be Careful – Proposition F
2011 Honorable Mention
San Francisco Association of Realtors
Sidewalks – Proposition L
B60 - FOR ORGANIZATION
2011 Silver
Compass Media Group, Inc.
Vanishing Paradise
2011 Bronze
thetrazgroup
Protecting MA Children
2011 Honorable Mention
San Francisco Association of Realtors
Audio Slate Card – Chinese
B61 - MEMBERSHIP
COMMUNICATIONS
2011 Silver
Moxie Media
You Care
2011 Bronze
The Parkside Group
Register to Vote
2011 Honorable Mention
Compass Media Group, Inc.
Tough
WINNERS
B64 - BEST USE OF NEGATIVE/
CONTRAST - LOCAL
2011 Silver
San Francisco Association of Realtors
Be Careful – Proposition F
2011 Bronze
San Francisco Association of Realtors
Sidewalks – Proposition L
2011 Honorable Mention
San Francisco Association of Realtors
Like a Million – Proposition F
B67 - BEST USE OF HUMOR - LOCAL
2011 Bronze
San Francisco Association of Realtors
Unneeded Benefits – Proposition F
2011 Honorable Mention
San Francisco Association of Realtors
Same Old Story – Proposition N
DIRECT MAIL -
MISCELLANEOUS
B68 - BEST USE OF VARIABLE DATA
PRINTING
2011 Gold
The Chadderdon Group
Nevada Digital Cards
2011 Silver
Gumbinner & Davies Communications
Sky Writing
2011 Bronze
JPM&M Inc.
CMA Health Care Survey Follow-up
2011 Honorable Mention
BerlinRosen
Toxic Waste
FUNDRAISING -
CANDIDATE
C01 - HOUSE MAILER - NATIONAL
2011 Silver
The Beytin Agency
Day at the Races
2011 Bronze
Nexus Direct
Patrick Leahy – February Appeal
2011 Honorable Mention
Base Connect
Sharron Angle – Dollar Bill
C02 - HOUSE MAILER - LOCAL
2011 Bronze
Sagac Public Affairs
It’s March Madness Invite
C03 - PROSPECT MAILER -
NATIONAL
2011 Silver
Nexus Direct
Sherrod Brown – April Appeal
13
WINNERS
2011 Bronze SENATE 2011 Bronze
Response America San Francisco Democratic Party
2011 Gold
NRCC – Boehner for Speaker San Francisco Democratic Party – Virtual Slate
Targeted Victory
2011 Honorable Mention Card
Marco Rubio for U.S. Senate
Base Connect 2011 Honorable Mention
Sharron Angle – Half Million Dollar Net 2011 Bronze Impact Politics and Fortune Media
Campaign Solutions / Connell Donatelli McGriff – Signs
C04 - PROSPECT MAILER - LOCAL Murkowski Write-In Online Ad Campaign
2011 Silver 2011 Bronze D06 - ONLINE ADVERTISING -
Sagac Public Affairs McNally Temple Associates, Inc. INDEPENDENT EXPENDITURE FOR
A Special Invitation – Jefferson Carly, the Myth CANDIDATE
C06 - MOST CREATIVE 2011 Honorable Mention 2011 Silver
FUNDRAISING EVENT Mixpo Bully Pulpit Interactive
Ron Johnson – WI U.S. Senate Race DSCC Independent Expenditure – Colorado
2011 Bronze
ElectionMall Technologies, Inc. 2011 Honorable Mention 2011 Bronze
Adam Kinzinger – Money Bomb Widget Campaign Solutions / Connell Donatelli Bully Pulpit Interactive
Mark Kirk for U.S. Senate Online Ad Campaign California Working Families
FUNDRAISING - BALLOT/ D02 - ONLINE ADVERTISING - U.S. 2011 Honorable Mention
Trilogy Interactive
INITIATIVE HOUSE
Carly Fiorina: FIRED!
C07 - HOUSE MAILER - NATIONAL 2011 Bronze
Campaign Solutions / Connell Donatelli D07 - WEBSITE - U.S. SENATE
2011 Silver Michele Bachmann Online Campaign 2011 Silver
Nexus Direct 2011 Honorable Mention Terra Eclipse
EMILY’s List – May Candidate Profile Spillane Political Design Mike Lee 2010
2011 Bronze Crapshoot 2011 Bronze
Nexus Direct
DSCC – September Bernie Sanders Appeal
D03 - ONLINE ADVERTISING - Revolution Agency
GOVERNOR Toomey for Senate
2011 Honorable Mention 2011 Honorable Mention
Nexus Direct 2011 Silver
Mandate Media
DSCC – October Obama Appeal Smart Media Group
Ron Wyden for U.S. Senate
Comes With Strings Attached
FUNDRAISING - PUBLIC 2011 Bronze D08 - WEBSITE - U.S. HOUSE
AFFAIRS Global Strategy Group
Dan Malloy for Governor (CT)
2011 Bronze
The Prosper Group
C13 - HOUSE MAILER - 2011 Honorable Mention Michael Grimm for Congress
GRASSROOTS/ISSUE ADVOCACY/ Chong + Koster 2011 Honorable Mention
PUBLIC AFFAIRS Andrew Cuomo for Governor NGP VAN, Inc.
2011 Silver D04 - ONLINE ADVERTISING - Barney Frank for Congress
Adams Hussey & Associates D09 - WEBSITE - GOVERNOR
DNC Vote 2010 Campaign Kit Appeal
STATEWIDE (NON-GUBERNATORIAL
2011 Bronze RACE) 2011 Silver
Adams Hussey & Associates 2011 Silver Enovai, Inc.
DNC 2010 Vice President Biden Presidential Global Strategy Group Dan Malloy for Governor
Photo Appeal Chris Kelly for Attorney General Campaign and 2011 Bronze
Study The Stoneridge Group
C14 - PAC/TRADE ASSOCIATION Deal for Governor
PROGRAM 2011 Bronze
Albatross Digital LLC and RBI Strategies & 2011 Honorable Mention
2011 Bronze Research Trilogy Interactive
Sagac Public Affairs Bernie Buescher for Secretary of State Pandora Hickenlooper for Colorado
Home Depot PAC: Powered by You – Peer-to-Peer Ads
PAC Campaign D10 - WEBSITE - STATEWIDE (NON-
2011 Honorable Mention GUBERNATORIAL RACE)
2011 Honorable Mention Global Strategy Group
HSP Direct LLC George Jepsen for Attorney General 2011 Silver
5 Stamps Above the Rest CivicNext, Inc.
Luther Strange for Alabama Attorney General

2011 Bronze
Trilogy Interactive
D05 - ONLINE ADVERTISING - STATE
INTERNET - CANDIDATE LEGISLATURE/LOCAL/MUNICIPAL/
Debra Bowen for Secretary of State
D01 - ONLINE ADVERTISING - U.S. 2011 Honorable Mention
REGIONAL

14

BuzzMaker, LLC
TomTorlakson.com
D11 - WEBSITE -
STATE LEGISLATURE
2011 Gold
Upstream Communications
Dee Margo for Texas State
Representative (HD-78)
2011 Silver
Kennedy Communications
Vince Gray for Mayor
2011 Bronze
Quinn Thomas Public
Affairs
Shawn Lindsay for State
Representative
2011 Honorable Mention
The Dover Group
TogetherKC.com
D12 - WEBSITE
- INDEPENDENT
EXPENDITURE
FOR CANDIDATE
CAMPAIGN
2011 Silver
Struble Eichenbaum
Communications and
Bullseye Interactive Media
DemonSheepMovie.com
2011 Bronze
The Campaign Workshop
Wrong Angle News
2011 Honorable Mention
Impact Politics
Florida Angel of Death
D13 - WEBSITE
- NATIONAL
ORGANIZATION
2011 Gold
Campaign Solutions /
Connell Donatelli
Online Tax Revolt – Virtual
March
2011 Silver
Chong + Koster
The DSCC’s New Website
2011 Bronze
Campaign Solutions /
Connell Donatelli
Taxpayers Against Earmarks
2011 Honorable Mention
Terra Eclipse
Tim Pawlenty’s Freedom
First PAC
D14 - WEBSITE
- STATE/LOCAL
ORGANIZATION
2011 Silver
BuzzMaker, LLC
WINNERS
nmdemocrats.com 2011 Bronze
2011 Bronze Laguens Kully Klose
Mission Control Inc. Partners
MOM: Mothers Opposing Halter 25-Hr. Tour, First 5
Hours
McMahon
2011 Bronze
2011 Honorable Mention
Trilogy Interactive Struble Eichenbaum
Communications and
California Democratic Party
Bullseye Interactive Media
D16 - WEBSITE - Darth Raese
BEST LANDING PAGE 2011 Honorable Mention
2011 Gold The Prosper Group
Struble Eichenbaum Chris Coons Is... The
Communications and Taxman
Bullseye Interactive Media
KeepUtahSafeFromNukes.
D19 - WEB VIDEO -
com U.S. HOUSE
2011 Gold 2011 Gold
Struble Eichenbaum BrabenderCox
Communications and Todd Young – Name
Bullseye Interactive Media 2011 Silver
DemonSheepMovie.com BrabenderCox
Todd Young – Tell Him
2011 Silver
BuzzMaker, LLC 2011 Bronze
CongressmanWithGuts.com First Tuesday Partners
Seals for Dold
2011 Bronze
Targeted Victory 2011 Bronze
Marco Rubio for U.S. Senate The New Media Firm
Hamos for Congress –
2011 Honorable Mention
Heritage
The Prosper Group
$1 Million to Save a Trillion 2011 Honorable Mention
2011 Honorable Mention NextGen Persuasion, LLC
Struble Eichenbaum Robert Hurt: A Charmed
Communications and Life
Bullseye Interactive Media D20 - WEB VIDEO -
Lasers
GOVERNOR
D17 - WEBSITE - 2011 Gold
BEST USE OF NEW Quinn/Simon for Illinois
TECHNOLOGY Governor Glee
2011 Gold 2011 Silver
Campaign Solutions / Los Angeles County
Connell Donatelli Democratic Party
Michele Bachmann Mobile Voting... It’s Important
Surge
2011 Bronze
2011 Silver The Strategy Group for
Global Strategy Group Media
Dan Malloy for Governor Meet John
(CT) 2011 Honorable Mention
D18 - WEB VIDEO - Laguens Kully Klose
U.S. SENATE Partners
Shumlin – Every Day
2011 Gold
GMMB & Armour Media
Demon Sheep: Mutton on
the Lamb
2011 Silver
The Prosper Group
Welcome to Nevada, Mr.
President D21 - WEB VIDEO
2011 Bronze - STATEWIDE (NON-
The Strategy Group for GUBERNATORIAL
Media RACE)
One of Us
2011 Bronze
© Corbis
15
WINNERS
The Wayne Johnson 2011 Bronze 2011 Honorable Mention
Agency The Prosper Group Integrated Web Strategy
Demon Sheep Sharron Angle Mobile NO on 302 – Saving First
D22 - WEB VIDEO - Phone Application Things First
STATE LEGISLATURE 2011 Honorable Mention D31 - WEBSITE -
Purple Forge LOCAL
2011 Silver Elect Sharron Angle
Totten Communications, 2011 Bronze
Inc. D26 - BEST USE OF Integrated Web Strategy
Linda Greenstein for Senate SOCIAL MEDIA - U.S. Keep the Cubs – Yes on 420,
– On Our Side CONGRESS City of Mesa
2011 Bronze 2011 Bronze D33 - WEB VIDEO
Fordham University Purple Forge
Padavan for Pedro 2011 Gold
Liz Carter for Georgia – Laguens Kully Klose
2011 Honorable Mention Yank Hank – There Is an Partners
Murphy Turner Associates App for That! No on 62 – Amanda
Cindy Burkett for State D27 - BEST USE OF
Representative – Involved 2011 Bronze
SOCIAL MEDIA - The New Media Firm
D23 - WEB VIDEO STATEWIDE No on Question 3 –
- BEST USE OF 2011 Gold Firefighter
HUMOR Kennedy Communications D34 - WEB VIDEO
2011 Gold ChristineIsNotMe.com - BEST USE OF
Bittner&Lohr 2011 Silver HUMOR
Viagra for Sex Offenders Trilogy Interactive 2011 Gold
2011 Silver Friend Out The Vote Bittner&Lohr
GMMB & Armour Media 2011 Bronze I’m Government... When
Demon Sheep: Mutton on Blueprint Interactive You’re Not Watching
the Lamb NO on Prop 23 2011 Gold
2011 Bronze 2011 Honorable Mention Policy Development Group
HighGround Public Affairs Trippi & Associates Tusayan Report
Governor Jan Brewer – Jerry Brown for Governor
Arizona Sing-A-Long 2011 Bronze
D28 - BEST USE OF Bittner&Lohr
2011 Honorable Mention
Struble Eichenbaum
SOCIAL MEDIA - YES on I-1082 Rap Video
Communications and LOCAL D36 - BEST USE OF
Bullseye Interactive Media 2011 Silver NEW TECHNOLOGY
Darth Raese Purple Forge 2011 Gold
D24 - WEB VIDEO Josh McKoon – First Georgia Chong + Koster
State Senator to Use Mobile
- BEST USE OF Apps in Election Bid
Vote No on 8 (FL) – Wins
NEGATIVE/ Statewide With Online Ads
CONTRAST INTERNET D37 - BEST USE OF
SOCIAL MEDIA -
2011 Silver
Bully Pulpit Interactive
- BALLOT/ STATEWIDE
League of Conservation INITIATIVE 2011 Silver
Voters D29 - ONLINE Trilogy Interactive
2011 Bronze ADVERTISING Yes on Proposition 19 –
Whitehurst/Mosher Voter Registration
Campaign Strategy and
2011 Silver
Media
Mixpo
Defeat 1098 Initiative
INTERNET
Like a Business
2011 Honorable Mention 2011 Bronze - PUBLIC
Visuality Media Chong + Koster AFFAIRS
Productions Vote No on 8 (FL) – Wins
Statewide With Online Ads D39 - ONLINE
The Phantom of Illinois –
Bill Brady Bad for Schools 2011 Honorable Mention ADVERTISING -
Northwest Passage NATIONAL
Consulting 2011 Silver
Too Risky Revolution Agency
U.S. Chamber of Commerce
– Stop the CFPA Campaign
2011 Bronze
D25 - BEST MOBILE D30 - WEBSITE - Global Strategy Group
APPLICATION STATE 40th Earth Day Anniversary
Advertising Campaign
2011 Silver 2011 Bronze
Moonshadow Mobile Integrated Web Strategy 2011 Bronze

winners Ground Game Yes on 100 (AZ) Fortune Media and Impact

16
book
 WINNERS
Politics The Roosevelt Institute – Think 2040 2011 Honorable Mention
Pew – Rainforest Drug Awareness, Cancer R&R Partners
D44 - WEB VIDEO - STATE/LOCAL
2011 Honorable Mention CleanCoalTechnologyWorks.org Microsite
The Campaign Workshop 2011 Gold
No So Bunny... North Woods Advertising
Don’t Take Away Our Medicine
INTERNET -
D40 - ONLINE ADVERTISING - 2011 Bronze
MISCELLANEOUS
STATE/LOCAL MAS Consulting Group D49 - ONLINE ADVERTISING - BEST
2011 Gold HRT INTRO USE OF HUMOR
Mercury D45 - WEB VIDEO - BEST USE OF 2011 Silver
CCPOA Prison Reform Campaign
HUMOR Impact Politics
2011 Gold Florida Angel of Death Humor Ads
Hackney & Hackney 2011 Gold
Bittner&Lohr 2011 Bronze
Dam Failure Upstream Communications
Mr. Say Anything to Get the Bill Passed
2011 Silver Linda Harper Brown for Texas House (HD-105) –
Global Strategy Group 2011 Silver Liberal Loretta
Bring MMA to New York State Global Strategy Group
APSCU Presents: The Fighting Salmon 2011 Honorable Mention
2011 Bronze Strategic Productions, LLC
Morgan + Company 2011 Bronze Sarah Doesn’t Speak for Me
Let’s Be Totally Clear Online Campaign Berman and Company
Julia Child Spoof: What Would Julia Say About D50 - ONLINE ADVERTISING - BEST
2011 Honorable Mention Sweeteners? USE OF NEGATIVE/CONTRAST
Fortune Media and Impact Politics
Pew – Hidden Gems 2011 Honorable Mention 2011 Silver
RapidResponse Media and Let Freedom Ring Hackney & Hackney
D41 - WEBSITE - NATIONAL MasterLard Dam Failure
2011 Gold D46 - BEST USE OF NEGATIVE/ 2011 Bronze
Berman and Company CONTRAST Trilogy Interactive
HowMuchFish.com Carly Fiorina: FIRED!
2011 Gold
2011 Silver Republican Governors Association 2011 Honorable Mention
Upstream Communications Four Weeks Chong + Koster
National Republican Senatorial Committee 2011 Silver Women Against Nathan Deal
2011 Bronze Republican Governors Association D51 - BEST FACEBOOK APPLICATION
R&R Partners 14 Weeks
Western High Speed Rail Alliance (WHSRA) 2011 Gold
D47 - BEST USE OF NEW Trilogy Interactive
2011 Honorable Mention TECHNOLOGY Friend Out The Vote
Blue State Digital
2011 Gold 2011 Silver
It Gets Better Project
Mercury Fundly, Inc.
D42 - WEBSITE - STATE/LOCAL CCPOA Prison Reform Campaign Fundly Giver-to-Gatherer Social Fundraising App
2011 Gold 2011 Silver 2011 Bronze
Crotty Consulting Inc. Terra Eclipse BuzzMaker, LLC
California Valley Solar Ranch FreedomWorks – Freedom Connect DCCC Facebook App
2011 Silver 2011 Bronze D52 - BEST FACEBOOK PAGE
R&R Partners Blue State Digital
Arizona Judicial Branch It Gets Better Project 2011 Silver
Berman and Company
2011 Bronze 2011 Honorable Mention Defeat The Debt
Blue State Digital R&R Partners
Let’s Save Michigan Poster Contest Field Program iPad Content 2011 Bronze
Global Strategy Group
2011 Honorable Mention D48 - BEST USE OF SOCIAL MEDIA My Education. My Job. My Choice. Facebook
RMS, LLC
2011 Gold Campaign
NJ Kids and Families
Global Strategy Group 2011 Honorable Mention
D43 - WEB VIDEO - NATIONAL My Education. My Job. My Choice. Facebook Berman and Company
2011 Gold Campaign Teachers Union Exposed
Republican Governors Association 2011 Silver D53 - BEST USE OF ONLINE
The Final Act Blue State Digital
It Gets Better Project
ADVERTISING
2011 Silver 2011 Silver
Richard Sales Media, LLC
Global Strategy Group
Democrats’ Rainbows and Unicorns
40th Earth Day Anniversary Advertising
2011 Bronze 2011 Bronze Campaign
Republican Governors Association DCI Group: Activision | Blizzard 2011 Bronze
Remember November – Global PSA – GOTV Call of Duty Endowment – Memorial Day Global Strategy Group
2011 Honorable Mention Campaign Chris Kelly for Attorney General Campaign and
Projects by Chi/Donahoe + Cole/Duffey

17
WINNERS
Study 2011 Bronze
Impact Politics and Fortune Media
AFFAIRS
2011 Bronze
Global Strategy Group Anthony Hardy Williams Search Campaign E08 - FULL PAGE
Dan Malloy for Governor (CT) 2011 Honorable Mention 2011 Gold
2011 Honorable Mention Campaign Grid Goddard Claussen Public Affairs
Global Strategy Group Sharron Angle for Senate in Nevada Independence
APSCU Online Advertising Campaign 2011 Honorable Mention 2011 Silver
Campaign Solutions / Connell Donatelli The Campaign Workshop
D54 - BEST USE OF EMAIL Carly Fiorina Search Marketing Campaign Healthy Kids, Healthy School Meals
2011 Gold
2011 Bronze
Trilogy Interactive NEWSPAPER - Berman and Company
Connect on Facebook
2011 Silver
CANDIDATE Superman
E01 - FULL PAGE 2011 Honorable Mention
Blue State Digital
GMMB & Armour Media
NAACP – Scott Sisters 2011 Silver Oilephant
2011 Bronze BrabenderCox
Campaign Solutions / Connell Donatelli Todd Young – Collage E09 - LESS THAN FULL PAGE
Michele Bachmann Email Campaign 2011 Bronze 2011 Gold
2011 Honorable Mention San Francisco Association of Realtors Adfero Group
The Eleison Group, LLC Chinese Slate Card (Print Ad) Too Big to Fail
New START Emails 2011 Honorable Mention 2011 Bronze
D55 - BEST USE OF MOBILE Jamestown Associates Global Strategy Group
A Big Problem My Education. My Job. My Choice.
TECHNOLOGY
E02 - LESS THAN FULL PAGE 2011 Bronze
2011 Silver The Eleison Group, LLC
Campaign Solutions / Connell Donatelli 2011 Gold Nevada Green
Michele Bachmann Mobile Surge Redondo & Asociados Public Affairs Firm
2011 Bronze Stand by Me
PHONES - CANDIDATE
Revolution Messaging 2011 Silver
Harry Reid Mobile Program Rainmaker Inc. F01 - AUTOMATED CALLS - STATE
2011 Honorable Mention Shameful LEVEL
Revolution Messaging 2011 Bronze 2011 Gold
Bennet for Colorado Mobile Program Grainger Terry, Inc. FLS Connect
We Can’t Wait Another 40 Years Corbett Addresses Criminal Stance Through
D57 - BEST USE OF AN ONLINE Voice Variable
GAME NEWSPAPER - BALLOT/ 2011 Silver
2011 Gold
ElectionMall Technologies, Inc. INITIATIVE CPEC LLC
Conklin Lt. Governor
SantosPresidente.com E05 - FULL PAGE 2011 Bronze
2011 Silver 2011 Silver Zata|3 Consulting
The Prosper Group SCN Strategies You’re Busted
Live Like Reid Beat Texas 2011 Honorable Mention
2011 Bronze 2011 Bronze PoliticalRobocalls.com
The Prosper Group North Woods Advertising Zach Galifianakis – The Annoyance Is Worth It
Harry Reid Amnesty Game This Cop 2011 Honorable Mention
D58 - BEST USE OF TWITTER 2011 Honorable Mention Zata|3 Consulting
San Francisco Association of Realtors No Respect for Women
2011 Silver
R&R Partners Chinese Slate Card (Print Ad) F02 - AUTOMATED CALLS - LOCAL
America’s Power Team Twitter Outreach E07 - INSERT LEVEL
Initiative – Clean Coal Technology. It Works.
2011 Silver 2011 Gold
Field Program
North Woods Advertising Premiere Political Communications, LLC
D59 - BEST USE OF SEARCH ENGINE This Cop Rise Up DC and Vote
MARKETING 2011 Bronze 2011 Silver
2011 Gold GRS / Beaulieu and Associates CPEC LLC
Campaign Solutions / Connell Donatelli Chicken Little – Yes on Prop G – Chula Vista, CA Representative Matt Bradford
Murkowski Write-In Search Marketing Campaign PLA Ban
2011 Bronze
2011 Silver Front Porch Strategies
Sooner Magic!
2011 Bronze
Zata|3 Consulting
Campaign Solutions / Connell Donatelli
Left for Dead
Michele Bachmann Search Marketing Campaign
NEWSPAPER - PUBLIC 2011 Honorable Mention

18

Stones’ Phones, Inc.
Maryland State Education
Assoc. – Senator Forehand
Called Me by My First
Name!
F03 - AUTOMATED
CALLS - BILINGUAL/
MULTILINGUAL/
FOREIGN LANGUAGE
2011 Gold
Littlefield Consulting
LePage a French Governor
2011 Silver
FLS Connect
Rubio Connects With
Florida’s Latino Population
in GOTV Efforts
2011 Bronze
CPEC LLC
Leon Tejada
F04 - AUTOMATED
CALLS -
INDEPENDENT
EXPENDITURE
CAMPAIGN
2011 Bronze
Zata|3 Consulting
A Hail Mary About Mocking
Christianity
2011 Honorable Mention
Zata|3 Consulting
Bombing Rand Paul
F05 - AUTOMATED
CALLS -
ORGANIZATION
2011 Silver
Winning Connections
“This Is Sarah Brady But I
Won’t Vote for Bill Brady”
2011 Bronze
Stones’ Phones, Inc.
Planned Parenthood Action
Fund – Sharon’s Scary
Stances
2011 Honorable Mention
CPEC LLC
HDCC – Moribito
F06 - LIVE CALLS -
STATE LEVEL
2011 Bronze
Zata|3 Consulting
Gopher State GOTV
2011 Honorable Mention
Winning Connections
Mike Beebe for Governor –
Early Vote GOTV
F07 - LIVE CALLS -
WINNERS
LOCAL LEVEL F11 - TELEPHONE
TOWN HALL -
2011 Silver
Winning Connections STATEWIDE/LOCAL
Jim Cooper for Congress 2011 Gold
– Social-Pressure and Plan- J2 Strategies
Making Ross Fischer for Board of
2011 Bronze Directors of Pedernales
Winning Connections Electric Cooperative
Steve Choate – GOTV 2011 Silver
2011 Bronze Stones’ Phones, Inc.
Winning Connections Kitzhaber for Governor –
Re-Elect Alan Bates to the The Kitz and Wyden Show
Oregon State Senate 2011 Bronze
2011 Bronze Front Porch Strategies
Winning Connections Talking “With” Voters
Ben Chandler – GOTV Instead of Talking “To”
Voters
F08 - LIVE CALLS
- INDEPENDENT F12 - BEST USE OF
EXPENDITURE TELEPHONE TOWN
HALL/FORUM CALL
CAMPAIGN
2011 Silver 2011 Gold
Winning Connections FLS Connect
Early Turnout for Titus Bachmann and
Congressional Colleagues
2011 Bronze Talk With More Than Half a
Winning Connections Million Supporters on One
LCV for Bennet for Senate – Call
Persuasion ID and Plan-
Making GOTV 2011 Bronze
J2 Strategies
2011 Honorable Mention
Ross Fischer for Board of
Zata|3 Consulting
Directors of Pedernales
Dialing in Four Victories in
Electric Cooperative
Colorado
2011 Honorable Mention
F09 - LIVE CALLS - InfluentialData
ORGANIZATION Ron Earle for Lt. Governor
2011 Silver – Telephone Town Hall
Zata|3 Consulting Campaign
Make a Plan to Vote F13 - AUTOMATED
2011 Bronze PUSH-BUTTON
Stones’ Phones, Inc. INTERACTIVE -
McNerney for Congress – STATEWIDE/LOCAL
Conseguir el Voto
2011 Silver
2011 Honorable Mention Zata|3 Consulting
Winning Connections
No Respect for Women
Environment America –
GOTV Test Program 2011 Bronze
Winning Connections
F10 - TELEPHONE Ohio Democratic Party –
TOWN HALL - U.S. Barack Obama Volunteer
CONGRESS Patch-Through Calls
2011 Silver F14 - AUTOMATED
Zata|3 Consulting PUSH-BUTTON
A Brave Man
INTERACTIVE - U.S.
2011 Bronze CONGRESS
Zata|3 Consulting
Cousin Bobby on the Phone 2011 Gold
Zata|3 Consulting
Second Thoughts About Joe
Miller
© Corbis
19
WINNERS
PHONES - BALLOT/ F23 - LIVE CALLS - NATIONAL RADIO - CANDIDATE
INITIATIVE 2011 Silver
Adams Hussey & Associates
G01 - INDEPENDENT EXPENDITURE
F15 - AUTOMATED CALLS - STATE/ 2010 Post Midterm Election Emergency 2011 Gold
LOCAL Telemarketing RapidResponse Media and Let Freedom Ring
Princess Lisa
2011 Silver 2011 Bronze
HighGround Public Affairs Adams Hussey & Associates 2011 Silver
Keep the Cubs – Ron Santo 2010 Midterm Election Telemarketing Reinstate BerlinRosen
The Big Stachowski
2011 Bronze F25 - BEST USE OF TELEPHONE
Zata|3 Consulting TOWN HALL CALL/FORUM CALL 2011 Bronze
Triumph in the Neighborhood Whitehurst/Mosher Campaign Strategy and
2011 Bronze Media
F16 - AUTOMATED CALLS - GOTV Zata|3 Consulting Fire Phil
2011 Bronze First Day on the Job 2011 Honorable Mention
Zata|3 Consulting F26 - PATCH-THROUGH PROGRAM North Woods Advertising
Antiquated Blue Laws FOR PUBLIC AFFAIRS Slasher/Michigan
F17 - LIVE CALLS - STATE/LOCAL 2011 Silver G02 - FOR U.S. CONGRESS
2011 Bronze Stones’ Phones, Inc. 2011 Silver
Stones’ Phones, Inc. You Are What You Eat: Fixing Food Safety Stutzman Public Affairs
South Bay AFL-CIO – A Few Bucks for Children’s 2011 Bronze Lungren for Congress – Stop the Madness
Health Executive Communications, Inc. 2011 Bronze
F18 - LIVE CALLS - GOTV Build Taylorville! Fletcher Rowley Riddle Inc.
2011 Silver 2011 Honorable Mention Integrated Story
Zata|3 Consulting Zata|3 Consulting 2011 Honorable Mention
Beating 5 Misleading Measures in CO Turning Oil Into Clean Water Fletcher Rowley Riddle Inc.
2011 Bronze F27 - TELEPHONE TOWN HALL - National Day of Prayer
Winning Connections ADVOCACY G04 - STATEWIDE (NON-
Yes on 1098 2011 Silver GUBERNATORIAL RACE)
F19 - AUTOMATED PUSH-BUTTON Winning Connections 2011 Silver
INTERACTIVE Working America Unemployed TeleForums GMMB & Armour Media
2011 Silver 2011 Bronze Overboard
Zata|3 Consulting Zata|3 Consulting 2011 Bronze
Winning Round 2 Talking to Teachers GMMB & Armour Media
2011 Honorable Mention Wicked
F20 - TELEPHONE TOWN HALL - Zata|3 Consulting
BALLOT MEASURE 2011 Bronze
SEIU Immigration Forums GMMB & Armour Media
2011 Silver Which Republican
Stones’ Phones, Inc. PHONES - 2011 Honorable Mention
Puff, Puff and Pass Yes on 19 to Regulate, Tax
and Control Cannabis
MISCELLANEOUS Grainger Terry, Inc.
I’m Voting for Scott Lee Cohen
F28 - MOST INNOVATIVE USE OF
PHONES - PUBLIC AUTOMATED TECHNOLOGY 2011 Honorable Mention
GMMB & Armour Media
AFFAIRS 2011 Silver Summary
Winning Connections
F21 - AUTOMATED CALLS - Lincoln Chafee for Governor – Predictive Dialer G05 - STATE LEGISLATURE
NATIONAL 2011 Silver
F29 - BEST USE OF NEW
2011 Bronze TECHNOLOGY Rainmaker Inc.
Zata|3 Consulting Hootie Dropped the Ball
Justice for Hispanic Farmers 2011 Gold 2011 Bronze
FLS Connect
F22 - AUTOMATED CALLS - STATE/ Americans for Prosperity – Freedom Phone
The Wayne Johnson Agency
LOCAL Bring It On
Initiative With Volunteer Connect
2011 Bronze 2011 Honorable Mention
2011 Silver EpandMedia
Zata|3 Consulting Lake Research Partners
Stoking the Furnace Against Coal Circus Tent
Measuring Sanity and Fear
2011 Honorable Mention
Zata|3 Consulting
Bilingual Push for International Baccalaureate
Program

20
 Winners
RADIO - BALLOT/ 2011 Honorable Mention
Stones’ Phones, Inc.
2011 Silver
The Strategy Group for Media
INITIATIVE Defenders of Wildlife – Real Voices Only, Actors Axe
Need Not Apply
G07 - FOR STATE/LOCAL 2011 Bronze
DMM Media
2011 Silver RADIO - MISCELLANEOUS Kids
Goddard Claussen Public Affairs
Countdown G13 - BILINGUAL/MULTILINGUAL/ 2011 Honorable Mention
2011 Bronze
FOREIGN LANGUAGE OnMessage Inc.
2011 Bronze Bill Flores for Congress – Chet Loves Debt
Meridian Central Public Affairs
Community Fletcher Rowley Riddle Inc. H03 - U.S. SENATE - DEMOCRAT
2011 Honorable Mention Our Choice 2011 Gold
Goddard Claussen Public Affairs 2011 Honorable Mention GMMB & Armour Media
Agree The Wayne Johnson Agency Not My Job
Aceves
G08 - FOR ORGANIZATION 2011 Gold
2011 Silver
G14 - BEST USE OF HUMOR Murphy Putnam Media
2011 Silver Scott McAdams – Norwegian
RBI Strategies & Research
Joe the Plumber – No on the Numbers Hackney & Hackney 2011 Silver
Dancing With the Stars GMMB & Armour Media
2011 Bronze
2011 Silver Outsourcing
R&R Partners
CMT – Nurse Nancy The Public Response Group, Inc. 2011 Bronze
2011 Honorable Mention NECA IBEW – Tom Edison GMMB & Armour Media
R&R Partners 2011 Bronze Solar
CMT – Bus 210 Berman and Company 2011 Honorable Mention
ObamaZone Murphy Putnam Media
G09 - GOTV Kendrick Meek for U.S. Senate – He’s the Man
2011 Honorable Mention
2011 Silver
Chao Strategy Message & Media, Inc.
Hackney & Hackney H04 - U.S. SENATE - REPUBLICAN
Jobs
Rated R 2011 Silver
G15 - BEST USE OF NEGATIVE/ OnMessage Inc.
RADIO - PUBLIC AFFAIRS CONTRAST Ron Johnson for Senate – Family
G10 - NATIONAL PUBLIC AFFAIRS 2011 Gold 2011 Bronze
GMMB & Armour Media The Strategy Group for Media
2011 Silver Overboard Fishing
Berman and Company
National Debt Halloween Costume 2011 Silver 2011 Honorable Mention
The Eleison Group, LLC McCarthy Marcus Hennings, Ltd.
2011 Silver The Gospel and Glenn Beck Friends of Kelly Ayotte – Never Backed Down
Berman and Company
Sell the Farm Death Tax 2011 Bronze 2011 Honorable Mention
Franklin Communications, LLC BrabenderCox
2011 Bronze Deal Speaks Sharron Angle – Love Triangle
Berman and Company
Elephant in Classroom 2011 Honorable Mention H05 - GOVERNOR
Hackney & Hackney 2011 Gold
2011 Honorable Mention Jobs
The Eleison Group, LLC Trippi & Associates
Christian Coalition for Creation Care 2011 Honorable Mention Jerry Brown for Governor – Echo
The New Media Firm 2011 Silver
G11 - STATE/LOCAL PUBLIC AFFAIRS AFFAF – Who’s to Say? Strother Consultants
2011 Gold Sad Woman
Rainmaker Inc. TELEVISION - CANDIDATE 2011 Bronze
No Laughing Matter H01 - U.S. HOUSE - DEMOCRAT Murphy Putnam Media
2011 Silver 2011 Gold Hickenlooper for Governor – Shower
Hackney & Hackney Chao Strategy Message & Media, Inc.
Asteroid
2011 Honorable Mention
Toughest Fight Lawrence & Schiller
2011 Bronze 2011 Silver Dennis Daugaard for Governor – Meet Dennis
Robbett Advocacy Media Tipping Point Strategies Daugaard
Your Contract Dog H06 - INDEPENDENT EXPENDITURE
2011 Honorable Mention
Hackney & Hackney
2011 Bronze - U.S. HOUSE - DEMOCRAT
Murphy Putnam Media 2011 Gold
Forever Jobs
Mark Critz for Congress – Voice SKDKnickerbocker
G12 - FOR ORGANIZATION 2011 Honorable Mention DCCC (MA-10) – Pattern
2011 Silver MAX Films
2011 Silver
Ozean Consulting Cut Off
Devine Mulvey
Zombie Black Tie and Blue Jeans H02 - U.S. HOUSE - REPUBLICAN Americans United for Safe Streets IE – Gerry
2011 Bronze 2011 Gold Connolly (VA-11) – Next
Chris Mottola Consulting, Inc. The Strategy Group for Media
Lustgarten Foundation Get America Rolling Again!

21
WINNERS
2011 Silver H12 - INDEPENDENT EXPENDITURE 2011 Honorable Mention
GMMB & Armour Media - GOVERNOR - DEMOCRAT Jamestown Associates
Mr. Bibbs Conservative Change
2011 Gold
2011 Honorable Mention SCN Strategies H17 - STATE LEGISLATURE -
Laurel Canyon Media Group Megatar DEMOCRAT
Work
2011 Silver 2011 Silver
H07 - INDEPENDENT EXPENDITURE Joe Slade White and Company Three Point Media
- U.S. HOUSE - REPUBLICAN Holes Business
2011 Gold 2011 Bronze 2011 Silver
The Strategy Group for Media Laguens Kully Klose Partners Fletcher Rowley Riddle Inc.
VA-05 – Government on Our Backs Unspooling Duffy Search
2011 Silver 2011 Honorable Mention 2011 Bronze
CRAFT | Media/Digital AKPD Message and Media Murphy Putnam Media
Kuster Budget Buster California Working Families – Magic Mike Feuer for State Assembly – 21st Century
2011 Bronze H13 - INDEPENDENT EXPENDITURE 2011 Honorable Mention
Studio Center - GOVERNOR - REPUBLICAN Compass Media Group, Inc.
Tattoo LaGrand – Rise
2011 Silver
2011 Honorable Mention BrabenderCox H18 - STATE LEGISLATURE –
DMM Media RGA – Wrestling REPUBLICAN
All
2011 Bronze 2011 Silver
H08 - INDEPENDENT EXPENDITURE Chris Mottola Consulting, Inc. td/RICHTER
- U.S. SENATE - DEMOCRAT SHADY John Kriesel for MN House – Stand Up
2011 Silver 2011 Bronze 2011 Bronze
Adelstein / Liston BrabenderCox td/RICHTER
AFSCME for Senator Michael Bennet – Buck’s RGA – All Time Worst Geoff Michel for MN Senate – Answer
World 2011 Honorable Mention
2011 Bronze
2011 Bronze BrabenderCox Minnick & Minnick, Inc.
Fletcher Rowley Riddle Inc. RGA – To Be Continued Turn the Cat Around
Republican Suffering 2011 Honorable Mention H19 - LOCAL/MUNICIPAL/
2011 Honorable Mention Chris Mottola Consulting, Inc. REGIONAL
Fletcher Rowley Riddle Inc. Nothing
Florida Fun 2011 Silver
H15 - STATEWIDE - DEMOCRAT The Strategy Group for Media
H09 - INDEPENDENT EXPENDITURE (NON-GUBERNATORIAL RACE) Tackle
- U.S. SENATE - REPUBLICAN 2011 Silver 2011 Bronze
2011 Gold Joe Slade White and Company Devine Mulvey
DEPT 7 Twenty Charlie Dooley – AAA
Please Call Me Senator 2011 Honorable Mention
2011 Bronze
2011 Silver Revolution Political Media Whitehurst/Mosher Campaign Strategy and
McCarthy Marcus Hennings, Ltd. Pete For Treasurer – Turning it Around Media
Crossroads GPS – Review 2011 Honorable Mention Perata – Believe!
2011 Bronze Three Point Media H20 - BILINGUAL/MULTILINGUAL/
DMM Media Our Families FOREIGN LANGUAGE
Claim 2011 Honorable Mention 2011 Gold
2011 Honorable Mention Fletcher Rowley Riddle Inc. Three Point Media
DMM Media Depression Shaped Nueve Años
Fiscal 2011 Honorable Mention
Murphy Putnam Media
2011 Silver
H10 - INDEPENDENT EXPENDITURE GMMB & Armour Media
- STATEWIDE - DEMOCRAT (NON- Kamala Harris – Drastic Repair
Contra Nosotros
GUBERNATORIAL RACE) H16 - STATEWIDE - REPUBLICAN 2011 Bronze
2011 Bronze (NON-GUBERNATORIAL RACE) MAX Films
Three Point Media 2011 Silver Camaleón
Protect Lawrence & Schiller 2011 Honorable Mention
2011 Honorable Mention Dusty Johnson for P.U.C. – Elevator Speech Chambers Lopez & Gaitán LLC
Marketplace Communications 2011 Bronze Danger – Peligro
California State Senator Lou Correa and the The Election Group
Optometric Association Let’s Keep It That Way

22
 Winners
H21 - NON-BROADCAST VIDEO H26 - BEST USE OF NEGATIVE/
2011 Silver CONTRAST - GOVERNOR 2011 Silver
Fletcher Rowley Riddle Inc. 2011 Gold Studio Center
Get Tough Trippi & Associates 24 Times
2011 Bronze Jerry Brown for Governor – Echo 2011 Bronze
Strategic Perception Inc. 2011 Silver Goddard Claussen Public Affairs
Carly for California – FCINO Demon Sheep Film Joe Slade White and Company Changing the Lines
2011 Honorable Mention Site 2011 Honorable Mention
Strategic Perception Inc. 2011 Bronze Goddard Claussen Public Affairs
Carly for California – Hot Air Film Strategic Perception Inc. Lights Out
H22 - TELEVISION AD - MORE THAN Rick for Michigan – Choose H31 - FOR LOCAL CAMPAIGNS
60 SECONDS 2011 Honorable Mention 2011 Silver
Joe Slade White and Company
2011 Gold Brainchild Creative
Know
Lawrence & Schiller Power of Yes
Dennis Daugaard for Governor – Meet Dennis H27 - BEST USE OF NEGATIVE/ 2011 Bronze
Daugaard CONTRAST - STATE LEGISLATURE & Englander Knabe & Allen
2011 Bronze LOCAL Rancho Palos Verdes – Measure P – Crickets
Something Else Strategies 2011 Silver 2011 Honorable Mention
A Generational Choice Jackson Group Media The Victory Group
H23 - BEST CABLE ONLY Delinquent Dead Last
BROADCAST 2011 Bronze H32 - FOR ORGANIZATION
2011 Silver Devine Mulvey 2011 Silver
Joe Slade White and Company Keith Farnham – Nursing Home Contrast R&R Partners
Remember 2011 Honorable Mention CMT – Hitchhiker – TV
2011 Bronze Three Point Media
New Leadership
2011 Bronze
Laguens Kully Klose Partners The Victory Group
Himes – That’s All H28 - BEST USE OF NEGATIVE/ Harbor Pilots
2011 Honorable Mention CONTRAST - STATEWIDE 2011 Honorable Mention
Rainmaker Inc. 2011 Gold R&R Partners
Humble Beginnings The Campaign Group CMT – I Love Transit – TV
H24 - BEST USE OF HUMOR How One Joe Sestak Ad Ended Arlen Specter’s H34 – GOTV
Career
2011 Gold 2011 Bronze
Murphy Putnam Media 2011 Silver Integrated Web Strategy
Hickenlooper for Governor – Shower GMMB Yes on 100 – Arizona
Not My Job
2011 Silver H36 - BEST USE OF NEGATIVE/
Filmlites Productions 2011 Bronze CONTRAST
Millionaire GMMB
Prisoner 2011 Bronze
2011 Bronze Sanchis & Sanmartin
The Strategy Group for Media 2011 Honorable Mention
BrabenderCox Red or Yellow State?
Get America Rolling Again!
David Vitter – Welcome Prize
2011 Bronze TELEVISION - PUBLIC
H29 - BEST USE OF PERSONALITY/
Joe Slade White and Company
Spot CELEBRITY AFFAIRS
2011 Honorable Mention 2011 Silver H37 - NATIONAL PUBLIC AFFAIRS
Strategic Perception Inc. Strategic Perception Inc. 2011 Gold
Rick for Michigan – Grindstone Bill Haslam for Governor – Darrell Waltrip The Eleison Group, LLC
H25 - BEST USE OF NEGATIVE/ 2011 Bronze Daisy Ad 2010
CONTRAST - U.S. CONGRESS Adelstein / Liston 2011 Silver
Alexi Giannoulias for U.S. Senate – Choice/ GMMB
2011 Gold Hartmarx Tough
Cicero Media
Hare Was Here 2011 Honorable Mention 2011 Bronze
AKPD Message and Media R&R Partners
2011 Silver Cedric Richmond – Corner Rodeo
Filmlites Productions
2011 Honorable Mention
Millionaire TELEVISION - BALLOT/ Berman and Company
2011 Bronze
Wild Bunch Media INITIATIVE National Debt Halloween Costume
Not H30 - FOR STATEWIDE CAMPAIGNS H38 - STATE/LOCAL PUBLIC
2011 Honorable Mention 2011 Gold AFFAIRS
Strategic Perception Inc. The New Media Firm 2011 Gold
Ben Quayle for Congress – Them Producers: Envision Communications / Fair Hackney & Hackney
Districts Florida Best Athletes
Foxes 2011 Silver

23
WINNERS
Schubert Flint Public Affairs Clean Up The Stoneridge Group
No Such Thing Rand Paul Slate Doorhanger
2011 Bronze 2011 Bronze I03 – LOGO
Fletcher Rowley Riddle Inc. Love Communications 2011 Silver
Kill Dozer Vote.Utah.Com – Where Democracy Clicks Milkshake Media, LP
2011 Honorable Mention 2011 Honorable Mention Hickenlooper for Colorado
North Woods Advertising Meridian Strategies
Don’t Take Away My Medicine 2011 Bronze
Dancers (SC-5) The Election Group
H39 - FOR NATIONAL H44 - BEST USE OF NEGATIVE/ Firefighters Care to Wear Pink
ORGANIZATION CONTRAST 2011 Honorable Mention
2011 Gold J2 Strategies
2011 Gold Don’t Tread on Me
GMMB Wild Bunch Media
Tough Better I04 - MASS TRANSIT/BUS SIGN
2011 Silver 2011 Silver 2011 Bronze
GMMB The Eleison Group, LLC Berman and Company
Clean Up Graham Then and Now Let Me Rise
2011 Bronze 2011 Bronze 2011 Honorable Mention
Wild Bunch Media Hackney & Hackney The Singularis Group
Better Dam Failure Kansas Republican Party Clean Sweep Bus
2011 Honorable Mention 2011 Bronze I05 - NON-MAIL BROCHURE
GMMB & Armour Media
Strategic Perception Inc. 2011 Gold
On Guard
Mourning in America Left Coast Communications
H40 - FOR STATE/LOCAL 2011 Honorable Mention Jane Kim Palmcard
ORGANIZATION R&R Partners 2011 Silver
2011 Silver Rodeo The Beytin Agency
The Election Group H45 - BEST USE OF PERSONALITY/ Manno Walk Piece
Messages – Indoor CELEBRITY 2011 Bronze
H41 - BILINGUAL/MULTILINGUAL/ 2011 Silver Tuesday Associates
FOREIGN LANGUAGE Wild Bunch Media Sick of Congress Barf Bags
2011 Silver Stop 2011 Bronze
Sanchis & Sanmartin 2011 Bronze King Strategic Communications, Inc.
Gay Marriage McAuliffe Message Media Ohio’s Comeback
2011 Bronze Morgan Freeman 2011 Honorable Mention
The New Media Firm 2011 Honorable Mention The Election Group
NJEA – Financiamiento North Woods Advertising Domestic First
2011 Honorable Mention Send a Nurse I06 - YARD/OUTDOOR SIGN
Sanchis & Sanmartin
World Local Leaders Summit COLLATERAL - OVERALL 2011 Silver
Axiom Strategies
H42 - NON-BROADCAST VIDEO I01 - BILLBOARD Fed Up?
2011 Gold 2011 Silver 2011 Bronze
Dewey Square Group and Joe Slade White and The New Media Firm HighGround Public Affairs
Company LiUNA – Bridge Billboard Keep the Cubs – Yes on 420
Living Portrait of Governor Jennifer M. 2011 Bronze 2011 Honorable Mention
Granholm Segarra!Terés Precision Politics
2011 Silver Answers Taxpayers’ Watchdog!
Behr Communications 2011 Honorable Mention I07 - MOST ORIGINAL/INNOVATIVE
All of Us Berman and Company COLLATERAL MATERIAL
2011 Bronze DC Teachers Union Exposed (Mobile Billboard)
2011 Gold
Compass Media Group, Inc. I02 - DOORHANGERS Stearns Consulting LLC
Heroes
2011 Silver No on B – Rally Towel
2011 Honorable Mention Left Coast Communications
Hackney & Hackney
2011 Silver
Jane Kim Doorhanger Bates & Mills Consulting, Inc.
NYC Presentation
2011 Bronze BankRun Bank Card
H43 - BEST USE OF HUMOR Argo Strategies 2011 Bronze
2011 Silver Washington State Democrats GOTV Eisner Johnson
GMMB & Armour Media 2011 Honorable Mention Scott Walker Brown Bag

24
 Winners
SantosPresidente.com NOW Communications Group Inc.
IfYouLoveSaskatchewan.ca
2011 Honorable Mention
Communications Counsel, Inc. 2011 Bronze 2011 Honorable Mention
Bill Johnson for Congress – American Excess Chong + Koster
Purple Forge
Card Pressuring Target
Juan Manuel Santos iPhone Application
2011 Honorable Mention 2011 Honorable Mention K13 - TELEVISION AD
Segarra!Terés Bully Pulpit Interactive 2011 Gold
Answers Kamla Persad-Bissessar for Prime Minister Sanchis & Sanmartin
2011 Honorable Mention 2011 Honorable Mention World Local Leaders Summit
Left Coast Communications Blue State Digital 2011 Silver
Jane Kim for SUPERvisor Comic Book Dilma Rousseff for President Sanchis & Sanmartin
Gay Marriage
FIELD - CANDIDATE K03 - RADIO AD
2011 Bronze
J01 - BEST GOTV PROGRAM 2011 Silver
BuzzMaker, LLC NOW Communications Group Inc.
2011 Silver I Don’t Trust Even Jesus Christ Commitment
Grassroots Solutions 2011 Honorable Mention
Omaha Recall Election: Stop the Recall and
2011 Silver
NOW Communications Group Inc. NOW Communications Group Inc.
Retain Mayor Jim Suttle Signs
Grandpa
2011 Bronze K14 - CITIZEN ACTIVISM
Terra Strategies
2011 Bronze
Redondo & Asociados Public Affairs Firm 2011 Silver
Colorado United Paid Canvas
Stand by Me McNally Temple Associates, Inc.
2011 Honorable Mention Dreams for Nigeria
NGP VAN, Inc. K04 - TELEVISION AD
Nevada Democratic Party Re-elects Sen. Majority 2011 Gold 2011 Bronze
Leader Harry Reid Redondo & Asociados Public Affairs Firm McNally Temple Associates, Inc.
Stand by Me Dreams for Nigeria Trailer
J02 - BEST USE OF NEW 2011 Honorable Mention
TECHNOLOGY 2011 Silver
McNally Temple Associates, Inc.
Prole
2011 Gold Rio Olympic City
Dreams for Nigeria Booklet
FLS Connect
American Crossroads Canvasses With 2011 Bronze SHOULDA, WOULDA,
Newlink Political
GeoConnect
Mi Tierra COULDA
2011 Bronze
Loci Technologies 2011 Honorable Mention L01 - DIRECT MAIL
Tarryl Clark for Congress: Real-Time Voter NOW Communications Group Inc. 2011 Gold
Targeting Balloon JC-Evans, Inc.
J03 - BEST WALK PIECE K05 - TELEPHONE TOWN HALL Predator

2011 Gold 2011 Silver 2011 Silver

The Stoneridge Group Stones’ Phones Argo Strategies
Rubio Message Cards A Telephone Town Hall Down Under Norma Smith – Read the Label
2011 Bronze
2011 Silver
Murphy Turner Associates
INTERNATIONAL - Argo Strategies
Stefani Carter for State Representative – Serious BALLOT/INITIATIVE Jan Angel – Poolside
2011 Honorable Mention
2011 Bronze K07 - INTERNET CAMPAIGN Argo Strategies
The Beytin Agency
2011 Bronze Bob Checks
Manno Walk Piece
Purple Forge
2011 Honorable Mention Tim Hudak’s iPhone App: 2010 Budget Response
L02 - INTERNET
thetrazgroup
2011 Honorable Mention 2011 Bronze
Meet Jennifer Chris Mottola Consulting, Inc.
Segarra!Terés
Jack Lynch
INTERNATIONAL - Play Fair/Play Nice
L03 - RADIO
K09 - TELEVISION AD
CANDIDATE 2011 Bronze 2011 Bronze
K01 - DIRECT MAIL Segarra!Terés Hackney & Hackney
Play Fair/Play Nice Stevens vs. IRS
2011 Silver
NOW Communications Group Inc. L04 - TELEVISION
Pensions INTERNATIONAL - 2011 Silver
2011 Bronze PUBLIC AFFAIRS McAuliffe Message Media
NOW Communications Group Inc. Women
Hugh Direct Mail
K11 - INTERNET CAMPAIGN
2011 Bronze
2011 Silver
K02 - INTERNET CAMPAIGN Blue State Digital
Hackney & Hackney
Gas Reserves Tax
2011 Silver Hope Not Hate
ElectionMall Technologies, Inc. 2011 Honorable Mention
2011 Bronze The Advance Group

25
WINNERS
Cocktail Party 2009

2011 Honorable Mention TEA-POLLIES - PRO-TEA AAPC FOUNDATION

RapidResponse Media, Inc.
Load of Hot Air
PARTY STUDENT POLLIE
N06 - INTERNET AWARD WINNERS
TEA-POLLIES - ANTI-TEA 2011 Silver STUDENT WINNERS
PARTY Purple Forge
Americans for Prosperity iPhone App BEST USE OF INTERNET
N01 - INTERNET 2011 Bronze Gold
2011 Bronze Terra Eclipse Michael Fricchione
Adams Hussey & Associates FreedomWorks: Freedom Connect Fordham University
Stamp Out Extremism – 2010 Midterm Elections “Padavan for Pedro”
N08 - RADIO
N04 - TELEVISION 2011 Bronze
BEST USE OF TELEVISION/RADIO
2011 Silver Communications Counsel, Inc. AD
Bradley Reid + Associates Defend – Ohio’s Third Frontier Gold
Lisa Murkowski for U.S. Senate – Anti-Tea Party Francesca Capodilupo
N09 - TELEVISION Caroline Graham
2011 Silver
MSI Communications 2011 Bronze Michelle Hinman
They’re Back The Strategy Group for Media Erion Piciri
Liberty’s Call Lauren Skompinski
N05 - DIRECT MAIL Fordham University, Elections and Campaign
N10 - DIRECT MAIL
2011 Gold Management Graduate Program
BerlinRosen 2011 Silver “Made of Plastic”
Cup O’ Joe Lincoln Strategy Group
Dr. Chris Salvino: Pro-Tea Party Candidate Silver
2011 Silver Joseph Ahearn
The Beytin Agency 2011 Bronze Erion Piciri
Halloween thetrazgroup Juxhin Vila
Nancy & Mike Fordham University
2011 Bronze
Gold Communications
2011 Honorable Mention “It’s Time to Fix America”
Targeted Creative Communications, Inc. Bronze
High Stakes
Flag Jumping Rachel Jacobs
2011 Bronze
American University
Mission Control Inc.
“A Voice For U Campaign”
Tea Party
2011 Honorable Mention
Mammen Group
Invitation to Tea

26
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